What is considered a good CTR rate with adspace buys?

bravo75 · 01-18-2010, 06:52 AM

Can anyone give me a good indicator what kind of CTR I should be expecting with buying adspace?

adamjthompson · 01-18-2010, 01:05 PM

That's a pretty big question to answer.

It depends on many factors such as:
Vertical
Ad format
Ad copy
Ad location
Website quality
Number of other ads
Website traffic

For example, social websites and online games often get very low clickthroughs (the users are busy and aren't very interested in ads).

As a very, very general guideline, I would expect well under 1% CTR in most cases. I might start with a guesstimate of 0.10 to 0.25%.

Hope this helps a little.

Andy1750 · 01-18-2010, 02:44 PM

SUCH a broad question to answer but with some optimisation I can normally get up to 0.5% -ish even with pretty non-targetted traffic.

Just got to be really creative with the banner and try loads of designs to see what works.

Andy

01-18-2010, 06:52 AM	#1
bravo75 Advanced Warrior Join Date: Jul 2009 Location: From Liverpool, UK Living on the Costa Blanca & Amsterdam, NL Posts: 992 Thanks: 333 Thanked 379 Times in 257 Posts	What is considered a good CTR rate with adspace buys? Can anyone give me a good indicator what kind of CTR I should be expecting with buying adspace?
	“no one talks more passionately about his rights than he who in the depths of his soul doubts whether he has any” ― Friedrich Nietzsche

01-18-2010, 01:05 PM	#2
adamjthompson Active Warrior Join Date: Jan 2010 Location: Chatham, IL Posts: 51 Thanks: 0 Thanked 3 Times in 3 Posts	Re: What is considered a good CTR rate with adspace buys? That's a pretty big question to answer. It depends on many factors such as: Vertical Ad format Ad copy Ad location Website quality Number of other ads Website traffic For example, social websites and online games often get very low clickthroughs (the users are busy and aren't very interested in ads). As a very, very general guideline, I would expect well under 1% CTR in most cases. I might start with a guesstimate of 0.10 to 0.25%. Hope this helps a little.

01-18-2010, 02:44 PM	#3
Andy1750 HyperActive Warrior War Room Member Join Date: May 2008 Location: , , . Posts: 299 Thanks: 28 Thanked 31 Times in 26 Posts	Re: What is considered a good CTR rate with adspace buys? SUCH a broad question to answer but with some optimisation I can normally get up to 0.5% -ish even with pretty non-targetted traffic. Just got to be really creative with the banner and try loads of designs to see what works. Andy
	Not trying to sell you anything :-)