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Old 10-10-2009, 07:36 AM   #1
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Default Promoting CPA offers through PPC

Do many of you guys get writers block a lot when running CPA campaigns through PPC?

I mean, you see this email and zip submits offers or even these highly competitive car insurance and acai berry campaigns........but I can't think of a thing to write without coming across as spammy or some very inexperience wannabe marketer.

I have even tried promoting through SEO and it's even worse. I find myself making up some bogus story about how the offer relates to me but then when you get to the part of "click here for a free........etc" it gets really frustrating at times.

Google doesn't make it easy either with their quality scores and user experiences.

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Old 10-11-2009, 04:14 PM   #2
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Default Re: Promoting CPA offers through PPC

Do you mean writer's block when putting up PPC ads on Google, MSN or Yahoo? If so, just do searches on the keywords that you are using, see what ads are coming up, look for ones that inspire you and work off them. Don't copy them, but use them as a jumping off point.

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Old 10-12-2009, 09:30 AM   #3
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Default Re: Promoting CPA offers through PPC

Quote:
Originally Posted by dpowermedia View Post
Do you mean writer's block when putting up PPC ads on Google, MSN or Yahoo? If so, just do searches on the keywords that you are using, see what ads are coming up, look for ones that inspire you and work off them. Don't copy them, but use them as a jumping off point.

Yes, look at the competition that has history and that you see in a lot of places -- this means they are spending lots of money and know what they are doing.


Then add a little tiny bit of creativity.
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Old 10-12-2009, 10:26 AM   #4
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Default Re: Promoting CPA offers through PPC

If it's ads, all the best ones are staring you in the face daily on google, no need to reinvent the wheel. Take pieces of each one and make your own.



If you mean landing pages, you can outsource that to someone who can write all the fluff you can't or don't want to.

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Old 10-16-2009, 08:28 PM   #5
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Default Re: Promoting CPA offers through PPC

Why change the ad to make it original? After all, the PPC ad doesn't make your site more SEO friendly? Stick to what works.
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