horrible ppc CTR%

hinduhead · 02-27-2010, 08:38 PM

i just wanted to post and see if this average?

its on a ppc content network, i wrote my ads very selective so i dont get waste traffic

36,666 impressions - 13 clicks = 0.04 CTR%

thoughts?

Realwombat · 02-27-2010, 08:49 PM

Looks a bit on the low side... I usually get anything from 0.8% - 3% CTR on Yahoo. I know Perry Marshall recommends that when starting out, you'll have to try to get your CTR to about 1% consistently. I think on Google it has something to do with your quality score, too (but I don't know since I don't use adwords). I would suggest that you run 2 (or more) completely different ads to find which one converts better. Then discard to worse one, and add a new ad that is a variation of the better performing of the two original adds... Rinse and repeat until you have fine tuned the ad to perform as well as possible.. M

hinduhead · 02-28-2010, 12:32 PM

im rotating up to 6 ads all the time, but dont have enought data to determine which i should tweak

Flaura78 · 02-28-2010, 02:59 PM

Quote:

Originally Posted by gotdmw

im rotating up to 6 ads all the time, but dont have enought data to determine which i should tweak

That's the problem with delayed stats, and I don't like PPC for that. By the time you know that your ad sucks or which keywords get clicks your stats are so miserable that think about giving up.

ben565 · 02-28-2010, 04:09 PM

Quote:

Originally Posted by Realwombat

Looks a bit on the low side... I usually get anything from 0.8% - 3% CTR on Yahoo. I know Perry Marshall recommends that when starting out, you'll have to try to get your CTR to about 1% consistently. I think on Google it has something to do with your quality score, too (but I don't know since I don't use adwords). I would suggest that you run 2 (or more) completely different ads to find which one converts better. Then discard to worse one, and add a new ad that is a variation of the better performing of the two original adds... Rinse and repeat until you have fine tuned the ad to perform as well as possible.. M

you get up to 3% ctr on the content network?,

Kenster · 02-28-2010, 05:18 PM

How relevant is your offer? Ads may be written well but possibly the offer doesnt fit with the selected keywords

02-27-2010, 08:38 PM	#1
hinduhead HyperActive Warrior Join Date: Sep 2009 Location: everywhere Posts: 424 Thanks: 113 Thanked 7 Times in 7 Posts	horrible ppc CTR% i just wanted to post and see if this average? its on a ppc content network, i wrote my ads very selective so i dont get waste traffic 36,666 impressions - 13 clicks = 0.04 CTR% thoughts?

02-27-2010, 08:49 PM	#2
Realwombat Warrior Member War Room Member Join Date: Nov 2009 Posts: 4 Thanks: 0 Thanked 2 Times in 1 Post	Re: horrible ppc CTR% Looks a bit on the low side... I usually get anything from 0.8% - 3% CTR on Yahoo. I know Perry Marshall recommends that when starting out, you'll have to try to get your CTR to about 1% consistently. I think on Google it has something to do with your quality score, too (but I don't know since I don't use adwords). I would suggest that you run 2 (or more) completely different ads to find which one converts better. Then discard to worse one, and add a new ad that is a variation of the better performing of the two original adds... Rinse and repeat until you have fine tuned the ad to perform as well as possible.. M
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02-28-2010, 12:32 PM	#3
hinduhead HyperActive Warrior Join Date: Sep 2009 Location: everywhere Posts: 424 Thanks: 113 Thanked 7 Times in 7 Posts	Re: horrible ppc CTR% im rotating up to 6 ads all the time, but dont have enought data to determine which i should tweak

02-28-2010, 05:18 PM	#6
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: horrible ppc CTR% How relevant is your offer? Ads may be written well but possibly the offer doesnt fit with the selected keywords
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