Several of my landing pages are ranked, should I continue with PPC?

Saj Gupta · 10-05-2009, 04:58 PM

I have 6 of my landing pages ranked organically within Google and that too on first page and 3 of them vary within top 4 positions, however I'm not sure if I should continue to drive traffic via PPC?

Kenster · 10-06-2009, 08:42 AM

Make sure to track your ppc traffic and the numbers will give you the answer. You wont be able to know unless you specifically track onversions from organic vs ppc.

Good on you though...organic traffic can be a goldmine, especially in terms of return

joanpeterson · 10-06-2009, 10:04 AM

I would do like Kenster has suggested - track your ppc traffic.

Read the post below - You may not want to rely strictly on organic traffic.

Google Dropped my $40k/year page

Saj Gupta · 10-07-2009, 03:01 PM

See this is the thing.. both the ppc and organic data come to exactly the same page and then i direct them to merchant's page using same link - I have seen in the past if I change my landing page, Google with re-evaluate the relevancy and bump me up or down.. I don't want this to happen either.

TheScalper · 10-07-2009, 03:06 PM

If your merchant offers you subid tracking: Install prosper202 or use tracking202 or any other tracking system. Use subids to track every user. With this you can see EXACTLY where the conversion are coming from. If your merchant doesn't give your these tracking abilities you've got a problem...

Robyn8243 · 10-07-2009, 05:32 PM

You really need to test and see which method provides the best results. If your landing page shows up in organic and paid results, you definitely get bigger market share PLUS people who always see you there will assume your site has some authority/credibility.

Only you know what your numbers say in terms of overall ROI with and without paid advertising.

Robyn

Kenster · 10-07-2009, 06:01 PM

If you dont know how to track precisely, then just drop in some google analytics code and this will give you some basic info about traffic

Ideally though, you want conversion tracking to track not only whether traffic was paid or organic, but what exact keyword triggered the visit and the actual roi per keyword in terms of conversion

This whole game is about finding and optmiizing winner keywords and dropping losers.

kimaroc · 10-08-2009, 06:31 AM

Just Test and test, good luck

Kenster · 10-08-2009, 08:12 AM

Quote:

Originally Posted by kimaroc

Just Test and test, good luck

This is absolutely crucial for every single area of cpa marketing.

...and seperates the guys making good money from the guys who say cpa marketing is bogus and doesnt work

Jeff Scott · 10-09-2009, 09:18 PM

The easiest way is to install Google Analytics, the tie your GA and Adwords accounts together. You'll see Adwords data as "google(cpc)" traffic source and then all the other traffic sources (direct, organic, referral, etc).

Then it's a matter of tracking a conversion. If it's something basic like a sales (not affiliate, but on your site where you have "thank you" or "order success" page, you setup a Goal in Analytics. If you're doing ecommerce, you can setup eCommerce tracking within Analytics to do VERY granular tracking (depending on your ecommerce platform)

You could even install Adwords Conversion tracking, put the conversion tracking on the thank you page, and track Adwords conversions.

Saj Gupta · 10-10-2009, 03:08 PM

Ok Just installed Google analytics on my pages yesterday.. and yes I can I already begin to see the difference. Looks like I will continue with PPC for now because on other non-google properties my organic listing is not as high as on Google.

PPC-Coach · 10-11-2009, 12:04 PM

If they're indexed nicely, then you'll get cheaper clicks as long as you maintain a solid ctr.

misterwrecker · 10-11-2009, 12:55 PM

If your are making profit with PPC, I would keep it up and expand even if you are ranked organically.

The more income streams the better!

-John

10-05-2009, 04:58 PM	#1
Saj Gupta HyperActive Warrior War Room Member Join Date: Jun 2009 Location: Houston, TX Posts: 179 Thanks: 1 Thanked 5 Times in 5 Posts	Several of my landing pages are ranked, should I continue with PPC? I have 6 of my landing pages ranked organically within Google and that too on first page and 3 of them vary within top 4 positions, however I'm not sure if I should continue to drive traffic via PPC?
	Watch How I Make 800% Return 3 Free Videos to Start Making Money Today!

10-06-2009, 08:42 AM	#2
Kenster Advanced Warrior War Room Member Join Date: Jan 2009 Location: United States...NJ Posts: 538 Thanks: 20 Thanked 62 Times in 54 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? Make sure to track your ppc traffic and the numbers will give you the answer. You wont be able to know unless you specifically track onversions from organic vs ppc. Good on you though...organic traffic can be a goldmine, especially in terms of return

10-06-2009, 10:04 AM	#3
joanpeterson Active Warrior War Room Member Join Date: Jul 2009 Location: United States Posts: 68 Thanks: 0 Thanked 8 Times in 8 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? I would do like Kenster has suggested - track your ppc traffic. Read the post below - You may not want to rely strictly on organic traffic. Google Dropped my $40k/year page
	Joan Peterson Why Commute Everyday? I don't.

10-07-2009, 03:01 PM	#4
Saj Gupta HyperActive Warrior War Room Member Join Date: Jun 2009 Location: Houston, TX Posts: 179 Thanks: 1 Thanked 5 Times in 5 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? See this is the thing.. both the ppc and organic data come to exactly the same page and then i direct them to merchant's page using same link - I have seen in the past if I change my landing page, Google with re-evaluate the relevancy and bump me up or down.. I don't want this to happen either.
	Watch How I Make 800% Return 3 Free Videos to Start Making Money Today!

10-07-2009, 03:06 PM	#5
TheScalper Warrior Member Join Date: Sep 2009 Posts: 22 Thanks: 1 Thanked 3 Times in 3 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? If your merchant offers you subid tracking: Install prosper202 or use tracking202 or any other tracking system. Use subids to track every user. With this you can see EXACTLY where the conversion are coming from. If your merchant doesn't give your these tracking abilities you've got a problem...

10-07-2009, 05:32 PM	#6
Robyn8243 HyperActive Warrior War Room Member Join Date: Aug 2007 Location: New Jersey Posts: 320 Thanks: 74 Thanked 69 Times in 42 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? You really need to test and see which method provides the best results. If your landing page shows up in organic and paid results, you definitely get bigger market share PLUS people who always see you there will assume your site has some authority/credibility. Only you know what your numbers say in terms of overall ROI with and without paid advertising. Robyn
	Start Making Money With CPA

10-07-2009, 06:01 PM	#7
Kenster Advanced Warrior War Room Member Join Date: Jan 2009 Location: United States...NJ Posts: 538 Thanks: 20 Thanked 62 Times in 54 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? If you dont know how to track precisely, then just drop in some google analytics code and this will give you some basic info about traffic Ideally though, you want conversion tracking to track not only whether traffic was paid or organic, but what exact keyword triggered the visit and the actual roi per keyword in terms of conversion This whole game is about finding and optmiizing winner keywords and dropping losers.

10-08-2009, 06:31 AM	#8
kimaroc Warrior Member Join Date: Sep 2008 Location: France Posts: 24 Thanks: 0 Thanked 1 Time in 1 Post Social Networking	Re: Several of my landing pages are ranked, should I continue with PPC? Just Test and test, good luck
	Dictionary of psychology terms online Comment perdre graisse ventre diététique et nutrition Cancer et tumeur

10-09-2009, 09:18 PM	#10
Jeff Scott FirebirdSEO.com War Room Member Join Date: Sep 2009 Location: Phoenix, AZ Posts: 99 Thanks: 2 Thanked 18 Times in 14 Posts Social Networking	Re: Several of my landing pages are ranked, should I continue with PPC? The easiest way is to install Google Analytics, the tie your GA and Adwords accounts together. You'll see Adwords data as "google(cpc)" traffic source and then all the other traffic sources (direct, organic, referral, etc). Then it's a matter of tracking a conversion. If it's something basic like a sales (not affiliate, but on your site where you have "thank you" or "order success" page, you setup a Goal in Analytics. If you're doing ecommerce, you can setup eCommerce tracking within Analytics to do VERY granular tracking (depending on your ecommerce platform) You could even install Adwords Conversion tracking, put the conversion tracking on the thank you page, and track Adwords conversions.
	••> FREE LINK WHEEL VIDEOS: Watch us as we DOMINATE Search Engines with Link Wheels

10-10-2009, 03:08 PM	#11
Saj Gupta HyperActive Warrior War Room Member Join Date: Jun 2009 Location: Houston, TX Posts: 179 Thanks: 1 Thanked 5 Times in 5 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? Ok Just installed Google analytics on my pages yesterday.. and yes I can I already begin to see the difference. Looks like I will continue with PPC for now because on other non-google properties my organic listing is not as high as on Google.
	Watch How I Make 800% Return 3 Free Videos to Start Making Money Today!

10-11-2009, 12:04 PM	#12
PPC-Coach Advanced Warrior War Room Member Join Date: Sep 2007 Location: , , . Posts: 728 Thanks: 2 Thanked 85 Times in 39 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? If they're indexed nicely, then you'll get cheaper clicks as long as you maintain a solid ctr.
	AFTCoach.com :: Free Traffic to CPA Offers PPC-Coach.com :: 2 years old, 102,000+ forum posts MediaBuysCoach.com :: High Volume Traffic to CPA Offers

10-11-2009, 12:55 PM	#13
misterwrecker HyperActive Warrior War Room Member Join Date: Oct 2006 Location: Dirty Jersey, USA. Posts: 383 Thanks: 43 Thanked 46 Times in 30 Posts Contact Info	Re: Several of my landing pages are ranked, should I continue with PPC? If your are making profit with PPC, I would keep it up and expand even if you are ranked organically. The more income streams the better! -John