How Many Impressions Do You Need Before You Decide if a CTR is Good or Bad?

aspiepower · 08-24-2009, 05:46 PM

Just looking at my stats - and I was wondering if there are any official figures I can use to decide if my Impressions/CTR are rubbish or not?

How many impressions without any clicks do I need before I decide an ad slot or creative isn't working?

Or are there other methods you'd use instead/as well as?

Cheers

mightybw · 08-24-2009, 06:30 PM

I look at my EPC. If it drops bellow of what I am paying, I move on. I find that to be a great indicator but yet again I pick campaigns with a higher margin and I tend to go through them quickly.

johnlagoudakis · 08-24-2009, 06:35 PM

Obviously the more impressions, the more reliable the stats but if I wanted to quickly make a decision, I'd like to get at least 100 impressions to determine the CTR %.

aspiepower · 08-24-2009, 06:42 PM

Cheers,

#2: it's all free traffic, so I am trying to optimise the income side only.
#3: cheers, I've got 1000-5000 for most of them so can probably decide now then.

Just delivered about 150,000 across a whole bunch and need to do some culling.

First Title Solutions · 08-24-2009, 06:57 PM

New to internet business, having difficulty understand the method of optimizing.
Is there any material that can assist me to understand it. The Google information is difficult to comprehend. Is there any other information that is my layman.

Regards

janvera · 08-26-2009, 04:23 AM

The CTR always depends on the niche. For entertainment related niches, expect to have a lot of impressions and clicks with lower conversions, but for less saturated niches, if your not getting a 1 in 100 CTR you should probably look into other ideas.

maymorgano · 08-26-2009, 05:01 AM

Eventualy, what counts is the conversion - if you are selling. If you just want to boost traffic, there are easier ways to it other than advertising

Affiliit · 08-26-2009, 08:23 AM

I personally watch my amount of clicks and total spend, and that varies per campaign depending on the payout.

Dave Ward · 08-26-2009, 03:40 PM

Quote:

Originally Posted by aspiepower

Just looking at my stats - and I was wondering if there are any official figures I can use to decide if my Impressions/CTR are rubbish or not?

How many impressions without any clicks do I need before I decide an ad slot or creative isn't working?

Or are there other methods you'd use instead/as well as?

Cheers

If It is Paid Traffic

If after 200 impressions on a keyword your ad has below a 1% CTR kill the ad, and write a new one, if it continues to be below 1%CTR after trying different ads, pause the keyword.

08-24-2009, 05:46 PM	#1
aspiepower HyperActive Warrior Join Date: Aug 2008 Posts: 103 Thanks: 12 Thanked 13 Times in 13 Posts	How Many Impressions Do You Need Before You Decide if a CTR is Good or Bad? Just looking at my stats - and I was wondering if there are any official figures I can use to decide if my Impressions/CTR are rubbish or not? How many impressions without any clicks do I need before I decide an ad slot or creative isn't working? Or are there other methods you'd use instead/as well as? Cheers
	Find What You're Looking for Fast: Real Work at Home - Homeworker Blog - Jobs for Homeworkers

08-24-2009, 06:30 PM	#2
mightybw Active Warrior War Room Member Join Date: Aug 2009 Location: UK Posts: 55 Thanks: 11 Thanked 8 Times in 5 Posts	Re: How Many Impressions Do You Need Before You Decide if a CTR is Good or Bad? I look at my EPC. If it drops bellow of what I am paying, I move on. I find that to be a great indicator but yet again I pick campaigns with a higher margin and I tend to go through them quickly.
	While you were reading my signature your competitor was entering yet another niche.

08-24-2009, 06:35 PM	#3
johnlagoudakis JohnLagoudakis.com War Room Member Join Date: Jul 2009 Location: Brisbane, Australia Posts: 354 Blog Entries: 8 Thanks: 33 Thanked 48 Times in 36 Posts Social Networking	Re: How Many Impressions Do You Need Before You Decide if a CTR is Good or Bad? Obviously the more impressions, the more reliable the stats but if I wanted to quickly make a decision, I'd like to get at least 100 impressions to determine the CTR %.
	* FREE Webinar Reveals How I Make a Full-Time Income Online! * (see how Google stabbed me in the back) John Lagoudakis Blog Top 100 Clickbank Affiliate

08-24-2009, 06:42 PM	#4
aspiepower HyperActive Warrior Join Date: Aug 2008 Posts: 103 Thanks: 12 Thanked 13 Times in 13 Posts	Re: How Many Impressions Do You Need Before You Decide if a CTR is Good or Bad? Cheers, #2: it's all free traffic, so I am trying to optimise the income side only. #3: cheers, I've got 1000-5000 for most of them so can probably decide now then. Just delivered about 150,000 across a whole bunch and need to do some culling.
	Find What You're Looking for Fast: Real Work at Home - Homeworker Blog - Jobs for Homeworkers

08-24-2009, 06:57 PM	#5
First Title Solutions Frank Primerano Join Date: Aug 2009 Location: Australia Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How Many Impressions Do You Need Before You Decide if a CTR is Good or Bad? New to internet business, having difficulty understand the method of optimizing. Is there any material that can assist me to understand it. The Google information is difficult to comprehend. Is there any other information that is my layman. Regards
	Click Here for Proven Home Business Ideas and Opportunities

08-26-2009, 04:23 AM	#6
janvera Active Warrior Join Date: Aug 2009 Posts: 30 Thanks: 0 Thanked 2 Times in 2 Posts	Re: How Many Impressions Do You Need Before You Decide if a CTR is Good or Bad? The CTR always depends on the niche. For entertainment related niches, expect to have a lot of impressions and clicks with lower conversions, but for less saturated niches, if your not getting a 1 in 100 CTR you should probably look into other ideas.

08-26-2009, 05:01 AM	#7
maymorgano Active Warrior War Room Member Join Date: Jan 2009 Posts: 53 Thanks: 10 Thanked 7 Times in 4 Posts Contact Info	Re: How Many Impressions Do You Need Before You Decide if a CTR is Good or Bad? Eventualy, what counts is the conversion - if you are selling. If you just want to boost traffic, there are easier ways to it other than advertising

08-26-2009, 08:23 AM	#8
Affiliit Affiliit Marketing Mentor Join Date: Aug 2009 Posts: 288 Thanks: 2 Thanked 8 Times in 8 Posts Social Networking	Re: How Many Impressions Do You Need Before You Decide if a CTR is Good or Bad? I personally watch my amount of clicks and total spend, and that varies per campaign depending on the payout.
	Learn Affiliate Marketing - Affiliit - Learn How to Make money with Facebook, POF, CPV/PPV, PPC, SEO, etc! Try Out Affiliit Now And See How Hundreds are Making Money Online!