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Old 03-18-2010, 11:11 AM   #1
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Default April 1st Launch - Local CPL Network

Well after months of brainstorming, researching, doing dozens small test runs, myself and a partner (he has years of offline marketing experience) are going to launch a local based CPL Network where we will be harvesting leads online, and offline but selling them the old fashioned offline way to local businesses (ie. on the phone, walking into client offices, etc).

For me I think this is the perfect fit. It leverages both my and my partner's internet skills, with his marketing and my sales (I'm what you'd call a closer) experience.

For me I like having personal relationships with my customers. I like to be able to talk to them on the phone, go out to lunch and visit their place of business.

I won't stop my regular CPA marketing campaigns that I do, in fact I'll probably rachet them up. I'll also be keeping up the sites I have now, but I don't think I'll be building anymore sites for myself, would rather get paid upfront for the meager SEO skills I have.

I may also look into becoming an advertizer on CPA Networks, although the fact the my business is local will probably be an obstacle to that.

Nothing is written in stone yet, but we're shooting for April 1st, which means we'll probably be up and running May 1st

Well Wish me luck

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Old 03-18-2010, 01:31 PM   #2
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Default Re: April 1st Launch - Local CPL Network

Good Luck. Offline and online business basics are very much the same and if you have done well in one in the past it is very likely you could do well in the other. Sounds like you have a good gameplan together and a good partner so now it is just about doing it. Again, best of luck to ya.

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Old 03-18-2010, 05:16 PM   #3
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Default Re: April 1st Launch - Local CPL Network

We do something somewhat similar. I wish you well, it can be a tad difficult. To be honest with you, i am unclear why you would gather leads first, then sell - i could be missing something however.

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Old 03-18-2010, 05:51 PM   #4
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Default Re: April 1st Launch - Local CPL Network

Quote:
Originally Posted by adsquare View Post
We do something somewhat similar. I wish you well, it can be a tad difficult. To be honest with you, i am unclear why you would gather leads first, then sell - i could be missing something however.

Jared

We already have buyers in certain industries/businesses lined up to purchase them. We just need to finalize the contracts.

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Old 03-18-2010, 05:54 PM   #5
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Default Re: April 1st Launch - Local CPL Network

Plus we are using several business models to sell them, not just, "hey I need 100 Chiropractic Leads, OK here they are".....there are other ways of doing it, as I'm sure you know.

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