When Do You Remove Those 2/10 Quality Score Keywords?

kenc138 · 10-23-2009, 11:01 PM

Hi Warriors

As the title implies, I'm trying to determine at what point in your campaign you should begin removing those low quality score keywords from your PPC campaign.

Is this something that should be done as soon as you see it, or should you let the campaign drag out a bit so the numbers are more accurate?

Thanks in advance,
Ken

Kenster · 10-24-2009, 09:06 AM

I have personally found that if Iev been slapped around, I just pause campaign. Sometimes you can revive a campaign, but if its a 2 QS, you will be paying an arm and a leg to do it.

Try starting a new campaign using the same keywords, but make everything more relevant, ie keywords in titles, copy, and all the typical seo type stuff like meta etc

10-23-2009, 11:01 PM	#1
kenc138 Active Warrior Join Date: Oct 2009 Location: Southern California Posts: 49 Thanks: 10 Thanked 2 Times in 2 Posts Social Networking Contact Info	When Do You Remove Those 2/10 Quality Score Keywords? Hi Warriors As the title implies, I'm trying to determine at what point in your campaign you should begin removing those low quality score keywords from your PPC campaign. Is this something that should be done as soon as you see it, or should you let the campaign drag out a bit so the numbers are more accurate? Thanks in advance, Ken

10-24-2009, 09:06 AM	#2
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,085 Blog Entries: 11 Thanks: 578 Thanked 1,885 Times in 841 Posts	Re: When Do You Remove Those 2/10 Quality Score Keywords? I have personally found that if Iev been slapped around, I just pause campaign. Sometimes you can revive a campaign, but if its a 2 QS, you will be paying an arm and a leg to do it. Try starting a new campaign using the same keywords, but make everything more relevant, ie keywords in titles, copy, and all the typical seo type stuff like meta etc