Kenster

A lot of newbs have no idea what all the acronyms related to CPA and internet marketing mean. Lets try and name as many as we can here.

I will give a few to start out...

CPA - Cost per Action/Acquisition
CPL - Cost per Lead
CPS - Cost per Sale
ROI - Return on Investment
CTR - Click Through Rate
CPM - Cost per 1000 impressions
CPC - Cost Per Click
SEO - Search Engine Optimization
SEP - Search Engine Positioning
CR - Conversion Rate
SERP - Search Engine Results Page


EDIT: A FEW PEOPLE HAVE ASKED ME WHAT THE ACTUAL DEFINITIONS ARE. I WIL GIVE SOME DEFINITIONS OFF THE TOP OF MY HEAD TO HELP YOU GET THE GIST!!!

CPA - Cost per Action/Acquisition

I am assuming most people know what this means. It means you will get paid if somebody clicks on your affiliate link and fulfills a prescribed action. This could be filling in their name nd email address or it can be filling out a questionnaire, or it can be signing up for a free trial. CPA is my favorite acronym haha.

CPL - Cost per Lead

This is sort of the same thing as CPA. Essentially you are getting paid for giving leads to an advertiser. Many people use this term interchangably.

CPS - Cost per Sale

Unlike most CPA offers, cost per sale means you get paid if somebody actually purchases something from your affiliate link (not just completes an action). Normally you will get paid a given commission based on percentage of sale price. So you can earn 10% of the total sale price when somebody purchases after visiting your affiliate link. This is the basis of traditional affiliate marketing.

ROI - Return on Investment

This is one of, if not the, most useful metrics for your business. This is the basis of profit. If you spend $100 on advertising and you earn $110 in commission revenue, that means your return on investment was 10%. If you are using free methods of CPA promotion your ROI will theorectically be infinite percent because you didnt spend anything. (assuming no domain, your time is free, hosting). In general, the higher the return the better.

CTR - Click Through Rate

This is essnetially how "good" your ad is. If 10 people see your ad and 3 actually click on it, then your clickthrough rate will be 3/10 or 30%. Depending on your offer your ctr may be extremely high or very low.

CPM - Cost per 1000 impressions

If you are buying media traffic, a common way to purchase is to by impressions. So you will pay say $1 for 1000 impressions then your cpm is $1.

CPC - Cost Per Click

For paid traffic like ppc, this willbe how much you are paying everytime somebody cilcks on your ad. If you are paying $2 for every time somebody clicks on your ad, then your cpc is $2.

SEO - Search Engine Optimization

This is the concept of making your web page or web site "friendly" to search engines. This is great because it will allow you to rank higher when somebody searches for keywords on your site. The higher you rank, the closer you show up on the results page of a search engine, and the more organic traffic you will get. Organic traffic is free! You also want to optimize your pages if you are doing ppc to achieve a higher qulity score and lower cpc.

SEP - Search Engine Positioning

When somebody searches for a term, the different web sites show up for the search query. This is the 'positioning' of these pages.

CR - Conversion Rate

This is the number of people who fulfill your CPA action compared to the number of people who click on your affilaite link or visit your page. If 10 people visit your page and 2 fulfill your action, then your conversion rate was 2/10 or 20%.

SERP - Search Engine Results Page

Similar to SEP

PPC - Pay Per Click

This is when you pay for advertising on search engines. Every time somebody clicks on your ad that you create, you pay money. There are many ppc engines, the most popular being google, bing, yahoo.

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RogueLover

Thanks! I had a few more that I don't know: What is PPV and PPC and CPV?

FrankBowman

PPV= Pay Per View. What you pay when someone views your ad or LP on a Popup/Under contexual network, like Media Traffic or TrafficVance

LP= Landing Page

PPC= Pay Per Click. What you pay google when someone clicks on your ad

CPV= Cost Per View.........same as PPV as far as I'm concerned.

Peace

Kenster

Just added deifnitions newbies...enjoy

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ukbuddy2

shall we find some humourous ones too

ppv =
cpv =

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Hobo82

Thanks for the informative post Kenster. I know most but not all and sometimes forget what they stand for. This will help to have it all toegther, I will place it on a spread sheet, for future referrals. Thanks again.

Hobo82

kat3322g

Great!! If you are in touch with them frequently, they will remember you.

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Kenster

I remember when I first started I was like WHAT THE HECK, what is with all these darn acronyms haha.


Maybe I will make this into a printable pdf if you guys give me more acronyms to define

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amits43

Wow ... This is really great list for the newbie , I wish when i was a new bie , i got this list .Whenever some new word come , I got confuse,i start to google it and waste lots of time .
I always get confuse between CPA and CPL in past . Hope this would be really nice informations for the newbie , Its really useful informations ....

Kenster

WSO = Warrior Special Offer

In general these are digital products that aren't exclusive to the forum, but they are priced cheaper for warriors. IE, if a product sells for $50, it may be offered to Warriors at a discounted price of $20.

Lots of gems in there. In general most of the info can be found elsewhere but WSOs aggregate information saving time and effort.

Best, Ken

anymore acronyms out there?

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hariklia

Hey there, like your info on acronyms. I need to ask a non acronym question, maybe you can shed some light.
What do you prefer using, website or a landing page? Or should I say, what do you think is better to use?

arifsha

Thanks It's So Useful Post, Great.. Keep Good Posting...

munnacircuit

DLS - downloadable software [at neverblue]...usually means PPV traffic sources [trafficvance, mediatraffic etc]

honestbizpro

Cool Kenster.

These may also be helpful as well...


CPA Offers for Newbies




Free CPA Training!

Kenster

Thanks bro, good stuff

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Toni Maltano

PPI - Pay Per Install

With PPI you promote software that other people can download.
Most of the times the download is free and everytime someone
downloads it from your link you get paid soemthing between 0.20
to 2.40 depending on what software it is.

And believe me, this stuff can be so profitable.

Toni Maltano

Ahh and another one I forgot.

KRBT - Kenster Rockz Big Time

Kenster is a pretty cool guy who hangs out in the CPA section of
a so called warrior forum most of the time and is always there to
help newbies.

bobhenry

wow!!!!!
great work kenster........
Thanks