Margins on Adwords->CPA

Mattkau · 11-17-2009, 08:36 PM

Anyone know a rough average on the returns in CPA
eg spend $100 in adwords, get $150 in revenue?

Or, would you like to share your margins ?

williamrs · 11-17-2009, 09:27 PM

I think it really depends on the offer... really hard to say

TheScalper · 11-18-2009, 07:07 AM

Okay, to get a bit more into details:

I'm promoting credit cards via AdWords (non US market) and it depends on the keywords. With some kws I get usually 25-30 % profit (=125-130 % revenue) and with others there are only 8 %.

By rule of thumb I would say that everything over 10 % profit is fair (as long as you can scale it up!).

Kenster · 11-18-2009, 07:35 AM

Yes there definitely isnt an average return on cpa offers. I wont mind losing a little on email submits if I can get a lot of volume and scale up on the back end. If I'm in a small niche that is hard to scale up, then its not worth my time to do anything under 50% return.

At the end of the day, worry more about profit than return. People seem to be so stuck on return sometimes that they forget the goal, which is putting dough in your pocket. If you are getting a crappy return but have the volume, you can make a real lot of money, much more money than having an awesome return but not being able to generate the traffic.

best of luck

lazavas · 11-18-2009, 09:11 AM

Quote:

Originally Posted by Kenster

Yes there definitely isnt an average return on cpa offers. I wont mind losing a little on email submits if I can get a lot of volume and scale up on the back end. If I'm in a small niche that is hard to scale up, then its not worth my time to do anything under 50% return.

At the end of the day, worry more about profit than return. People seem to be so stuck on return sometimes that they forget the goal, which is putting dough in your pocket. If you are getting a crappy return but have the volume, you can make a real lot of money, much more money than having an awesome return but not being able to generate the traffic.

best of luck

kenster

i just want to take the time to thank u, reason being is that u are always offering good advice and u seem like a nice guy, cheers mate

MR.MOE · 11-18-2009, 09:35 AM

I agree with lazavas. Kennster I always see you having great replies and trying to help everyone and you seem like a really cool guy. Thanks bro

Moe

tehering · 11-18-2009, 10:58 AM

Let me be the third to say Thanks! Kennster always answers my q's with intelligence and actionable ideas...

Kenster · 11-18-2009, 12:50 PM

Quote:

Originally Posted by lazavas

kenster

i just want to take the time to thank u, reason being is that u are always offering good advice and u seem like a nice guy, cheers mate

Quote:

Originally Posted by MR.MOE

I agree with lazavas. Kennster I always see you having great replies and trying to help everyone and you seem like a really cool guy. Thanks bro

Moe

Quote:

Originally Posted by tehering

Let me be the third to say Thanks! Kennster always answers my q's with intelligence and actionable ideas...

Thanks for the kind words guys. Yes I actually learned a ton from this forum and without it, I will admit that I may have bailed out of IM when I was a struggling newbie trying to find my way in IM. Thank god I didnt.

This is a great place!

kenster

Fox30 · 11-18-2009, 01:14 PM

It depends on the offer, the market, the keywords, the landing page, your ad copy, etc, etc

As mentioned above, there is no average return IMHO

11-17-2009, 08:36 PM	#1
Mattkau Warrior Member War Room Member Join Date: Sep 2008 Posts: 29 Thanks: 1 Thanked 7 Times in 2 Posts	Margins on Adwords->CPA Anyone know a rough average on the returns in CPA eg spend $100 in adwords, get $150 in revenue? Or, would you like to share your margins ?

11-17-2009, 09:27 PM	#2
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,465 Thanks: 168 Thanked 1,085 Times in 595 Posts	Re: Margins on Adwords->CPA I think it really depends on the offer... really hard to say

11-18-2009, 07:07 AM	#3
TheScalper Warrior Member Join Date: Sep 2009 Posts: 25 Thanks: 1 Thanked 3 Times in 3 Posts	Re: Margins on Adwords->CPA Okay, to get a bit more into details: I'm promoting credit cards via AdWords (non US market) and it depends on the keywords. With some kws I get usually 25-30 % profit (=125-130 % revenue) and with others there are only 8 %. By rule of thumb I would say that everything over 10 % profit is fair (as long as you can scale it up!).

11-18-2009, 07:35 AM	#4
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,089 Blog Entries: 11 Thanks: 581 Thanked 1,888 Times in 842 Posts	Re: Margins on Adwords->CPA Yes there definitely isnt an average return on cpa offers. I wont mind losing a little on email submits if I can get a lot of volume and scale up on the back end. If I'm in a small niche that is hard to scale up, then its not worth my time to do anything under 50% return. At the end of the day, worry more about profit than return. People seem to be so stuck on return sometimes that they forget the goal, which is putting dough in your pocket. If you are getting a crappy return but have the volume, you can make a real lot of money, much more money than having an awesome return but not being able to generate the traffic. best of luck

11-18-2009, 09:35 AM	#6
MR.MOE BUFF WARRIOR War Room Member Join Date: Jun 2009 Location: In my house Posts: 281 Thanks: 34 Thanked 25 Times in 20 Posts	Re: Margins on Adwords->CPA I agree with lazavas. Kennster I always see you having great replies and trying to help everyone and you seem like a really cool guy. Thanks bro Moe
	The Hidden Goldmine!!!!

11-18-2009, 10:58 AM	#7
tehering HyperActive Warrior Join Date: Feb 2009 Posts: 372 Thanks: 527 Thanked 24 Times in 23 Posts	Re: Margins on Adwords->CPA Let me be the third to say Thanks! Kennster always answers my q's with intelligence and actionable ideas...

11-18-2009, 01:14 PM	#9
Fox30 Advanced Warrior War Room Member Join Date: Sep 2008 Location: California Posts: 512 Thanks: 58 Thanked 81 Times in 31 Posts Contact Info	Re: Margins on Adwords->CPA It depends on the offer, the market, the keywords, the landing page, your ad copy, etc, etc As mentioned above, there is no average return IMHO