Jack of all Trades, Master of None?

kenc138 · 10-23-2009, 12:30 PM

Hi Warriors,

Since starting CPA-PPC a few days ago, I've noticed that I've become ad crazy. I'm looking at all the offers from my networks and making tons of ads.

Does it make sense to promote a ton of offers, or simply focus on 1-2 and drive the hell out of it? What has worked best for all of you?

Thanks so much,
Ken

Kenster · 10-23-2009, 06:22 PM

Your best bet is this...and it will vary depending on how much money you have to invest...

First you want to test out different offers. You want to to try promoting various offers in different niches to find which ones seem like they have potential.

Then you want to narrow it down and start testing that offer that had potential. This means varying your keywords, split testing ads, copy, landing pages, color, every thing you can think of starting from most general and working to most specific (first test overall landign page design before you test color of title).

As you are split testing you will see if the offer can be made into a profitable one as you cut out keywords that arent converting and as you find the copy and landign pages that convert the best. If you decide the offer is or can be profitable, then just keep testing the heck out of it reaching for a completely optimized campaign.

If you get to this point you will be smiling from ear to ear. This is where the good part comes in where you put in a little bit of work monitoring campaigns and reap huge rewards.

This was a very broad answer to your question but the key is that you dont want to just randomly pick and offer and just make it work. This can break you as many many offers out there just wont work no matter how much testing you put in.

good luck

kenc138 · 10-23-2009, 06:37 PM

Hi Ken

Thanks for the answer. This helped to clarify things tremendously.

Ken

TimScott · 10-23-2009, 07:29 PM

Don't pick on offer first. You should do you market research and find where the current money is. Then move on to pick your offer. Unless you got A ton of money to burn through to see what works.

10-23-2009, 12:30 PM	#1
kenc138 Active Warrior Join Date: Oct 2009 Location: Southern California Posts: 49 Thanks: 10 Thanked 2 Times in 2 Posts Social Networking Contact Info	Jack of all Trades, Master of None? Hi Warriors, Since starting CPA-PPC a few days ago, I've noticed that I've become ad crazy. I'm looking at all the offers from my networks and making tons of ads. Does it make sense to promote a ton of offers, or simply focus on 1-2 and drive the hell out of it? What has worked best for all of you? Thanks so much, Ken

10-23-2009, 06:22 PM	#2
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: Jack of all Trades, Master of None? Your best bet is this...and it will vary depending on how much money you have to invest... First you want to test out different offers. You want to to try promoting various offers in different niches to find which ones seem like they have potential. Then you want to narrow it down and start testing that offer that had potential. This means varying your keywords, split testing ads, copy, landing pages, color, every thing you can think of starting from most general and working to most specific (first test overall landign page design before you test color of title). As you are split testing you will see if the offer can be made into a profitable one as you cut out keywords that arent converting and as you find the copy and landign pages that convert the best. If you decide the offer is or can be profitable, then just keep testing the heck out of it reaching for a completely optimized campaign. If you get to this point you will be smiling from ear to ear. This is where the good part comes in where you put in a little bit of work monitoring campaigns and reap huge rewards. This was a very broad answer to your question but the key is that you dont want to just randomly pick and offer and just make it work. This can break you as many many offers out there just wont work no matter how much testing you put in. good luck

10-23-2009, 06:37 PM	#3
kenc138 Active Warrior Join Date: Oct 2009 Location: Southern California Posts: 49 Thanks: 10 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: Jack of all Trades, Master of None? Hi Ken Thanks for the answer. This helped to clarify things tremendously. Ken

10-23-2009, 07:29 PM	#4
TimScott Hot Dogg Struttin Floozy Join Date: Jan 2009 Location: Oregon Posts: 236 Thanks: 44 Thanked 17 Times in 16 Posts Social Networking	Re: Jack of all Trades, Master of None? Don't pick on offer first. You should do you market research and find where the current money is. Then move on to pick your offer. Unless you got A ton of money to burn through to see what works.
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