checkmuldoon

This is probably aimed at the more experienced CPA and PPC marketers. I'm just looking at getting into it, i have found an offer with a network EPC of $6. So in theory if i only have to pay say $1 per click if the networks figure are correct, then this campaign should give a good ROI. So i guess my question is how acurate are the networks figures ????

jm52

You have to be careful, the EPC refers to average earnings of everyone using that ad and not what you would receive. If the company is CPA then you have to convert to earn any money.

Thumoney

I have not found that those EPCs are really something to count on.

Just think about what sending a huge amount of CPV traffic will do to an EPC of an offer ...

You can use it as a filter to select an offer, but then you have to get your own numbers.

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xanol

At the end of the day, the only EPC that matters is your own campaign's.

The EPC you see on the list of offers is the network wide average. It includes all types of traffic from email to PPV.

PPC-Coach

I never rely on them and I own a CPA network!



They can be easily adjusted to suit whatever you want to show. By adjusted, I don't mean fraudulently. I mean the network can say things like, "you must run all traffic through your own landing page first, no direct linking". Instantly raises the EPC without doing anything else.

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Robert_Rand

Here's the answer to your question:

If you see an EPC that high, it probably is a solid performing offer but there's a 99.9% chance that anyone seeing that kind of EPC is not direct linking - meaning...they're sending the traffic to a landing page first.

As other people have mentioned you need to do your own testing and draw your own conclusions however, generally speaking the best offers will show higher EPC's. It's always a good idea to verify with your Affiliate Manager.

Johnaxe

This is pretty much exactly what I was going to say. You just have to remember that the network is only counting the actually clicks that come through other peoples affiliate links and then take an action.

So if only 30% - 40% of people are actually clicking through from an affiliate landing page then the network isn't counting the other 60% - 70% that the advertiser paid for that never converted.

Also I'm assuming your looking at free trial offers (probably acai or teeth whitening). Those are the only offers I ever see with network EPC's that high.

You might also want to remember that a lot of those guys are still using flogs to promote those products, so if you don't mind shamelessly creating fake stories and lying for a living then you might just be able to reach those kinds of numbers.

John

Kenster

Yes do not reply on these. In most cases I have found they mean close to nothing. THey can be artificially inflated or just mean absolutely nothing because you are normally comparing apples with oranges between your promotion methods and the ones the metric counts

checkmuldoon

Thanks for your input guy's