Several of my landing pages are ranked, should I continue with PPC?

Saj Gupta · 10-05-2009, 04:58 PM

I have 6 of my landing pages ranked organically within Google and that too on first page and 3 of them vary within top 4 positions, however I'm not sure if I should continue to drive traffic via PPC?

Kenster · 10-06-2009, 08:42 AM

Make sure to track your ppc traffic and the numbers will give you the answer. You wont be able to know unless you specifically track onversions from organic vs ppc.

Good on you though...organic traffic can be a goldmine, especially in terms of return

Saj Gupta · 10-07-2009, 03:01 PM

See this is the thing.. both the ppc and organic data come to exactly the same page and then i direct them to merchant's page using same link - I have seen in the past if I change my landing page, Google with re-evaluate the relevancy and bump me up or down.. I don't want this to happen either.

TheScalper · 10-07-2009, 03:06 PM

If your merchant offers you subid tracking: Install prosper202 or use tracking202 or any other tracking system. Use subids to track every user. With this you can see EXACTLY where the conversion are coming from. If your merchant doesn't give your these tracking abilities you've got a problem...

Robyn8243 · 10-07-2009, 05:32 PM

You really need to test and see which method provides the best results. If your landing page shows up in organic and paid results, you definitely get bigger market share PLUS people who always see you there will assume your site has some authority/credibility.

Only you know what your numbers say in terms of overall ROI with and without paid advertising.

Robyn

Kenster · 10-07-2009, 06:01 PM

If you dont know how to track precisely, then just drop in some google analytics code and this will give you some basic info about traffic

Ideally though, you want conversion tracking to track not only whether traffic was paid or organic, but what exact keyword triggered the visit and the actual roi per keyword in terms of conversion

This whole game is about finding and optmiizing winner keywords and dropping losers.

kimaroc · 10-08-2009, 06:31 AM

Just Test and test, good luck

Kenster · 10-08-2009, 08:12 AM

Quote:

Originally Posted by kimaroc

Just Test and test, good luck

This is absolutely crucial for every single area of cpa marketing.

...and seperates the guys making good money from the guys who say cpa marketing is bogus and doesnt work

Jeff Scott · 10-09-2009, 09:18 PM

The easiest way is to install Google Analytics, the tie your GA and Adwords accounts together. You'll see Adwords data as "google(cpc)" traffic source and then all the other traffic sources (direct, organic, referral, etc).

Then it's a matter of tracking a conversion. If it's something basic like a sales (not affiliate, but on your site where you have "thank you" or "order success" page, you setup a Goal in Analytics. If you're doing ecommerce, you can setup eCommerce tracking within Analytics to do VERY granular tracking (depending on your ecommerce platform)

You could even install Adwords Conversion tracking, put the conversion tracking on the thank you page, and track Adwords conversions.

Saj Gupta · 10-10-2009, 03:08 PM

Ok Just installed Google analytics on my pages yesterday.. and yes I can I already begin to see the difference. Looks like I will continue with PPC for now because on other non-google properties my organic listing is not as high as on Google.

PPC-Coach · 10-11-2009, 12:04 PM

If they're indexed nicely, then you'll get cheaper clicks as long as you maintain a solid ctr.

misterwrecker · 10-11-2009, 12:55 PM

If your are making profit with PPC, I would keep it up and expand even if you are ranked organically.

The more income streams the better!

-John

10-05-2009, 04:58 PM	#1
Saj Gupta Advanced Warrior War Room Member Join Date: Jun 2009 Location: Houston, TX Posts: 615 Thanks: 43 Thanked 32 Times in 19 Posts	Several of my landing pages are ranked, should I continue with PPC? I have 6 of my landing pages ranked organically within Google and that too on first page and 3 of them vary within top 4 positions, however I'm not sure if I should continue to drive traffic via PPC?
	First Time Ever, Get All My WSO's for 100% Free

10-06-2009, 08:42 AM	#2
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,085 Blog Entries: 11 Thanks: 578 Thanked 1,885 Times in 841 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? Make sure to track your ppc traffic and the numbers will give you the answer. You wont be able to know unless you specifically track onversions from organic vs ppc. Good on you though...organic traffic can be a goldmine, especially in terms of return

10-07-2009, 03:01 PM	#3
Saj Gupta Advanced Warrior War Room Member Join Date: Jun 2009 Location: Houston, TX Posts: 615 Thanks: 43 Thanked 32 Times in 19 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? See this is the thing.. both the ppc and organic data come to exactly the same page and then i direct them to merchant's page using same link - I have seen in the past if I change my landing page, Google with re-evaluate the relevancy and bump me up or down.. I don't want this to happen either.
	First Time Ever, Get All My WSO's for 100% Free

10-07-2009, 03:06 PM	#4
TheScalper Warrior Member Join Date: Sep 2009 Posts: 25 Thanks: 1 Thanked 3 Times in 3 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? If your merchant offers you subid tracking: Install prosper202 or use tracking202 or any other tracking system. Use subids to track every user. With this you can see EXACTLY where the conversion are coming from. If your merchant doesn't give your these tracking abilities you've got a problem...

10-07-2009, 05:32 PM	#5
Robyn8243 HyperActive Warrior War Room Member Join Date: Aug 2007 Location: New Jersey Posts: 355 Thanks: 77 Thanked 77 Times in 47 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? You really need to test and see which method provides the best results. If your landing page shows up in organic and paid results, you definitely get bigger market share PLUS people who always see you there will assume your site has some authority/credibility. Only you know what your numbers say in terms of overall ROI with and without paid advertising. Robyn

10-07-2009, 06:01 PM	#6
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,085 Blog Entries: 11 Thanks: 578 Thanked 1,885 Times in 841 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? If you dont know how to track precisely, then just drop in some google analytics code and this will give you some basic info about traffic Ideally though, you want conversion tracking to track not only whether traffic was paid or organic, but what exact keyword triggered the visit and the actual roi per keyword in terms of conversion This whole game is about finding and optmiizing winner keywords and dropping losers.

10-08-2009, 06:31 AM	#7
kimaroc Warrior Member Join Date: Sep 2008 Location: France Posts: 23 Thanks: 0 Thanked 1 Time in 1 Post Social Networking	Re: Several of my landing pages are ranked, should I continue with PPC? Just Test and test, good luck
	Dictionary of psychology terms online Comment perdre du poids rapidement : Comment perdre graisse ventre et maigrir Cancer et tumeur

10-09-2009, 09:18 PM	#9
Jeff Scott FirebirdSEO.com War Room Member Join Date: Sep 2009 Location: Phoenix, AZ Posts: 285 Thanks: 3 Thanked 51 Times in 34 Posts Social Networking	Re: Several of my landing pages are ranked, should I continue with PPC? The easiest way is to install Google Analytics, the tie your GA and Adwords accounts together. You'll see Adwords data as "google(cpc)" traffic source and then all the other traffic sources (direct, organic, referral, etc). Then it's a matter of tracking a conversion. If it's something basic like a sales (not affiliate, but on your site where you have "thank you" or "order success" page, you setup a Goal in Analytics. If you're doing ecommerce, you can setup eCommerce tracking within Analytics to do VERY granular tracking (depending on your ecommerce platform) You could even install Adwords Conversion tracking, put the conversion tracking on the thank you page, and track Adwords conversions.
	Professional SEO: How we dominate SEO for hundreds of clients regardless of keywords !! FREE VIDEO: Watch as we use linkwheels to dominate the search engines.

10-10-2009, 03:08 PM	#10
Saj Gupta Advanced Warrior War Room Member Join Date: Jun 2009 Location: Houston, TX Posts: 615 Thanks: 43 Thanked 32 Times in 19 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? Ok Just installed Google analytics on my pages yesterday.. and yes I can I already begin to see the difference. Looks like I will continue with PPC for now because on other non-google properties my organic listing is not as high as on Google.
	First Time Ever, Get All My WSO's for 100% Free

10-11-2009, 12:04 PM	#11
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,209 Thanks: 31 Thanked 497 Times in 299 Posts	Re: Several of my landing pages are ranked, should I continue with PPC? If they're indexed nicely, then you'll get cheaper clicks as long as you maintain a solid ctr.

10-11-2009, 12:55 PM	#12
misterwrecker Advanced Warrior War Room Member Join Date: Oct 2006 Location: Dirty Jersey, USA. Posts: 568 Thanks: 47 Thanked 58 Times in 40 Posts Contact Info	Re: Several of my landing pages are ranked, should I continue with PPC? If your are making profit with PPC, I would keep it up and expand even if you are ranked organically. The more income streams the better! -John