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Old 11-05-2009, 06:57 PM   #1
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Default Please explain 3 & 7 Day EPC

Yep, you guessed it.. I'm a newbie trying to break into CPA marketing. Can someone please break it down for me.

Thanks in advance

Denise
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Old 11-06-2009, 10:19 AM   #2
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Default Re: Please explain 3 & 7 Day EPC

EPC stands for Earnings Per Click.

It's a system wide average for all traffic methods, for all users. That's a dollar-figure to how much money is made for every unique visitor for that offer, on average.

The EPC will change depending on the quality of traffic you send. What you see is the average for all visitors for that offer.

So lets say the EPC is $0.50. That means that on average the company pays about $0.50 for every person who visits that page.

The EPC will change a lot from day 1, day 3 and day 7. Does that help?
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