How do test profitability?

cdrrck24 · 03-02-2010, 12:19 PM

So I been trying to figure out how I can tell when to pull the plug on a PPC campaign. The obvious answer is when its not making money but what is the threshold?

Example, I was running this offer which cost 65$ and makes 20$ on a sale. I ran it last night and had some ok keywords. The results were that I spent 80$ on advertising and made 3 sales which is 60$. So I lost 20$. Would you guys stop the campaign? Play with the numbers? Its a direct link to the CPA thru my own routing network so I can have real time stats.

Thnx

arsde · 03-02-2010, 12:37 PM

I would continue with it and optimize everything. You aren't that far from profit most campaigns starts unprofitable!

Kenster · 03-02-2010, 03:04 PM

Yeah I would stop it. Let me have it. mwahaha

There's really good potential if that is before any optimization. You may have a winner!

cdrrck24 · 03-02-2010, 03:10 PM

Quote:

Originally Posted by Kenster

Yeah I would stop it. Let me have it. mwahaha

There's really good potential if that is before any optimization. You may have a winner!

Well, its actually your idea. I bought your book and used the idea from your book, cant believe it worked. But seeing those keywords get clicks way before my own keywords is awesome.

pikachu · 03-02-2010, 09:54 PM

That sounds like it could be optimized to be profitable. You may want to consider starting up another campaign for a lower pay out. Offers with a lower payout will require less money in testing. But what most important is whether its making money, not what the payout is. It sounds like you could have a winner with some more testing though

03-02-2010, 12:19 PM	#1
cdrrck24 Warrior Member Join Date: Feb 2010 Posts: 15 Thanks: 0 Thanked 0 Times in 0 Posts	How do test profitability? So I been trying to figure out how I can tell when to pull the plug on a PPC campaign. The obvious answer is when its not making money but what is the threshold? Example, I was running this offer which cost 65$ and makes 20$ on a sale. I ran it last night and had some ok keywords. The results were that I spent 80$ on advertising and made 3 sales which is 60$. So I lost 20$. Would you guys stop the campaign? Play with the numbers? Its a direct link to the CPA thru my own routing network so I can have real time stats. Thnx

03-02-2010, 12:37 PM	#2
arsde Active Warrior War Room Member Join Date: May 2009 Posts: 64 Thanks: 2 Thanked 0 Times in 0 Posts	Re: How do test profitability? I would continue with it and optimize everything. You aren't that far from profit most campaigns starts unprofitable!

03-02-2010, 03:04 PM	#3
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: How do test profitability? Yeah I would stop it. Let me have it. mwahaha There's really good potential if that is before any optimization. You may have a winner!
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03-02-2010, 09:54 PM	#5
pikachu Active Warrior Join Date: Sep 2009 Posts: 98 Thanks: 2 Thanked 11 Times in 10 Posts	Re: How do test profitability? That sounds like it could be optimized to be profitable. You may want to consider starting up another campaign for a lower pay out. Offers with a lower payout will require less money in testing. But what most important is whether its making money, not what the payout is. It sounds like you could have a winner with some more testing though
	AffiliIt - Before joining I knew nothing about Affiliate Marketing. Now it's my Full time Job.