MarketingSPY

We are trying our best to find the answer to this question.

You can purchase as much targeted traffic as you want to be sent to you website.

If this is so - then why do people bust their hump writing articles, breaking their back doing back links and wasting money on Adwords?

If you have any knowledge and have used CPM - then please post your comments. We would love to hear what you have to say.

The most OUTRAGEOUS secrets of the Gurus ever created. Pick up a FREE copy of my FREE 64 page report today. "The Ugly IM Truth". It's Shocking, but True! Grab it now!

KenThompson

I cannot answer your question. But if I had to take a guess, I'd say
some people do not trust the companies who do this. Sending traffic
"verified" with a report, or looking at one's web logs... ?

I think people are concerned about getting scammed. Perhaps you're
aware of the issues/concerns people have about this area of traffic
generation?

If you can say something to alleviate that concern...

The floor is your's...

Ernie Lonardo

Well Im as "netucated" as anyone can get and I dont even know what CPM is exactly. so if you can make a WSO or make a step by step thread in the war room you could make a name for yourself!

"I'm bi-winning....I win here and I win there"

Marakatapolis

I'm not experienced with it either.

jazbo

CPM - cost per impression - used by many banner advertisers, you pay for x thousand impressions (views) of your advert rather than CPC where you pay per click.

Slaughter

I agree with jazbo.

You may spend thousands of dollars for a million impressions. But you may not get even a single click. Whereas in PPC, your investment is secure.

Karan

JayXtreme

CPM = Cost Per Mile

Which is equal to a thousand impressions... much more standard in the media buying arena, not something that school kids in their basement can shoot for when they have a limited budget...

I'm still using hundreds and thousands of pounds in PPC for profit...

But why?.. if I can go the CPM route?... because each is massively profitable in it's own way and has it's own benefits.

CPM is another source, not the only one.

Peace

Jay

Bare Murkage.........

NMP

The reason is cause people who make money on CPM
use places like mturk and etology. I seen mturk have
jobs for clickthrough to ezinearticles for 0.01.

Meaning if you pay 100 USD you get 10,000 views etc.
Therefore CPM kinda sucks if their is an advertiser who
can make money from it. (And normally there is)

Look at adbrite. They let you make money on CPM.
Pay sucks, but if you get paid 0.01 and add 3 banners
and pay 0.01 on mturk... you make 2 cent per view
and the web page owner who pays, get screwed.

Maybe I gave some bad ideas here.. but that is why
CPM is nothing to call home about.

http://10kchallenge.org

MarketingSPY

Never mind - I just learned CPM is all a SCAM. Thanks to the Warrior who sent me a private email. (CPM = cost per thousand) Traffic sellers and resellers scam millions of dollars from unsuspecting marketers. Do not buy traffic is the bottom line.

The most OUTRAGEOUS secrets of the Gurus ever created. Pick up a FREE copy of my FREE 64 page report today. "The Ugly IM Truth". It's Shocking, but True! Grab it now!

OnlineProfitDevil

CPM is not all a scam, but a lot of 'bulk traffic' CPM is, indeed, junk.

See my dirty tricks at Online Profit Devil

RobertRinger

CPM is not a scam - you just need to research your companies carefully. Start by testing your ad with PPC until you find something that works because once you jump into media buys you're into a whole other spending level.

Robert Ringer / A Voice of Sanity / RR Facebook Page

SteveF944

I am running a small test CPM campaign right now through adbrite. It was not my choice niche for this type advertising but I was just testing the waters while waiting to get approved from another company that should do better. I got approved from the new company but their TOS are very strict and although its clear that I can put their ads on my approved website I don't know if I can purchase adspace on other websites. The TOS says no search engines which I take to mean no PPC on google.

TecSupport

Good question, but your talking about SEO and adwords 2 things not alike at all...

Andy1750

Hello,

OMG! CPM is definitely not a scam. The SIGNIFICANT MAJORITY of traffic purchased on the internet is available as CPM. Problem is that it's also the territory of branders which means it can too expensive for affiliates when purchased from a lot of sources. And, if you buy from the big ad networks it can cost you tens of thousands of dollars to optimise a campaign and carve out hundreds of sites from their inventory that aren't converting.

CPM is however an amazing source of traffic for affiliates if you know what you're doing and you have money to burn. If you get your click through rate high enough it can also be significantly cheaper than PPC from some sources (e.g. Facebook).

To conclude the world if CPM is profitable if you know exactly what you're doing. If you don't prepare to lose money at first as it can be a tough nut to crack.

Andy

Not trying to sell you anything :-)

Flaura78

You must be right... You have to learn everything. What if all the people who spent over $100 in the beginning on PPC wold call scam? You have to master your traffic sources, if you are not an expert yet, you are bound to lose money, so do your homework and research!

Underground CPA Guy Snatches The CPA Formula And Makes Hundreds Of Dollars A Month On Complete Autopilot!
Advanced SEO training
Zero to $7000 in 30 days - free video

FredFarnes

There is a lot of misinformation in this thread. Don't accept everything posted on a forum as the truth.

Here are some basics about CPM advertising.

CPM itself is not a scam. If you want to advertise on any large site (other than PPC), you will be paying CPM. Some of the CPM sources (sellers of advertising) can sell you bogus traffic (robots etc). You have to research your traffic source, to avoid being scammed.

For smaller advertisers, look at Traffic Vance, Media-Traffic, and Adon. These are reputable ad networks for CPM advertising, there are others too.

To answer the original poster's question, why people even bother to try other methods... Most newbies have more time than money. So they spend time writing articles, rather than buying advertising space for CPM traffic.

So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

searchnology

Well the below is misinformation as well. TrafficVance, MediaTraffic and Adon are NOT CPM but rather CPV(cost-per-view). The difference is that CPM ads are shown on other people's sites and CPV are pop-ups or pop-unders served for your own site when someone is visiting a 3rd party site. The similarity is that you still pay for each impression or pop-up.

In general, both CPM and CPV are low quality traffic sources but they do work for some niches....definitely not all.

CPM/CPV puts the most risk on YOU as the advertiser. PPC is the middle ground, followed by CPA (cost-per-action) which has two flavors. Cost-per-lead or Cost-per-sale. Whereas paying only after a sale is made is the least risky for advertisers.

I hope that helps.

WSO #1: KEYWORDS RULE THE WEB - AMAZING TOOL! Instantly Uncovers 1000s of REAL BUYER KEYWORDS with 1 Click!

FredJones

One prefers to guarantee clicks when they pay rather than depending upon the site builders' sanity of showing ads well-placed enough and hoping to get a click.

1. Invest $1. Cut you backlinking by 50%+. Click here. Seduce Google.
2. Find tons of high-commission easy in less than a minute here.
3. War Room release on off-page SEO: Gege Robohop -"Incredible", say Warriors

FredFarnes

According to MediaTraffic.com;
Contextual pop advertising is on a CPV price model. CPV is a cost per view or per impression. CPM is a cost per 1000 impressions. They are similar - $0.015CPV is $15CPM.

According to Adonnetwork.com;
Minimum Bid Price Keyword-Targeted: $.005 ($5.00 CPM) Run of Network: $.0035 ($3.50 CPM).



According to me;
CPM is a pricing model, it has nothing to do with whether your advert is a pop-up or is displayed as a banner on someone's website.

When you buy advertising at MediaTraffic, Adon, Traffic Vance, your cost is as low as $0.005 per view ($5.00 CPM), or I've seen as high as $.67 per view ($670.00 CPM).

Regardless of what you read on a forum, always do your own research.

This thread itself proves that many confused people enjoy writing as though they know what they are writing about.

So, you want to sell me another way to easily make "X" dollars in "X" days? ROFL too funny! IM success requires hard work and lots of time. Most newbies do not survive the steep learning curve. Anyone who says otherwise is probably selling you a fantasy.

agha

ehm.. i think we can have free trafik if you learn seo.
how to optimize your web. and we can drive free traffic...

save car insurance
Free Manual Car Books

GSX Enterprises

Honestly I've found CPM to be better off for branding than for conversions. It also depends on traffic sources. If your traffic is being paid to "browse" they are going to browse very fast. Buying traffic won't take you too far if no one is on your site long enough to even see what your offering.

CPM on large sites like Digg or Yahoo! on the other hand would be great for branding, but maybe not for conversions. I've worked with some CPM networks before, but only for 1 month after seeing lackluster results with expensive bills.

-Safe Travels

lina75

Just tried CPM....all I can say is wow got many impression but no clicks. Just spend $10 on that traffic only to get 19 clicks and zero conversion. I think If you have spare cash like in the thousands and when you're stable with whatever you're doing, then only consider this route. And I also think that you need to do thorough research and testing, I mean really thorough research and do not depend on the advertising data at the company you're advertising.

Profit-smart

I just had to say something ...


Look guys, CPM is a *powerful* model for driving traffic, and you DONT need a huge budget to do it. However, you cant just throw money at it and expect results. Just like ANY paid traffic medium, you need to do your due diligence first. If you dont know what to expect before you pay for those impressions, your doing something wrong.

I routinely get "clicks" via cpm (When I convert them to a CPC) at a rate that makes Adwords look like the biggest hustle in the world (Were talking 0.01, and on occasion even less). But thats a result of research and refining, not blind luck or dropping money into Adbrite.

I would suspect most "noobies" stick with article writing rather than paid traffic because they arent quite at the point where they can afford to learn through trial and error how to properly run paid campaigns, or perhaps writing articles is simply "Easier" than doing research, placing an investment, and generating a return.

Paid traffic is honestly, more in the realm of people who strive to build a *business* or at least, a *job* out of their marketing efforts. Believe it or not, Alot of people simply like writing articles and making a little extra cash every month.


Anyways, thats my opinion on why more people dont run with CPM (Or PPC, for that matter).

Shazqamar

Hi
Can you name some of the goo CPV/ CPM Websites apart from Adbright

badboy_Nick

Because CPM doesnt guarantee any actual CLICKS or VISTORS ... just EYEBALLS. It's mostly for branding purposes and coporations who have a budget to spend on advertizing, still making use of the classic advertizing models. If you do direct response marketing on a much smaller scale, CPM is much inferior to PPC.

Any questions let me know

Nick

Read my incredible story: www.affiliatechamp.co.uk

ChrisBa

I think there is some confusion for CPM (for per milli), CPM is a way that you are charged for traffic, normally the other is CPC (cost per click)

So what you are referring to may charge you for traffic per 1000 impressions or views (CPM), the actual method is not called CPM

Also depending on where you buy from - the traffic can be low quality and non-converting

CarloD.

Can't believe no one said this......

What do you need to advertise? ....money.

Some people have no extra cash. So why not write articles?

Especially if they are making money..... why spend more on advertising?

Pretty simple really.

Carlo.

AdInventive

I don't agree with it being "mostly for branding purposes".

Buying traffic is extremely effective if you know what you
are doing as a direct response marketer.

Saying that CPM in and of itself does not provide you with
guaranteed visitors is true, but it is your research and your
placements that determines this.

It's far more effective than any PPC campaign because when
all is said and done you walk away at the end of the day
with some issues when running a PPC campaign.

For instance, you aren't going to be able to infinitely scale
out a PPC campaign. You are also wide open for creative
theft which makes your campaigns degrade quicker over
time which in turn means more money/time spent in creative
development.

There are a set amount of ad spaces for the highest performing
keywords on a search engine.

Consider that since you are also paying a fixed cost per CPM
that you are able to walk away with cheaper clicks if you are
able to target and optimize your ad well.

This means where your ads are being placed on a page and in
what context they are being displayed.

It takes a lot more skill and education to be successful with
this type of advertising. It all comes down to how well you
are able to track and analyze the data you are able to come
away with, how well you can test and optimize everything from
your ads to your landing pages, and how well you do your due
diligence with research on multiple different levels.

It's hard work to do correctly. Easy to learn, hard to master
since there are a lot of moving parts involved.

Learning it all will provide you with a genuine understanding of
what marketing is all about and will ultimately go on to make you
a much better marketer.

Not for the faint of heart or broke though.

A quick note for PPC people on re-targeting. There has been a lot
of evidence supporting the claim that a good re-targeting campaign
can lower your costs and increase your conversions when you begin
to re-market to people with display ads that have searched for or
clicked on your keywords.

My thoughts on Lateral Marketing Stategies.

angel1987

CPM cannot guarantee you valid clicks unless you have a high rate set for it. CPC will give you valid clicks and hence real visitors for your website, and you pay for those genuine visitors. So CPC is better than CPM.

Things you should not do in other cities & countries | Whatnottodoin.com

Kenster

PPC has its own advantages and the truth is that both are very very lucrative if you develop the right campaign. For many CPM campaigns you cannot scale infinitely just like you can't with PPC. The farther you scale away from yoru target audience, the less it will convert for any traffic source.


Most beginner marketers want to learn the ropes with free traffic. This makes complete 100% sense. Further, many beginner marketers dont have the money to spend testign with CPM or other traffic sources. We all know you will almost always lose money to start so if you dont have that investment capital buffer it makes perfect sense to stick with cheap and freet traffic.

And plenty of people make plenty of money exclusively from organic and seo traffic.


At the end of the day, there is no best traffic source. Just like the law of competition, if CPM was far better than any traffic source then more people would enter and drive costs up and profits down. For this reason most paid traffic will be relatively the same in terms of overall potential.

Six Figure Alliance Training/Coaching Course...


Kenster's Six Figure Mission Blog | Kenster's Six Figure Alliance | WarriorJV - WSO Launches

Profit-smart

Wrong. Actually You can scale a CPM campaign much easier, and if your doing your due diligence your converting your CTR and CPM into a CPC anyways. It's all the same thing really, your just paying for clicks.

The difference, is that if you stick to PPC platforms your limited to the sites inside a specific network - if you do CPM, the world is your oyster.

I agree with "learning the ropes". I think its important understand the mechanics of marketing before they shoot for paid traffic; but everyone acts as if you need a massive budget to start testing a campaign - you dont. You just have to be smart with your money; and have a plan.

People neglect math. The pump money into a campaign (ppc, cpv, etc) and they dont have any idea what the most they can pay per click, view, or impression is. Likewise, they dont read the statistics they get from those campaigns and optimize further - thats the BIGGEST reason most people fail with paid traffic.
Yep. Wont disagree there, though I will tell you to google the term "Caffeine Algorithm"

The "Law of Competition" doesnt really apply today. Whats simplest, and most popular, tends to stay most popular. Google makes people jump through flaming hoops to work with them; and they take about 60% of what you pay per click as there own profit - Thats not better, or more competitive, its a hustle.

But they provide a service, and make it easy to run an advertising campaign - so people use them anyways, because more often than not they dont know how to advertise any other way.


(Sorry for the rant, I've spent the last 6 hours recording training videos on media buying; but dont want this to turn into self promotion. - Long story short, I just spend a good hour talking about how network *screw* people half the time. Maybe their justified in taking a cut, but you dont really need them.)

hestas

Test adds with PPC find the best CTR's which >0,1 then turn your campaign into CPM start bidding minimum and keep increasing till get impression

and please do the math... Lets say With PPC you will Pay 0,5 $ and if you have a winner banner You will pay less than 0,01 With CPM

CPM is the best way to drive traffic if you know what you are doing...

If your CPM campaign doesnt work it is not about CPM or any thing else, It is about YOU and Your weak Banner...

Best Regards
S

honestbizpro

You make some solid points. And you are not shy and very generous with your personal experience....I like that.

You mentioned an upcoming video resource you are putting together and based on your other free contributions I think I will have to check it out my friend!

Profit-smart

Ah.. its not going to be free

I will be releasing lots of free material on PPC and CPV though, so everybody has that to look forward to - its all going to be a part of Profit-Smart tools. (Were actually acquiring a video hosting server now.)

Were really out to train our own affiliates; But right now Im spending so much time covering media buying we (really more me... its all my crazy idea, and I do have partners to answer to).. want to justify that (it is costing us money), and do our best to only have people who are going to actually *use* the material. A substantial amount of our resources (people wise) are being diverted into the project, so ... I guess that business.

You went and made me feel bad for even selling it.

There is some free material available on the subject though, (from us) and a very detailed report that will never be very pricey. (were actually talking to some smaller publishers, and having it rewritten, to market torwards small business owners in the future - so its going to be in stores, hopefully, at a reasonable price) - Meaning the one available now will never be overpriced either.

honestbizpro

Hey there! Oh I actually meant as far as the quality and detail of info based on your other contributions.

It's cool we are marketers first and also warriors...sharing expertise paid or not is just part of our ongoing education.

Great thing for us is that we can quickly adapt and act on that education and reap rewards as fast and sometimes even faster than large corporations.

graemewallis

You went straight to the point with explaining what CPM is. Thanks.

jayesser

Puchasing traffic for cpa offers doesnt work (not 4 me anyway) unless you are going to use PPV/contextual traffic which is very targeted. I cant afford contextual traffic

Affiliit

There appears to be lots of confusion to what CPM means.

Just to clarify, CPM is not a traffic source like PPC, PPV, etc. CPM is a way traffic sources charge for visits and or views and or impressions, etc.

Learn Affiliate Marketing - Affiliit - Learn How to Make money with Facebook, POF, CPV/PPV, PPC, SEO, etc!
Try Out Affiliit Now And See How Hundreds are Making Money Online!

jandmich

Profit-smart - waiting to see you're offering. Bottom line for me is I've got a couple hunderd sitting in a PPV network but not touching it till I know what the heck I'm doing. I've gotten bits and pieces of info from some 'gurus' but not sure anybody's telling the whole story. What I have discovered though is that PPC does work but testing is an absolute MUST or you're money will almost literally grow wings!

Affiliit

PPV like PPC takes time, testing and a proven technique, use the basics on how you got your PPC down and it will help with your PPV

Learn Affiliate Marketing - Affiliit - Learn How to Make money with Facebook, POF, CPV/PPV, PPC, SEO, etc!
Try Out Affiliit Now And See How Hundreds are Making Money Online!

BayAreaSteve

Good to see you here Robert, your 1st book ( original copy ) is still on my
bookshelf, a little mildewed because it spent some time in storage, but still
non the worse for the wear and a still good read.

Mike Morgan.

As you said media buys on CPM basis is very profitable . But , in order to exploit it , you need to use the right site and you should use the right strategy .

If you select the wrong site to buy CPM , you marketing budget will be drained quickly .

Mike

Google Massacre

When you say to expensive what is to expensive (contextual traffic)

Regards

Dexx

Is CPM on a site like FaceBook worth while?

In my experience I find I've almost become "ad blind" to the right side of my screen, so I'm sure there's many ad impressions whisking buy that I never even notice because I'm focused on reading walls / status updates etc.

I'd think (at least with FaceBook) you are better off paying for CPC so at least you KNOW the person SAW your ad at least...not to mention was targeted enough to take action on it...

Thoughts?

~Dexx

JDE

Here is a great definition for CPM from dailyblogtips.com/the-bloggers-glossary

CPM: Acronym for Cost-per-Mille, where mille means 1000 in Latin. CPM, therefore, is the cost per 1000 page impressions, and it represents a form of online advertising where advertisers will pay a fixed price for getting their banners or ads displayed 1000 times on a specific website.

GowebMkt

'M' is the Latin equivalent to the number '1000'

When a movie comes out, the date is usually in latin in the movie credits, for example the year 2000 would be 'MM'

Ty Neal

CPM works well if your on the right network but you want to use it more for branding. if your landing page does not convert then your viewer will click on your ad then leave so you want make sure your page convert as well

Ty Neal

ChadH

This thread is all over the place, lol.

From the advertiser side of things, CPM is, as some have said, cost per 1000 impressions. So if you have a $1 CPM, you pay $1 for every 1000 impressions regardless of getting clicks or not.

Basically, CPM bidding makes you more accountable on how effective your creatives are. If you have a system that allows you to switch from CPC to CPM, work on split testing your creatives like mad, get your CTR up as high as possible, then switch to CPM and in some cases you will be getting much cheaper clicks. CPM makes you a better marketer but you gotta get good at maximizing your CTR.

CPM truly is all about your CTR, but if you have a thorough understanding of regular PPC platforms such as Adwords and their QS, Yahoo, and FB... even those are strongly dependant on CTR. Google has said themselves that 60% of your QS is dependent on your ctr.

Basically at the end of the day if you want cheap traffic, learn to write kick a** ads.

Chad

sqnwk

backlinks and articles tend to say around longer then CPM advertising campaigns

Permanent Homepage Blog Posts| SEO Blog|Discounts and Rebates on Wordpress Themes and Plugins

DC Marketing

Actually CPM is Short for cost per mailing and many use this feature.
There are huge very responsive targeted mailing companies who charge you per how many of there subs you buy.
This is not cheap or garbage traffic.
I believe a very respectable "gur" mentioned that this is really the only type of subscriber trolling that he even relies on any more. I
I personally am setting up a campaign to give er a try.
I'll most definately get this thread alive when I review.


Thanks ,
Doug

Get and stay organized with this handy tool
Visit my Cool Marketing Blog
Squidoo Genius
Facebook Free e-course