Keeping your PPV costs down

BobDolemite · 11-17-2009, 11:08 PM

Something that's a pain with PPV is that (at least with MT) you only see the top competing bidder. This is a problem because your bid ends up being your actual cost regardless of what the next lowest bid happens to be. Accordingly, you have to manually drop your bid if your competitors start to back off. Affecting Targets make things even more complicated, and there's no indicators if the bidding on the Affecting Targets drop.

I am wondering what you folks do to help monitor your PPV costs and keep things as low as possible.

Right now I am manually checking things as much as possible, but every now and then I'll reset everything back down to the minimum and bid anew. Unfortunately, one thing that I've noticed is that there may be a delay on the competing Affecting Targets. I'm basing this on my experiences where MT will suggest that I match/outbid a target because of an Affecting Target that happens to be the very same target, except at my previous higher price.

Part of PPV's appeal is its relatively low cost. Let's try to keep it that way and share ideas on how to keep those numbers from skyrocketing.

young-Money · 11-18-2009, 07:37 AM

Pppv is becoming competitive just like Adword.
What i nor mally do is, maually change the bid.

11-17-2009, 11:08 PM	#1
BobDolemite Active Warrior Join Date: Oct 2009 Posts: 63 Thanks: 16 Thanked 1 Time in 1 Post	Keeping your PPV costs down Something that's a pain with PPV is that (at least with MT) you only see the top competing bidder. This is a problem because your bid ends up being your actual cost regardless of what the next lowest bid happens to be. Accordingly, you have to manually drop your bid if your competitors start to back off. Affecting Targets make things even more complicated, and there's no indicators if the bidding on the Affecting Targets drop. I am wondering what you folks do to help monitor your PPV costs and keep things as low as possible. Right now I am manually checking things as much as possible, but every now and then I'll reset everything back down to the minimum and bid anew. Unfortunately, one thing that I've noticed is that there may be a delay on the competing Affecting Targets. I'm basing this on my experiences where MT will suggest that I match/outbid a target because of an Affecting Target that happens to be the very same target, except at my previous higher price. Part of PPV's appeal is its relatively low cost. Let's try to keep it that way and share ideas on how to keep those numbers from skyrocketing.

11-18-2009, 07:37 AM	#2
young-Money HyperActive Warrior Join Date: Jun 2009 Posts: 134 Thanks: 2 Thanked 8 Times in 8 Posts	Re: Keeping your PPV costs down Pppv is becoming competitive just like Adword. What i nor mally do is, maually change the bid.