When do you decide to pull the pin on a campaign (organic)

davidac · 03-04-2010, 10:09 PM

Hi all,

When should I decide to pull stop focusing on a campaign?

I have a blog with a LP that is promoting a CPA offer that I am writing at least 1 article a day and sumbitting to atricle sites. doing 3 -4 short videos as well as social bookmarking and submitting RSS feeds.

When do you decide to move on - this campaign is not working?

Thanks !

LP Copywriter · 03-05-2010, 12:49 AM

Are you getting traffic? If you are just waiting for the SE traffic to pick up, give it some time, and it will start pulling more rank with time.

I developed a bunch of sites in a particular niche (unfortunately, not a very profitable one) about a year ago. I got sidetracked, and moved on to other projects, but I just noticed they're ranking really well now for their target keywords.

The great thing about organic traffic is that you don't have to continue to pay for it. You don't have to "pull the pin", but it might be a good idea to put it on the back burner while you wait for it to gain some authority with Google.

davidac · 03-05-2010, 01:21 AM

I am getting some traffic ( about 20 visits a day - organic). Just not sure how long to concentrate on the campaign before I should move onto something else. There can be a lot of time and effort in articles and videos!

ChrisBa · 03-05-2010, 12:36 PM

how long have you been doing it?

davidac · 03-05-2010, 02:10 PM

Three weeks.

I have seen alot of gurus say that 7 out of 10 CPA offers will fail. I have seen advice that says with PPC spend roughly twice what you would get in commission to test the offer and if no conversions move on. But no one has really given any advice on the strategies to adopt in this area with organic traffic.

Now I understand that "pulling the pin" was not the correct phrase with organic traffic as the site just sits there and keep getting traffic. I am curious to know how long to concentrate on the site if it is not converting?

AidenChong · 03-05-2010, 11:59 PM

As you can see in my signature, I was able to make a very healthy ROI after tweaking my campaign. I think the most important thing is to TEST and TRACK everything down to earth.

Are you tracking your campaign closely? I made that kind of healthy ROI using paid method, not really sure how to do that with SEO method.

Maybe you can try to rotate your offers (within the same niche) and let's see what will happen after that?

03-04-2010, 10:09 PM	#1
davidac Ironcladbyte Marketing War Room Member Join Date: Sep 2009 Location: Brisbane, Australia Posts: 78 Thanks: 23 Thanked 12 Times in 7 Posts Social Networking	When do you decide to pull the pin on a campaign (organic) Hi all, When should I decide to pull stop focusing on a campaign? I have a blog with a LP that is promoting a CPA offer that I am writing at least 1 article a day and sumbitting to atricle sites. doing 3 -4 short videos as well as social bookmarking and submitting RSS feeds. When do you decide to move on - this campaign is not working? Thanks !

03-05-2010, 12:49 AM	#2
LP Copywriter Active Warrior Join Date: Mar 2010 Posts: 86 Thanks: 7 Thanked 15 Times in 15 Posts	Re: When do you decide to pull the pin on a campaign (organic) Are you getting traffic? If you are just waiting for the SE traffic to pick up, give it some time, and it will start pulling more rank with time. I developed a bunch of sites in a particular niche (unfortunately, not a very profitable one) about a year ago. I got sidetracked, and moved on to other projects, but I just noticed they're ranking really well now for their target keywords. The great thing about organic traffic is that you don't have to continue to pay for it. You don't have to "pull the pin", but it might be a good idea to put it on the back burner while you wait for it to gain some authority with Google.

03-05-2010, 01:21 AM	#3
davidac Ironcladbyte Marketing War Room Member Join Date: Sep 2009 Location: Brisbane, Australia Posts: 78 Thanks: 23 Thanked 12 Times in 7 Posts Social Networking	Re: When do you decide to pull the pin on a campaign (organic) I am getting some traffic ( about 20 visits a day - organic). Just not sure how long to concentrate on the campaign before I should move onto something else. There can be a lot of time and effort in articles and videos!

03-05-2010, 12:36 PM	#4
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,124 Thanks: 10 Thanked 508 Times in 402 Posts Social Networking	Re: When do you decide to pull the pin on a campaign (organic) how long have you been doing it?
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03-05-2010, 02:10 PM	#5
davidac Ironcladbyte Marketing War Room Member Join Date: Sep 2009 Location: Brisbane, Australia Posts: 78 Thanks: 23 Thanked 12 Times in 7 Posts Social Networking	Re: When do you decide to pull the pin on a campaign (organic) Three weeks. I have seen alot of gurus say that 7 out of 10 CPA offers will fail. I have seen advice that says with PPC spend roughly twice what you would get in commission to test the offer and if no conversions move on. But no one has really given any advice on the strategies to adopt in this area with organic traffic. Now I understand that "pulling the pin" was not the correct phrase with organic traffic as the site just sits there and keep getting traffic. I am curious to know how long to concentrate on the site if it is not converting?

03-05-2010, 11:59 PM	#6
AidenChong JVWSO.com War Room Member Join Date: Sep 2007 Location: Malaysia & Singapore Posts: 985 Thanks: 554 Thanked 371 Times in 190 Posts	Re: When do you decide to pull the pin on a campaign (organic) As you can see in my signature, I was able to make a very healthy ROI after tweaking my campaign. I think the most important thing is to TEST and TRACK everything down to earth. Are you tracking your campaign closely? I made that kind of healthy ROI using paid method, not really sure how to do that with SEO method. Maybe you can try to rotate your offers (within the same niche) and let's see what will happen after that?
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