Landing Page or Not?

tehering · 10-31-2009, 06:25 PM

Wise Warriors:

Do the majority of you promoting CPA offers send your clicks to your own pre-sell landing page prior to the product landing page?

Thanks for any enlightenment here...

p2y · 11-01-2009, 11:32 AM

I think everyone should just a landing page, all direct linking does is give your AM your campaign data. Some people seem to think that an affiliate manager would never dare do such a thing, but that's pretty naive.

tehering · 11-01-2009, 11:43 AM

Many thanks p2y! That was my general hit, but have not seen much about CPA campaign process as yet...

erwindegrave · 11-04-2009, 02:44 AM

I believe it should be directed to the landing page...

waqas · 11-04-2009, 04:44 AM

landing page.....

Jeff Scott · 11-04-2009, 11:29 AM

I'm doing both...and it depends on several factors.

For Adwords traffic (Search Network), you'll most likely need to have your own LP. Other traffic sources allow for direct linking so you can do that. However, I wouldn't ever do DIRECT linking, but rather push the traffic through a redirect script (or cloaking/tracking like prosper202) since you don't want to give away your ad info (keyword, network, etc).

For my email submit offers, I am rotating 1/2 to my landing page, and 1/2 to "directly" to the offer page. The reason I send them to my landing page is they submit their email to ME first (and into my autoresponser emails) and THEN I push them to the offer page with the email prepopulated. That way I can continue to market other free offers and don't loose that lead.

I have about a 70% email conversion on my landing pages (I can control the imagery/messaging on this page), and then a 20-25% conversion on the offer page, sometimes less.

In the end, TEST both options and let the data tell you what to do.

thuxen · 11-05-2009, 07:12 AM

What he said.

Some offers have great landing pages that don't require a presell.

Test both.

Jgregory · 11-05-2009, 07:34 AM

Content Network is still lax about direct linking and pre-sell landing pages quality score.

Search Network is tight and getting tighter, presell landings are being slapped now. Google Search network wants to see a domain/site/lots of supplemental pages for high QS.

As someone mentioned, don't just drop your linen for the merchant to know everything you are doing.

If you do grab the email on your own landing page and put it in a List (known as Pre-Populated traffic or Pre-Pop), be sure you ask and the merchant's policy condones it. Without that a lot of Submit affiliates find themselves scrubbed out and lose the months commmisions as per the policy of many mechants. Some merchants don't care

dannbkk · 11-05-2009, 10:09 PM

landing page is the key, if they get directed to your main site they will be lost where to click

TheAtHomeCouple · 11-06-2009, 03:12 AM

Quote:

Originally Posted by dannbkk

landing page is the key, if they get directed to your main site they will be lost where to click

I completely disagree. That would only apply if the landing page was optimized by a 4 year old. If you're sending your traffic to your own landing page, wouldn't you make sure that the call to action is above the fold with a very easy to see "next!" or "take me there!" button?

It's your landing page - why would you not tell your visitor where to click?

Kenster · 11-06-2009, 08:51 AM

In general I found that a lot of long offers meaning offers that have a lot of content on the landing pages themselves do not need to be presold and filtered through another page. Shorter offers sometimes require some pre-sell.

It obviously also depends on the traffic. If you are doing ppc then it will be really hard to get a decent quality score without building a page or better yet a site. If you are doing craigslist (and youre allowed to) you may also have to do pre-sell page because in my experience its hard to convert cl direct.

KevScarb · 11-07-2009, 08:40 AM

Always to my own Landing Pages, I am able to test more variables that way.

ChrisBa · 11-08-2009, 10:41 AM

do a landing page, this is how the people that make real money do it

amits43 · 11-08-2009, 01:22 PM

I like to use both depends on the offer , if you have a landing page you can track and do in depth traffic analysis and some time i like just redirect , as i know that i am going to follow all the white hat technique because AM can catch .

Jgregory · 11-09-2009, 12:46 AM

Pre-Sell Landing pages with Google Adwords

Google's intention is that these will be required for all affiliates. Yes, they have a category of rules just for affiliates.

Display URL in Ad must match Destination URL and Destination domain.

That pretty much takes care of direct linking. Few merchants are going to allow using their domain in the Display URL. If the domain is trademarked, Google stops it anyway

Although a lot direct linking slips through the cracks now, with redirects. The screws will likley tighten down as they always do.

Yahoo and MSN(Bing) not sure but still lax on it

10-31-2009, 06:25 PM	#1
tehering Active Warrior Join Date: Feb 2009 Posts: 56 Thanks: 57 Thanked 0 Times in 0 Posts	Landing Page or Not? Wise Warriors: Do the majority of you promoting CPA offers send your clicks to your own pre-sell landing page prior to the product landing page? Thanks for any enlightenment here...

11-01-2009, 11:32 AM	#2
p2y HyperActive Warrior War Room Member Join Date: Feb 2007 Posts: 399 Thanks: 8 Thanked 94 Times in 43 Posts	Re: Landing Page or Not? I think everyone should just a landing page, all direct linking does is give your AM your campaign data. Some people seem to think that an affiliate manager would never dare do such a thing, but that's pretty naive.
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11-01-2009, 11:43 AM	#3
tehering Active Warrior Join Date: Feb 2009 Posts: 56 Thanks: 57 Thanked 0 Times in 0 Posts	Re: Landing Page or Not? Many thanks p2y! That was my general hit, but have not seen much about CPA campaign process as yet...

11-04-2009, 02:44 AM	#4
erwindegrave Active Warrior Join Date: Oct 2009 Location: Spain Posts: 64 Thanks: 0 Thanked 1 Time in 1 Post Social Networking	Re: Landing Page or Not? I believe it should be directed to the landing page...
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11-04-2009, 04:44 AM	#5
waqas HyperActive Warrior Join Date: Dec 2008 Posts: 189 Thanks: 2 Thanked 3 Times in 3 Posts	Re: Landing Page or Not? landing page.....
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11-04-2009, 11:29 AM	#6
Jeff Scott FirebirdSEO.com War Room Member Join Date: Sep 2009 Location: Phoenix, AZ Posts: 99 Thanks: 2 Thanked 18 Times in 14 Posts Social Networking	Re: Landing Page or Not? I'm doing both...and it depends on several factors. For Adwords traffic (Search Network), you'll most likely need to have your own LP. Other traffic sources allow for direct linking so you can do that. However, I wouldn't ever do DIRECT linking, but rather push the traffic through a redirect script (or cloaking/tracking like prosper202) since you don't want to give away your ad info (keyword, network, etc). For my email submit offers, I am rotating 1/2 to my landing page, and 1/2 to "directly" to the offer page. The reason I send them to my landing page is they submit their email to ME first (and into my autoresponser emails) and THEN I push them to the offer page with the email prepopulated. That way I can continue to market other free offers and don't loose that lead. I have about a 70% email conversion on my landing pages (I can control the imagery/messaging on this page), and then a 20-25% conversion on the offer page, sometimes less. In the end, TEST both options and let the data tell you what to do.
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11-05-2009, 07:12 AM	#7
thuxen Warrior Member Join Date: Oct 2009 Posts: 14 Thanks: 0 Thanked 1 Time in 1 Post	Re: Landing Page or Not? What he said. Some offers have great landing pages that don't require a presell. Test both.
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11-05-2009, 07:34 AM	#8
Jgregory Warrior Member War Room Member Join Date: Aug 2008 Posts: 28 Thanks: 6 Thanked 7 Times in 2 Posts	Re: Landing Page or Not? Content Network is still lax about direct linking and pre-sell landing pages quality score. Search Network is tight and getting tighter, presell landings are being slapped now. Google Search network wants to see a domain/site/lots of supplemental pages for high QS. As someone mentioned, don't just drop your linen for the merchant to know everything you are doing. If you do grab the email on your own landing page and put it in a List (known as Pre-Populated traffic or Pre-Pop), be sure you ask and the merchant's policy condones it. Without that a lot of Submit affiliates find themselves scrubbed out and lose the months commmisions as per the policy of many mechants. Some merchants don't care
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11-05-2009, 10:09 PM	#9
dannbkk SEO Professional Join Date: Oct 2006 Location: Australia Posts: 9 Thanks: 0 Thanked 1 Time in 1 Post Social Networking	Re: Landing Page or Not? landing page is the key, if they get directed to your main site they will be lost where to click
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11-06-2009, 08:51 AM	#11
Kenster Advanced Warrior War Room Member Join Date: Jan 2009 Location: United States...NJ Posts: 532 Thanks: 20 Thanked 62 Times in 54 Posts	Re: Landing Page or Not? In general I found that a lot of long offers meaning offers that have a lot of content on the landing pages themselves do not need to be presold and filtered through another page. Shorter offers sometimes require some pre-sell. It obviously also depends on the traffic. If you are doing ppc then it will be really hard to get a decent quality score without building a page or better yet a site. If you are doing craigslist (and youre allowed to) you may also have to do pre-sell page because in my experience its hard to convert cl direct.

11-07-2009, 08:40 AM	#12
KevScarb Active Warrior Join Date: Aug 2009 Location: United Kingdom Posts: 31 Thanks: 18 Thanked 2 Times in 2 Posts	Re: Landing Page or Not? Always to my own Landing Pages, I am able to test more variables that way.

11-08-2009, 10:41 AM	#13
ChrisBa Advanced Warrior Join Date: Jun 2008 Posts: 526 Thanks: 0 Thanked 26 Times in 24 Posts	Re: Landing Page or Not? do a landing page, this is how the people that make real money do it
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11-08-2009, 01:22 PM	#14
amits43 Active Warrior Join Date: Oct 2009 Posts: 84 Thanks: 13 Thanked 8 Times in 8 Posts	Re: Landing Page or Not? I like to use both depends on the offer , if you have a landing page you can track and do in depth traffic analysis and some time i like just redirect , as i know that i am going to follow all the white hat technique because AM can catch .
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11-09-2009, 12:46 AM	#15
Jgregory Warrior Member War Room Member Join Date: Aug 2008 Posts: 28 Thanks: 6 Thanked 7 Times in 2 Posts	Re: Landing Page or Not? Pre-Sell Landing pages with Google Adwords Google's intention is that these will be required for all affiliates. Yes, they have a category of rules just for affiliates. Display URL in Ad must match Destination URL and Destination domain. That pretty much takes care of direct linking. Few merchants are going to allow using their domain in the Display URL. If the domain is trademarked, Google stops it anyway Although a lot direct linking slips through the cracks now, with redirects. The screws will likley tighten down as they always do. Yahoo and MSN(Bing) not sure but still lax on it
	Smile Big. Eat Well. Laugh Often. Livin' the Life in Paradise