How to Write High-Converting PPC Ads

oluwafemi · 03-24-2010, 11:52 AM

Hey guys, I have gathered a lot of hundreds of dollars (?thousands) worth of information on WarriorForum. So I think it`s high time I give back to the community. Below are strategies to increase the CTR of your ads.

1)Tell the customer What to Do
This may sound obvious but you will be surprised how many advertisers do not tell the online users exactly what to do. It is good to say “Get your free x-box”, but it is better to say “Click to get your free x-box”. The keyword is “click”. Using that word alone increases CTR.

Many internet marketers` ads on the search engines get little or no traffic because their ads do not motivate the online visitor to take action NOW! Yes, that`s the word: Now
It`s pertinent for us to tell potential customers when to take action. It`s not just enough for your ad to say: ‘You want to make money? Click to get a free how-to ebook’. An average person loves to procrastinate. So in order to take action now, you have to tell them to take action now (or they will miss out for life).lol

2)The Exact Factor
Which ad is more believable to you between these 2? ‘Earn $2,000/month online’ or ‘Earn $5,235/month online’ . Doesn`t it the second ad sound more believable, especially to skeptics? It gives the viewer the impression that you are being ‘truthful’ with your projections even though it is more in amount than the first one. The rounded figure ‘$2,000’ sounds kind of ‘fictitious’, if you know what I mean.

3)Capitalization
One tactics that smart advertisers use is to capitalize the first letters of the words in the website address. Rather than use www.datingforum.com, use www.DatingForum.com . Using capitalization increases your click-through rate from experience.

4)Hanging Ad
An hanging ad is an ad that has the first line spilling or rolling over into the second line. What this does is that it forces the potential customer to read the entire ad, increasing your chance of him clicking on your link and then going to your landing page.

5)Authoritative Site Hijack
Have you ever seen 2 urls that look alike eg www.car.com and www.www-car.com ? If you don`t look well, you`d actually think they are the same.This is a good ad writing tactic because the 2nd advertiser is cashing in on the authoritative-looking site (ie the first site) of the first advertiser to make his own site look authoritative and thereby increase traffic to his site.

Mike Morgan. · 03-24-2010, 12:00 PM

In order to write High-Converting PPC Ads

It must be relevant to your offers and keywords .

Mike

Mike Morgan. · 03-24-2010, 12:06 PM

In order to write High-Converting PPC Ads

It must be relevant to your offers and keywords .

Mike

Aussie_Al · 03-24-2010, 12:23 PM

Quote:

This may sound obvious but you will be surprised how many advertisers do not tell the online users exactly what to do. It is good to say “Get your free x-box”, but it is better to say “Click to get your free x-box”. The keyword is “click”. Using that word alone increases CTR.

I just tried to edit my ad and Google says any call to action is against their TOS

Aussie_Al · 03-24-2010, 12:25 PM

Quote:

This may sound obvious but you will be surprised how many advertisers do not tell the online users exactly what to do. It is good to say “Get your free x-box”, but it is better to say “Click to get your free x-box”. The keyword is “click”. Using that word alone increases CTR.

I just tried to edit my ad and Google says any call to action is against their TOS

oluwafemi · 03-24-2010, 12:33 PM

Of course Morgan, it must be relevant to your products

I think that goes without saying

Fox30 · 03-24-2010, 01:47 PM

Nice write up. Thanks.

tryinhere · 03-24-2010, 09:30 PM

Quote:

Originally Posted by Aussie_Al

I just tried to edit my ad and Google says any call to action is against their TOS

the term from memory "click here" is not allowed plus a hand full like that, so i am guessing thats what you wrote ? but there are many calls to actions you could use ? " sale ends this week " ? or to those effects but your land page must reflect what you wrote / no crap or the G will bite you ass.

for the rest of the op stuff, i give the guy credit for giving back / the intention and i am sure the advice will get even better as he moves forward.

oluwafemi · 03-28-2010, 03:25 PM

Sorry guys for not replying early. I had connection problems
Anyway,I agree with tryinhere

If Google does not allow specific terms like ‘click here’,
then be creative with your ad and use words that will
make potential customers take action quickly.

Most important thing is to motivate customers to
take action, now while observing Google`s TOS

Thank you guys for your comments. I appreciate it

recom · 03-29-2010, 09:24 AM

yeah, now I find the tactic, thanks for all

bradtraversy · 03-31-2010, 01:01 PM

Thanks for sharing this nice working. According to my view Google has restriction to do so and it forces to work legally.

03-24-2010, 11:52 AM	#1
oluwafemi Active Warrior Join Date: May 2007 Location: , , . Posts: 33 Thanks: 0 Thanked 1 Time in 1 Post	How to Write High-Converting PPC Ads Hey guys, I have gathered a lot of hundreds of dollars (?thousands) worth of information on WarriorForum. So I think it`s high time I give back to the community. Below are strategies to increase the CTR of your ads. 1)Tell the customer What to Do This may sound obvious but you will be surprised how many advertisers do not tell the online users exactly what to do. It is good to say “Get your free x-box”, but it is better to say “Click to get your free x-box”. The keyword is “click”. Using that word alone increases CTR. Many internet marketers` ads on the search engines get little or no traffic because their ads do not motivate the online visitor to take action NOW! Yes, that`s the word: Now It`s pertinent for us to tell potential customers when to take action. It`s not just enough for your ad to say: ‘You want to make money? Click to get a free how-to ebook’. An average person loves to procrastinate. So in order to take action now, you have to tell them to take action now (or they will miss out for life).lol 2)The Exact Factor Which ad is more believable to you between these 2? ‘Earn $2,000/month online’ or ‘Earn $5,235/month online’ . Doesn`t it the second ad sound more believable, especially to skeptics? It gives the viewer the impression that you are being ‘truthful’ with your projections even though it is more in amount than the first one. The rounded figure ‘$2,000’ sounds kind of ‘fictitious’, if you know what I mean. 3)Capitalization One tactics that smart advertisers use is to capitalize the first letters of the words in the website address. Rather than use www.datingforum.com, use www.DatingForum.com . Using capitalization increases your click-through rate from experience. 4)Hanging Ad An hanging ad is an ad that has the first line spilling or rolling over into the second line. What this does is that it forces the potential customer to read the entire ad, increasing your chance of him clicking on your link and then going to your landing page. 5)Authoritative Site Hijack Have you ever seen 2 urls that look alike eg www.car.com and www.www-car.com ? If you don`t look well, you`d actually think they are the same.This is a good ad writing tactic because the 2nd advertiser is cashing in on the authoritative-looking site (ie the first site) of the first advertiser to make his own site look authoritative and thereby increase traffic to his site.

03-24-2010, 12:00 PM	#2
Mike Morgan. Senior Warrior Member War Room Member Join Date: Nov 2008 Posts: 2,782 Blog Entries: 42 Thanks: 613 Thanked 877 Times in 284 Posts	Re: How to Write High-Converting PPC Ads In order to write High-Converting PPC Ads It must be relevant to your offers and keywords . Mike
	CPA Game Changer - Coming Very Soon !

03-24-2010, 12:06 PM	#3
Mike Morgan. Senior Warrior Member War Room Member Join Date: Nov 2008 Posts: 2,782 Blog Entries: 42 Thanks: 613 Thanked 877 Times in 284 Posts	Re: How to Write High-Converting PPC Ads In order to write High-Converting PPC Ads It must be relevant to your offers and keywords . Mike
	CPA Game Changer - Coming Very Soon !

03-24-2010, 12:33 PM	#6
oluwafemi Active Warrior Join Date: May 2007 Location: , , . Posts: 33 Thanks: 0 Thanked 1 Time in 1 Post	Re: How to Write High-Converting PPC Ads Of course Morgan, it must be relevant to your products I think that goes without saying

03-24-2010, 01:47 PM	#7
Fox30 Advanced Warrior War Room Member Join Date: Sep 2008 Location: California Posts: 544 Thanks: 62 Thanked 90 Times in 38 Posts Contact Info	Re: How to Write High-Converting PPC Ads Nice write up. Thanks.
	My Best WSO Ever...HUGELY Successful...Free For Warriors Only: CPA & PPC Tactics 101 (secret software included)

03-28-2010, 03:25 PM	#9
oluwafemi Active Warrior Join Date: May 2007 Location: , , . Posts: 33 Thanks: 0 Thanked 1 Time in 1 Post	Re: How to Write High-Converting PPC Ads Sorry guys for not replying early. I had connection problems Anyway,I agree with tryinhere If Google does not allow specific terms like ‘click here’, then be creative with your ad and use words that will make potential customers take action quickly. Most important thing is to motivate customers to take action, now while observing Google`s TOS Thank you guys for your comments. I appreciate it

03-29-2010, 09:24 AM	#10
recom Warrior Member Join Date: Mar 2010 Location: Indonesia Posts: 18 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How to Write High-Converting PPC Ads yeah, now I find the tactic, thanks for all
	recommended

03-31-2010, 01:01 PM	#11
bradtraversy Active Warrior Join Date: Mar 2010 Posts: 33 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How to Write High-Converting PPC Ads Thanks for sharing this nice working. According to my view Google has restriction to do so and it forces to work legally.
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