Qualit Score from 7 to 1 in 0 Sec. Help !

Emperor · 07-06-2009, 12:18 PM

My quality score went from 7 to 1.
I have been running these campaign from past 3 days with good quality score of around 7 to 9. But now suddenly quality score for all keywords went to 1

AdWord Says:
Relevance: No problem
Landing page: no problem (poor for few)
landing page performance : no promblem

But the quality score is poor.

I have not changed any thing since the campaign started few days back.

whats happenning?
Help!

scotl47 · 07-07-2009, 05:10 PM

Knowing Google, who 100% knows, but how much traffic were you getting those first three days? Sometimes you will initially get a good quality score, but after you get a certain amount of impressions it is evaluated more then the CTR (Click Through Rate) and additional factors comes into play. Another factor may be your minimum bids. Regardless of what is said, the higher you bid, the less chance of a lower quality score. I have some reeeeeeaaaaally general keywords doing great because I started with a high min bid, and then worked it from there.

Hope this helps a little,

Scot

PPC-Coach · 07-10-2009, 12:25 PM

You also may have started dropping your bids prematurely which dropped your ad position, which killed your ctr, which dropped your quality score, (which is 80% ctr and 20% landing page).

young-Money · 07-14-2009, 10:14 AM

Your problem is simply your click through rate.You are not getting enough clicks.

clbeav · 07-14-2009, 10:24 AM

Are you displaying on their content networks or just the search engine?

Mary Green · 07-14-2009, 12:23 PM

If you are bidding on keywords that do not pertain to your ad, then you arent going to get any clicks. No clicks, means poor CTR, and with Google you cant have a low CTR. YOu had 7 to start with based on what google thought your site was about, but because of your lack of getting clicks, your qs dropped. You need to fix your ads/keywords so that it all flows together.

rogerLidango · 07-15-2009, 02:10 PM

Google slap. What niche are you promoting in?

07-06-2009, 12:18 PM	#1
Emperor Warrior Member Join Date: May 2009 Posts: 25 Thanks: 14 Thanked 1 Time in 1 Post	Qualit Score from 7 to 1 in 0 Sec. Help ! My quality score went from 7 to 1. I have been running these campaign from past 3 days with good quality score of around 7 to 9. But now suddenly quality score for all keywords went to 1 AdWord Says: Relevance: No problem Landing page: no problem (poor for few) landing page performance : no promblem But the quality score is poor. I have not changed any thing since the campaign started few days back. whats happenning? Help!

07-07-2009, 05:10 PM	#2
scotl47 HyperActive Warrior War Room Member Join Date: Apr 2007 Location: Melbourne, Florida, USA Posts: 120 Thanks: 8 Thanked 10 Times in 7 Posts	Re: Qualit Score from 7 to 1 in 0 Sec. Help ! Knowing Google, who 100% knows, but how much traffic were you getting those first three days? Sometimes you will initially get a good quality score, but after you get a certain amount of impressions it is evaluated more then the CTR (Click Through Rate) and additional factors comes into play. Another factor may be your minimum bids. Regardless of what is said, the higher you bid, the less chance of a lower quality score. I have some reeeeeeaaaaally general keywords doing great because I started with a high min bid, and then worked it from there. Hope this helps a little, Scot

07-10-2009, 12:25 PM	#3
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,540 Thanks: 44 Thanked 661 Times in 378 Posts	Re: Qualit Score from 7 to 1 in 0 Sec. Help ! You also may have started dropping your bids prematurely which dropped your ad position, which killed your ctr, which dropped your quality score, (which is 80% ctr and 20% landing page).

07-14-2009, 10:14 AM	#4
young-Money HyperActive Warrior Join Date: Jun 2009 Posts: 163 Thanks: 2 Thanked 8 Times in 8 Posts	Re: Qualit Score from 7 to 1 in 0 Sec. Help ! Your problem is simply your click through rate.You are not getting enough clicks.

07-14-2009, 10:24 AM	#5
clbeav HyperActive Warrior War Room Member Join Date: Jul 2009 Location: Charlotte, NC Posts: 105 Thanks: 21 Thanked 7 Times in 7 Posts Social Networking	Re: Qualit Score from 7 to 1 in 0 Sec. Help ! Are you displaying on their content networks or just the search engine?

07-14-2009, 12:23 PM	#6
Mary Green Mary Green Copy & Content War Room Member Join Date: Feb 2007 Location: Central NY USA Posts: 2,150 Thanks: 50 Thanked 74 Times in 56 Posts Social Networking Contact Info	Re: Qualit Score from 7 to 1 in 0 Sec. Help ! If you are bidding on keywords that do not pertain to your ad, then you arent going to get any clicks. No clicks, means poor CTR, and with Google you cant have a low CTR. YOu had 7 to start with based on what google thought your site was about, but because of your lack of getting clicks, your qs dropped. You need to fix your ads/keywords so that it all flows together.

07-15-2009, 02:10 PM	#7
rogerLidango Warrior Member Join Date: Jul 2009 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Re: Qualit Score from 7 to 1 in 0 Sec. Help ! Google slap. What niche are you promoting in?