Questions about Media Buys, help needed!

bryanw · 11-03-2009, 07:55 AM

Hello,

I just start media buys, I have some questions and appreciate your replies.

1. How Ad Server works? Take Zedo for example,
"Company will pay ZEDO full term up front including all minimum monthly payments (“Monthly Minimum”) of $1,000 each (we have waived the one-time Setup and Training fee of $1,500), which totals $12,000."

What does this mean? I must spend $1k advertising at least each month? And prepay $12k when signing the IO? This $1k is not the rent fee for ad server, right?

2. I read a lot about out clause, for example 72 hours. Does it mean I can stop advertising in 72 hours and get full refund of non-spent deposit?

3. How to advertise on Fastclick or Burst Media? I applied for them, but not get accepted yet. Prepay the advertising spent or credit(post pay)?

Thanks a lot for your kind reply!
Bryan

erin1234 · 11-04-2009, 04:55 PM

Burst Media is huge with display advertising. You may need to pre pay a month or two until they know that you are a good at paying your bill, but I suggest trying to get a line of credit with them. That way you only pay for the clicks or impressions that were actually delivered every month and will be sent an invoice. Small buys are hard to optimize because the traffic is so low. If you are set on doing a small buy, then set it up all lump sum. That way the campaign manager can shift impression into the best performing unit with out having the IO revised every time and it will help the overall performance of your campaign.

markclimins · 11-04-2009, 05:49 PM

I think you'll lose that 12k pretty fast....do direct media buys instead. Real media buys are for people who can lose 12k left and right like its nothin, just like people who do PPC can lose 25 to 50 cents on a click like it's nothin.

Cash37 · 11-04-2009, 07:23 PM

You are not ready for Media Buys yet.

thuxen · 11-05-2009, 03:43 AM

^ What he said.

TheScalper · 11-05-2009, 07:08 AM

I just like to add that I've read also a lot about media buys in the last time...

You often read something about the "24/48h out clause" but in my experience it has nothing to do with real media buys. Over here in Europe I've contacted several big media publishers and there you'll never get this out clause in your contract. But you can make sometimes a "smaller" deal about 4 or 5k $ at first. Perhaps it's different to the US but I wouldn't take these rules as essantial necessary - sometimes you get a smart deal on other ways....

George Phillip · 06-14-2011, 07:35 PM

Quote:

Originally Posted by TheScalper

Over here in Europe I've contacted several big media publishers and there you'll never get this out clause in your contract. But you can make sometimes a "smaller" deal about 4 or 5k $ at first.

Sounds like YSM.

Fresh Ads · 06-14-2011, 10:13 PM

Quote:

Originally Posted by bryanw

Hello,

I just start media buys, I have some questions and appreciate your replies.

1. How Ad Server works? Take Zedo for example,
"Company will pay ZEDO full term up front including all minimum monthly payments (“Monthly Minimum”) of $1,000 each (we have waived the one-time Setup and Training fee of $1,500), which totals $12,000."

What does this mean? I must spend $1k advertising at least each month? And prepay $12k when signing the IO? This $1k is not the rent fee for ad server, right?

2. I read a lot about out clause, for example 72 hours. Does it mean I can stop advertising in 72 hours and get full refund of non-spent deposit?

3. How to advertise on Fastclick or Burst Media? I applied for them, but not get accepted yet. Prepay the advertising spent or credit(post pay)?

Thanks a lot for your kind reply!
Bryan

(skip zedo, fastclick, and burst. there are some better traffic sources with lower minimums for a newer buyer like yourself that are easier to get profitable. PM me for details.)

OnlineMarketingSys · 06-14-2011, 10:19 PM

Quote:

Originally Posted by TheScalper

I just like to add that I've read also a lot about media buys in the last time...

You often read something about the "24/48h out clause" but in my experience it has nothing to do with real media buys. Over here in Europe I've contacted several big media publishers and there you'll never get this out clause in your contract. But you can make sometimes a "smaller" deal about 4 or 5k $ at first. Perhaps it's different to the US but I wouldn't take these rules as essantial necessary - sometimes you get a smart deal on other ways....

I have never had an issue getting an 24/48 hour out clause in any contract that I have signed with a major publisher. Regardless of whether they are in the US or UK, ect.

Even in your example, your $5k deal. Great you just signed a $5k IO. For whatever reason your offer is not converting or maybe you didn't test it before or who knows maybe you server crashes. Without an out clause, there is nothing legally preventing the publisher from continuing to deliver the traffic and you are stuck paying for it!

Quote:

Originally Posted by bryanw

Hello,

I just start media buys, I have some questions and appreciate your replies.

1. How Ad Server works? Take Zedo for example,

As for an ad server, you can use openx.org when you are just getting started. I would start there, unless you are doing large scale media buys off the bat.

Otherwise yes you can go the zedo route, and which case you have to pay their monthly fee. That is just the cost of renting the adserver and it's not for buying traffic.

shadow98 · 06-15-2011, 08:06 AM

I am interested in learning more about available media buy options. Can you give some insight.

11-03-2009, 07:55 AM	#1
bryanw Warrior Member Join Date: Jul 2007 Location: , , . Posts: 22 Thanks: 2 Thanked 0 Times in 0 Posts	Questions about Media Buys, help needed! Hello, I just start media buys, I have some questions and appreciate your replies. 1. How Ad Server works? Take Zedo for example, "Company will pay ZEDO full term up front including all minimum monthly payments (“Monthly Minimum”) of $1,000 each (we have waived the one-time Setup and Training fee of $1,500), which totals $12,000." What does this mean? I must spend $1k advertising at least each month? And prepay $12k when signing the IO? This $1k is not the rent fee for ad server, right? 2. I read a lot about out clause, for example 72 hours. Does it mean I can stop advertising in 72 hours and get full refund of non-spent deposit? 3. How to advertise on Fastclick or Burst Media? I applied for them, but not get accepted yet. Prepay the advertising spent or credit(post pay)? Thanks a lot for your kind reply! Bryan

11-04-2009, 04:55 PM	#2
erin1234 Warrior Member Join Date: Sep 2009 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Questions about Media Buys, help needed! Burst Media is huge with display advertising. You may need to pre pay a month or two until they know that you are a good at paying your bill, but I suggest trying to get a line of credit with them. That way you only pay for the clicks or impressions that were actually delivered every month and will be sent an invoice. Small buys are hard to optimize because the traffic is so low. If you are set on doing a small buy, then set it up all lump sum. That way the campaign manager can shift impression into the best performing unit with out having the IO revised every time and it will help the overall performance of your campaign.

11-04-2009, 05:49 PM	#3
markclimins Active Warrior Join Date: Jan 2009 Posts: 53 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Questions about Media Buys, help needed! I think you'll lose that 12k pretty fast....do direct media buys instead. Real media buys are for people who can lose 12k left and right like its nothin, just like people who do PPC can lose 25 to 50 cents on a click like it's nothin.

11-04-2009, 07:23 PM	#4
Cash37 Senior Warrior Member War Room Member Join Date: Jul 2006 Location: North Carolina, USA. Posts: 2,099 Thanks: 148 Thanked 179 Times in 104 Posts Social Networking	Re: Questions about Media Buys, help needed! You are not ready for Media Buys yet.
	My products: BuySellAds Banking \| Fiverr Secrets Exposed \| CPALead 4 Beginners \| Article Annhilation

11-05-2009, 03:43 AM	#5
thuxen Warrior Member Join Date: Oct 2009 Posts: 15 Thanks: 0 Thanked 1 Time in 1 Post	Re: Questions about Media Buys, help needed! ^ What he said.
	Travel + Make Money Online

11-05-2009, 07:08 AM	#6
TheScalper Warrior Member Join Date: Sep 2009 Posts: 25 Thanks: 1 Thanked 3 Times in 3 Posts	Re: Questions about Media Buys, help needed! I just like to add that I've read also a lot about media buys in the last time... You often read something about the "24/48h out clause" but in my experience it has nothing to do with real media buys. Over here in Europe I've contacted several big media publishers and there you'll never get this out clause in your contract. But you can make sometimes a "smaller" deal about 4 or 5k $ at first. Perhaps it's different to the US but I wouldn't take these rules as essantial necessary - sometimes you get a smart deal on other ways....

06-15-2011, 08:06 AM	#10
shadow98 Warrior Member Join Date: Jun 2011 Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Questions about Media Buys, help needed! I am interested in learning more about available media buy options. Can you give some insight.