Google adwords Problems

D4ve67 · 10-22-2009, 10:43 AM

Hi,

New to this forum but not to adwords, Been running a succesfull campaign now for several months on adwords, average £50 ish a day sudenly overnight last week all keywords became inactive with message Rarely shown due to low quality score. were running at 10's and7's. any light on this, tried new campaign and copied everything across worked for another 30 or so hours and then the same, tried again and only went 10 mins. ?????????????

Craig Zimbrowski · 10-22-2009, 10:57 AM

You can try to improve your low quality score at adwords. In almost every case, an account can be saved, opening a new account may violate their terms, it is far better to work on improving than to risk it all.

Kenster · 10-22-2009, 11:42 AM

Youve been slapped but you dont need to open a new account.

This just means Google took a more in depth look at your campaigns and found that it wasnt relevant, went against their TOS, or its just bad for overall user experience.

What you have to do is try and work with Google. Dont try and trick google, just just and promote in a way that satisfies TOS and creates a good experience for Google users. They will then reward you with sustainably good quality score.

I would need more information about your campaign to give you specific advice.

johnlagoudakis · 10-22-2009, 01:02 PM

If you log into your account online, I believe you can be given a brief explanation of where the problem area/s are.

It could be any one of or a combination of the following:

Destination site too thin
Landing page irrelevant to keywords/ad
Keywords not relevant to ad
Low CTR

Oregonman · 10-22-2009, 01:05 PM

My advice is to check the keywords in your site and make sure they are the same as in your ads. Make sure to have "relevant" content and at least a few additional pages (not just a squeeze page). A "privacy policy" and a "contact us" page helps to add legitimacy too. Cut and paste a few articles (like from ezine) that are relevant and you should get a good enough Google score.

Kenster · 10-22-2009, 02:40 PM

Yes, it is crucial to attack landing pages as landign sites now. You have to think a little broader than in the good ol days where direct linking and single page lps worked wonders. Times have changed but the potential is still there.

The winners are those that have good content and good whole sites in order to achieve a good QS but still are able to funnel visitors right to the action or offer. Thats where the gold is.

ben565 · 10-23-2009, 12:59 AM

Quote:

Originally Posted by johnlagoudakis

If you log into your account online, I believe you can be given a brief explanation of where the problem area/s are.

It could be any one of or a combination of the following:

Destination site too thin
Landing page irrelevant to keywords/ad
Keywords not relevant to ad
Low CTR

you forgot to add bridge page with affiliate links not allowed
if you are an affiliate google does not like you and will make your life difficult

D4ve67 · 10-23-2009, 04:00 AM

Hi Thanks, I did redo the ad. with some new keywords and it is now running again although not producing anywhere near the figures it was however I have noted that there are now a lot of others trying the same product, could this have caused the initial problem. Also I wonder if they will actually make it work. They seem to show at the top of all the CPC terms one wonders how they will profit at such a high cpc for a 30 dollar sale? Perhaps I should just pause and wait till they dissapear again.

Kenster · 10-23-2009, 07:45 AM

Oh there you are Dave haha, thanks for the pm.

Yeah who knows about the competition. Time will tell whether they are paying an arm and a leg to get in those positions or if they are achieving a tremendous quality score and therefore paying very little.

All you can do is the normal strategy for building a new campaign and going from there. Luckily what you have is experience with the keywords, so you the price points, profitability margins, traffic, etc That can help a lot.

10-22-2009, 10:43 AM	#1
D4ve67 Dave Chapman Join Date: Oct 2009 Location: Kent, United Kingdom Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Google adwords Problems Hi, New to this forum but not to adwords, Been running a succesfull campaign now for several months on adwords, average £50 ish a day sudenly overnight last week all keywords became inactive with message Rarely shown due to low quality score. were running at 10's and7's. any light on this, tried new campaign and copied everything across worked for another 30 or so hours and then the same, tried again and only went 10 mins. ?????????????

10-22-2009, 10:57 AM	#2
Craig Zimbrowski Active Warrior Join Date: Oct 2009 Posts: 90 Thanks: 1 Thanked 15 Times in 11 Posts	Re: Google adwords Problems You can try to improve your low quality score at adwords. In almost every case, an account can be saved, opening a new account may violate their terms, it is far better to work on improving than to risk it all.

10-22-2009, 11:42 AM	#3
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,085 Blog Entries: 11 Thanks: 578 Thanked 1,885 Times in 841 Posts	Re: Google adwords Problems Youve been slapped but you dont need to open a new account. This just means Google took a more in depth look at your campaigns and found that it wasnt relevant, went against their TOS, or its just bad for overall user experience. What you have to do is try and work with Google. Dont try and trick google, just just and promote in a way that satisfies TOS and creates a good experience for Google users. They will then reward you with sustainably good quality score. I would need more information about your campaign to give you specific advice.

10-22-2009, 01:02 PM	#4
johnlagoudakis JohnLagoudakis.com War Room Member Join Date: Jul 2009 Location: Brisbane, Australia Posts: 354 Blog Entries: 8 Thanks: 33 Thanked 48 Times in 36 Posts Social Networking	Re: Google adwords Problems If you log into your account online, I believe you can be given a brief explanation of where the problem area/s are. It could be any one of or a combination of the following: Destination site too thin Landing page irrelevant to keywords/ad Keywords not relevant to ad Low CTR
	* FREE Webinar Reveals How I Make a Full-Time Income Online! * (see how Google stabbed me in the back) John Lagoudakis Blog Top 100 Clickbank Affiliate

10-22-2009, 01:05 PM	#5
Oregonman Oregonman War Room Member Join Date: Sep 2009 Location: Oregon Posts: 23 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Google adwords Problems My advice is to check the keywords in your site and make sure they are the same as in your ads. Make sure to have "relevant" content and at least a few additional pages (not just a squeeze page). A "privacy policy" and a "contact us" page helps to add legitimacy too. Cut and paste a few articles (like from ezine) that are relevant and you should get a good enough Google score.

10-22-2009, 02:40 PM	#6
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,085 Blog Entries: 11 Thanks: 578 Thanked 1,885 Times in 841 Posts	Re: Google adwords Problems Yes, it is crucial to attack landing pages as landign sites now. You have to think a little broader than in the good ol days where direct linking and single page lps worked wonders. Times have changed but the potential is still there. The winners are those that have good content and good whole sites in order to achieve a good QS but still are able to funnel visitors right to the action or offer. Thats where the gold is.

10-23-2009, 04:00 AM	#8
D4ve67 Dave Chapman Join Date: Oct 2009 Location: Kent, United Kingdom Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Re: Google adwords Problems Hi Thanks, I did redo the ad. with some new keywords and it is now running again although not producing anywhere near the figures it was however I have noted that there are now a lot of others trying the same product, could this have caused the initial problem. Also I wonder if they will actually make it work. They seem to show at the top of all the CPC terms one wonders how they will profit at such a high cpc for a 30 dollar sale? Perhaps I should just pause and wait till they dissapear again.

10-23-2009, 07:45 AM	#9
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,085 Blog Entries: 11 Thanks: 578 Thanked 1,885 Times in 841 Posts	Re: Google adwords Problems Oh there you are Dave haha, thanks for the pm. Yeah who knows about the competition. Time will tell whether they are paying an arm and a leg to get in those positions or if they are achieving a tremendous quality score and therefore paying very little. All you can do is the normal strategy for building a new campaign and going from there. Luckily what you have is experience with the keywords, so you the price points, profitability margins, traffic, etc That can help a lot.