First Campaign

BG48 · 01-07-2010, 08:23 AM

Is a $30 loan PPC to high to start with for a first campaign?
Should I be starting lower?

Thanks

findm · 01-07-2010, 11:44 AM

Are you asking if $30 per click is too high or if $30 budget is too high?

Amir Khan · 01-07-2010, 12:36 PM

Depends on your payout of offers

bravo75 · 01-07-2010, 12:39 PM

Not sure what you mean

Quote:

Originally Posted by BG48

Is a $30 loan PPC to high to start with for a first campaign?
Should I be starting lower?

Thanks

BG48 · 01-07-2010, 02:01 PM

Quote:

Originally Posted by bravo75

Not sure what you mean

It's what the company is paying per lead generated for them. The average CPC for advertising thought adwords is $4.50 to $6.50. I was wondering if I should start with something smaller? This a short term loan offer - is it going to cost to much to get the traffic going for a loan offer?

KevinWaldo · 01-07-2010, 02:09 PM

I think I understand you. If you're paying $4.50 to $6.50 per click from Google Adwords and trying to convert to a $30 offer for loans, you'll need one of every five or six people to convert, which is probably much too high a bar.

I found that it took about 6-12 months of buying Adwords and selling CPA offers to get the hang of what works - and it was a blessing that I was only spending $0.10-$0.50 per click from Microsoft and Google. I made less money than I might have, but when I screwed up my errors were all in the $100 or less range.

My issue now is that I'm not sure if ANY of the affiliate offers are OK with Google.

BG48 · 01-07-2010, 02:22 PM

Quote:

Originally Posted by KevinWaldo

I think I understand you. If you're paying $4.50 to $6.50 per click from Google Adwords and trying to convert to a $30 offer for loans, you'll need one of every five or six people to convert, which is probably much too high a bar.

I found that it took about 6-12 months of buying Adwords and selling CPA offers to get the hang of what works - and it was a blessing that I was only spending $0.10-$0.50 per click from Microsoft and Google. I made less money than I might have, but when I screwed up my errors were all in the $100 or less range.

My issue now is that I'm not sure if ANY of the affiliate offers are OK with Google.

So start maybe at no higher than a $10 offer?

BG48 · 01-08-2010, 07:10 AM

I wasn't sure since the payout of $30 is higher that it would take more investment to get the program going.

tryinhere · 01-08-2010, 07:24 AM

Quote:

Originally Posted by BG48

So start maybe at no higher than a $10 offer?

you would start with a .30c offer at most, pop over to the wso section and see if there are any info available or read the forums using search, paying $10 for a bid at $30 return is dangerous.

at least divide by 50 - 100 before you start unless that has a super high conversion rate.

Also keep in mind what people bid and and what they pay is 2 different things.

BG48 · 01-08-2010, 07:43 AM

Quote:

Originally Posted by tryinhere

you would start with a .30c offer at most, pop over to the wso section and see if there are any info available or read the forums using search, paying $10 for a bid at $30 return is dangerous.

at least divide by 50 - 100 before you start unless that has a super high conversion rate.

Also keep in mind what people bid and and what they pay is 2 different things.

Will the ads get placed through adwords if I bid .30c when adwords shows the CPC at $4.50 to $6.00? for that keyword?

KevinWaldo · 01-08-2010, 08:42 AM

No way to know without trying, bud.

Just start your account, put in a deposit, and start bidding.

Your actual cost per click is pretty much ALWAYS lower than your bid, as others have stated.

Your cost per click goes down as the network (Google, MS, Y, etc.) get a feeling for CTR and appropriateness/quality score.

Just put in a number - and for G-d's sake a cap per day - and let it roll. Repeat and revise.

tryinhere · 01-08-2010, 08:46 AM

Quote:

Originally Posted by BG48

Will the ads get placed through adwords if I bid .30c when adwords shows the CPC at $4.50 to $6.00? for that keyword?

i would say they probably would not run at that price, but in all honesty there would be no way i would be touching that product, if you have to gamble on a 30$ product a 6$ click thats a 1/5 shot at getting a sale out of the blocks, it would be a bad decision.

go to clickbank or find another product to promote that is way out of beginners club for sure.

Wayne Davis · 01-08-2010, 09:33 AM

If you are just getting started on your first campaign, I would avoid loans, insurance, debt relief, or any other long form offers until you get some practice and experience. These offers tend to be very competitive and very expensive, especially with PPC.

01-07-2010, 08:23 AM	#1
BG48 HyperActive Warrior War Room Member Join Date: May 2009 Posts: 140 Thanks: 17 Thanked 4 Times in 4 Posts	First Campaign - $30 PPC to High Is a $30 loan PPC to high to start with for a first campaign? Should I be starting lower? Thanks

01-07-2010, 11:44 AM	#2
findm Warrior Member Join Date: Jan 2010 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: First Campaign - $30 PPC to High Are you asking if $30 per click is too high or if $30 budget is too high?

01-07-2010, 12:36 PM	#3
Amir Khan Active Warrior War Room Member Join Date: Dec 2009 Posts: 65 Thanks: 0 Thanked 2 Times in 2 Posts	Re: First Campaign - $30 PPC to High Depends on your payout of offers
	I could put a link here in the hope of gaining a click in exchange for revealing my niche?

01-07-2010, 02:09 PM	#6
KevinWaldo Active Warrior Join Date: Sep 2009 Posts: 37 Thanks: 6 Thanked 2 Times in 2 Posts	Re: First Campaign - $30 PPC to High I think I understand you. If you're paying $4.50 to $6.50 per click from Google Adwords and trying to convert to a $30 offer for loans, you'll need one of every five or six people to convert, which is probably much too high a bar. I found that it took about 6-12 months of buying Adwords and selling CPA offers to get the hang of what works - and it was a blessing that I was only spending $0.10-$0.50 per click from Microsoft and Google. I made less money than I might have, but when I screwed up my errors were all in the $100 or less range. My issue now is that I'm not sure if ANY of the affiliate offers are OK with Google.

01-08-2010, 07:10 AM	#8
BG48 HyperActive Warrior War Room Member Join Date: May 2009 Posts: 140 Thanks: 17 Thanked 4 Times in 4 Posts	Re: First Campaign - $30 PPC to High I wasn't sure since the payout of $30 is higher that it would take more investment to get the program going.

01-08-2010, 08:42 AM	#11
KevinWaldo Active Warrior Join Date: Sep 2009 Posts: 37 Thanks: 6 Thanked 2 Times in 2 Posts	Re: First Campaign - $30 PPC to High No way to know without trying, bud. Just start your account, put in a deposit, and start bidding. Your actual cost per click is pretty much ALWAYS lower than your bid, as others have stated. Your cost per click goes down as the network (Google, MS, Y, etc.) get a feeling for CTR and appropriateness/quality score. Just put in a number - and for G-d's sake a cap per day - and let it roll. Repeat and revise.

01-08-2010, 09:33 AM	#13
Wayne Davis Active Warrior Join Date: Nov 2008 Posts: 83 Thanks: 1 Thanked 26 Times in 22 Posts Social Networking	Re: First Campaign - $30 PPC to High If you are just getting started on your first campaign, I would avoid loans, insurance, debt relief, or any other long form offers until you get some practice and experience. These offers tend to be very competitive and very expensive, especially with PPC.