Traffic or the Offer

kckaz · 12-12-2009, 06:38 PM

Any ideas on determining whether to dump the offer or the traffic source?

I tested an offer from Neverblue that supposedly converts well and I used a traffic source (Ad Buyer) that's supposed to have decent traffic.

200 clicks and no conversions.

Who do I dump? The offer or the traffic source.

For testing, I'm direct linking from a banner. Maybe I should throw up a landing page and get some data on the traffic.

MR.MOE · 12-12-2009, 06:44 PM

Well first does the offer match the traffic?
Also how reputable is the traffic source?

If the source is great and you got some conversions before then change up the offer.
I think you need to answer some questions before we can give you an accurate answer.

Moe

mrshades · 12-12-2009, 06:47 PM

Quote:

Originally Posted by kckaz

Any ideas on determining whether to dump the offer or the traffic source?

I tested an offer from Neverblue that supposedly converts well and I used a traffic source (Ad Buyer) that's supposed to have decent traffic.

200 clicks and no conversions.

Who do I dump? The offer or the traffic source.

For testing, I'm direct linking from a banner. Maybe I should throw up a landing page and get some data on the traffic.

need to find out where the traffic is from.. if its targeted at all.... before dumping neverblues add... neverblues numbers are usually really close pm me if u need more help

galex · 12-13-2009, 06:46 AM

Yes, agree.
You must know how reputable is the traffic source.

Because you are just direct linking the offer, It is better to setup redirect (simple PHP redirect) and log referer URL before redirecting the offer.

Then analyse the referal URL to determine wheter the subscribers is match with the offer.

Tahiti Joe · 12-13-2009, 06:54 AM

It's always the traffic and rarely the offer.

Offers will convert when presented to the proper audience. That's the trick in all of advertising...presenting your offer to the RIGHT audience. If you pay attention to the way the big boys do it you will see that they target demographics. You must find where YOUR audience is and present them with your offer.

If I knew more about your operation perhaps I could help you find them.

kckaz · 12-13-2009, 09:35 PM

Well the traffic source is Ad Buyer - they're an ad network, so impressions come from numerous banner placements on many sites, much like the Google content network. But do you mean the actual placement report so I can see what sites the banners are being placed on?

Ad Buyer comes well referred from a seven figure earner, so I ASSUMED it was a good source.

As for the offer, I did a cellulite offer and changed demographics to target women 24-65 in US in categories of health/beauty, family.

Tahiti Joe · 12-14-2009, 05:13 AM

Quote:

Originally Posted by kckaz

Well the traffic source is Ad Buyer - they're an ad network, so impressions come from numerous banner placements on many sites, much like the Google content network. But do you mean the actual placement report so I can see what sites the banners are being placed on?

Ad Buyer comes well referred from a seven figure earner, so I ASSUMED it was a good source.

As for the offer, I did a cellulite offer and changed demographics to target women 24-65 in US in categories of health/beauty, family.

You have to be VERY careful when using paid traffic sources.

I'm not too familiar with Ad Buyer as I do not believe that paid traffic is a profitable means of promoting CPA offers. Are you sure that your ads are being placed properly in their network. How much are you paying for ads and placement?

If you are familiar with Etology then you know what I mean.

kckaz · 12-14-2009, 01:04 PM

I understand "being careful" but paid media represents 85% of all ad spend, so it's gotta be working

Andy1750 · 12-14-2009, 05:01 PM

Often find that these types of offer convert very poorly for a direct linking campaign as the assumption is that the presell is the responsibility of the affiliate. The EPC reported in Neverblue could well be derived from more highly targeted traffic from visitors that have already passed through a lander.

Suggest that you try several completely different landers and see whether that makes a difference. Would also say that your demographic looks pretty broad so you're going to be getting some pretty poorly targeted traffic that are just curious and have no intention of buying. 1-2% conversion is normal for targeted traffic so don't think you should be surprised that you have received no conversions from the demographic that you are targetting. I haven't used Adbuyer but is there any way that you can narrow the demographic further?

Alternatively try some different products that have broader appeal - must admit that this isn't the first product I would choose for a really broad demographic such as this.

Cheers,

Andy

Tahiti Joe · 12-14-2009, 07:06 PM

Quote:

Originally Posted by kckaz

I understand "being careful" but paid media represents 85% of all ad spend, so it's gotta be working

85% of all ad spend! But who says any of them are making any money?

Just a thought.

Ape23 · 12-14-2009, 09:19 PM

People do make money from paid traffic. I would say that the traffic isn't very targeted at what you're promoting.

kckaz · 12-15-2009, 09:59 AM

Thanks. I tried narrowing the demographic, but traffic dries up immensely. Like you say, maybe this offer is better for Adwords vs. paid media.

Tahiti Joe · 12-15-2009, 10:12 AM

Quote:

Originally Posted by Ape23

People do make money from paid traffic. I would say that the traffic isn't very targeted at what you're promoting.

I would agree! You must always make sure you have the proper demographic or you will never convert anything!

It's so easy to get the demographic you seek once you know how and where to find them.

Robyn8243 · 12-15-2009, 12:57 PM

Quote:

Originally Posted by kckaz

Ad Buyer comes well referred from a seven figure earner, so I ASSUMED it was a good source.

Just because something is recommended by a 7 figure earner, I would not assume it is a good source.

I have not heard much about AdBuyer, but generally speaking you will get your best results when you match the traffic with the offer.

Are you choosing the specific websites where your ads are shown, or does AdBuyer display your ads randomly according to demographics?

Also, do you know where on the page your ads are displayed?

These are important considerations.

Robyn

kckaz · 12-21-2009, 10:10 AM

Hi Robyn...

Ad Buyer has a "proprietary" audience finder technology where they match offers to traffic based on past data from similar offers in their database.

Ads can be displayed using any size of banner you provide. I chose 728x90, 300x250 and 160x600.

BethanyTbloosky · 12-21-2009, 12:03 PM

I would suggest a few different things to try.

The banner ad may be misleading the consumer and attracting the wrong people; ones that are interested in what the banner says, yet uninterested in buying or "converting" into whatever constitutes a conversion for the advertiser. You could ask Neverblue for more clear, concise, and compelling banners.
A user is more likely to convert if there's a intermediate landing page. How's the current landing page? Is there a clear call to action; When a visitor clicks-through, do they know what you're asking of them or is it so unclear that they bounce out because they're confused and mad because they clicked a banner and landed on a crappy one-page advertisement? Make sure the landing page includes a bold form to fill out with a clear "submit" button to ensure your users are aware of what to do on that landing page.

If you've only tested for 200 clicks, I would try these tips first before dumping anyone. A few minor changes could be the entire difference between success and failure

Quote:

Originally Posted by kckaz

Any ideas on determining whether to dump the offer or the traffic source?

I tested an offer from Neverblue that supposedly converts well and I used a traffic source (Ad Buyer) that's supposed to have decent traffic.

200 clicks and no conversions.

Who do I dump? The offer or the traffic source.

For testing, I'm direct linking from a banner. Maybe I should throw up a landing page and get some data on the traffic.

kckaz · 12-22-2009, 09:47 AM

Thanks Bethany. Right now I'm direct linking, but will add a landing page.

BethanyTbloosky · 12-22-2009, 06:52 PM

Awsome

Let me know if you start getting leads! Good Luck

Quote:

Originally Posted by kckaz

Thanks Bethany. Right now I'm direct linking, but will add a landing page.

kuterdan · 12-25-2009, 07:38 AM

It's hard to say which to dump, are you getting good quality traffic or are you just getting a lot of traffic. Usually if you're getting a lot of traffic and no conversions then you're probably not getting good targeted traffic.

The other part is the offer, the offer can be good but the landing page may be lacking. If you believe that your traffic is good then you might want to evaluate the landing page and tweak it and maybe create a couple of your own and do some split testing.

12-12-2009, 06:38 PM	#1
kckaz HyperActive Warrior Join Date: Feb 2009 Location: Phoenix, AZ Posts: 122 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Traffic or the Offer - Which one is the culprit? Any ideas on determining whether to dump the offer or the traffic source? I tested an offer from Neverblue that supposedly converts well and I used a traffic source (Ad Buyer) that's supposed to have decent traffic. 200 clicks and no conversions. Who do I dump? The offer or the traffic source. For testing, I'm direct linking from a banner. Maybe I should throw up a landing page and get some data on the traffic.
	Follow me on Twitter: twitter.com/KennyKurtz and I'll follow you back.

12-12-2009, 06:44 PM	#2
MR.MOE BUFF WARRIOR War Room Member Join Date: Jun 2009 Location: In my house Posts: 281 Thanks: 34 Thanked 25 Times in 20 Posts	Re: Traffic or the Offer - Which one is the culprit? Well first does the offer match the traffic? Also how reputable is the traffic source? If the source is great and you got some conversions before then change up the offer. I think you need to answer some questions before we can give you an accurate answer. Moe
	The Hidden Goldmine!!!!

12-13-2009, 06:46 AM	#4
galex Warrior Member Join Date: Nov 2009 Location: Indonesia Posts: 9 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Traffic or the Offer - Which one is the culprit? Yes, agree. You must know how reputable is the traffic source. Because you are just direct linking the offer, It is better to setup redirect (simple PHP redirect) and log referer URL before redirecting the offer. Then analyse the referal URL to determine wheter the subscribers is match with the offer.

12-13-2009, 06:54 AM	#5
Tahiti Joe Advanced Warrior War Room Member Join Date: Dec 2009 Posts: 231 Thanks: 19 Thanked 11 Times in 10 Posts Contact Info	Re: Traffic or the Offer - Which one is the culprit? It's always the traffic and rarely the offer. Offers will convert when presented to the proper audience. That's the trick in all of advertising...presenting your offer to the RIGHT audience. If you pay attention to the way the big boys do it you will see that they target demographics. You must find where YOUR audience is and present them with your offer. If I knew more about your operation perhaps I could help you find them.

12-13-2009, 09:35 PM	#6
kckaz HyperActive Warrior Join Date: Feb 2009 Location: Phoenix, AZ Posts: 122 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: Traffic or the Offer - Which one is the culprit? Well the traffic source is Ad Buyer - they're an ad network, so impressions come from numerous banner placements on many sites, much like the Google content network. But do you mean the actual placement report so I can see what sites the banners are being placed on? Ad Buyer comes well referred from a seven figure earner, so I ASSUMED it was a good source. As for the offer, I did a cellulite offer and changed demographics to target women 24-65 in US in categories of health/beauty, family.
	Follow me on Twitter: twitter.com/KennyKurtz and I'll follow you back.

12-14-2009, 01:04 PM	#8
kckaz HyperActive Warrior Join Date: Feb 2009 Location: Phoenix, AZ Posts: 122 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: Traffic or the Offer - Which one is the culprit? I understand "being careful" but paid media represents 85% of all ad spend, so it's gotta be working
	Follow me on Twitter: twitter.com/KennyKurtz and I'll follow you back.

12-14-2009, 05:01 PM	#9
Andy1750 HyperActive Warrior War Room Member Join Date: May 2008 Location: , , . Posts: 299 Thanks: 28 Thanked 31 Times in 26 Posts	Re: Traffic or the Offer - Which one is the culprit? Often find that these types of offer convert very poorly for a direct linking campaign as the assumption is that the presell is the responsibility of the affiliate. The EPC reported in Neverblue could well be derived from more highly targeted traffic from visitors that have already passed through a lander. Suggest that you try several completely different landers and see whether that makes a difference. Would also say that your demographic looks pretty broad so you're going to be getting some pretty poorly targeted traffic that are just curious and have no intention of buying. 1-2% conversion is normal for targeted traffic so don't think you should be surprised that you have received no conversions from the demographic that you are targetting. I haven't used Adbuyer but is there any way that you can narrow the demographic further? Alternatively try some different products that have broader appeal - must admit that this isn't the first product I would choose for a really broad demographic such as this. Cheers, Andy
	Not trying to sell you anything :-)

12-14-2009, 09:19 PM	#11
Ape23 Active Warrior War Room Member Join Date: Nov 2009 Posts: 47 Thanks: 1 Thanked 7 Times in 5 Posts	Re: Traffic or the Offer - Which one is the culprit? People do make money from paid traffic. I would say that the traffic isn't very targeted at what you're promoting.

12-15-2009, 09:59 AM	#12
kckaz HyperActive Warrior Join Date: Feb 2009 Location: Phoenix, AZ Posts: 122 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: Traffic or the Offer - Which one is the culprit? Thanks. I tried narrowing the demographic, but traffic dries up immensely. Like you say, maybe this offer is better for Adwords vs. paid media.
	Follow me on Twitter: twitter.com/KennyKurtz and I'll follow you back.

12-21-2009, 10:10 AM	#15
kckaz HyperActive Warrior Join Date: Feb 2009 Location: Phoenix, AZ Posts: 122 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: Traffic or the Offer - Which one is the culprit? Hi Robyn... Ad Buyer has a "proprietary" audience finder technology where they match offers to traffic based on past data from similar offers in their database. Ads can be displayed using any size of banner you provide. I chose 728x90, 300x250 and 160x600.
	Follow me on Twitter: twitter.com/KennyKurtz and I'll follow you back.

12-22-2009, 09:47 AM	#17
kckaz HyperActive Warrior Join Date: Feb 2009 Location: Phoenix, AZ Posts: 122 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: Traffic or the Offer - Which one is the culprit? Thanks Bethany. Right now I'm direct linking, but will add a landing page.
	Follow me on Twitter: twitter.com/KennyKurtz and I'll follow you back.

12-25-2009, 07:38 AM	#19
kuterdan Extreme Traffic Explosion Join Date: Dec 2007 Location: Chicago,IL , USA. Posts: 58 Thanks: 7 Thanked 14 Times in 10 Posts Social Networking	Re: Traffic or the Offer - Which one is the culprit? It's hard to say which to dump, are you getting good quality traffic or are you just getting a lot of traffic. Usually if you're getting a lot of traffic and no conversions then you're probably not getting good targeted traffic. The other part is the offer, the offer can be good but the landing page may be lacking. If you believe that your traffic is good then you might want to evaluate the landing page and tweak it and maybe create a couple of your own and do some split testing.
	Increase Traffic to Your Site Instantly - Free Viral Traffic System Gets You Visitors