mr.forex

Hey there,

So, its been 3 days of scalling up my campaign, and it's been going very well. Just 1 offer for now. However, I have some questions.

OK, im using just a couple keywords, and I have expanding them, and from doing that, my traffic/clicks has increased almost double, and conversions were also double. So ROI is still great.

Now, Before I scale up even more (just increasing my daily spending), is it better to lower or raise my bid prices? Some have a quality score of 8, 9 and 10 out of 10.

If I decrease the bid, I will spend less on my daily budget, but will I still get the same clicks/conversions?

Is there anything else I can do to improve it, before I scale up more. ??

Jeff Scott

There are a couple of things you want to keep in mind. First, when you add new keywords to your adgroup, you're assigned a default quality score. I normally see them in the 7/10 range, a few higher, a few lower. This quality score will change depending on your results with the campaign. There are supposedly over 200 elements that dictate quality score accord to a Google conference I was at (landing page elements, average CTR's, your CTR's, visitor behavior on-site when GAnalytics is installed, etc). Don't be surprised to see your QS scores change a bit since you've just created them.

- If you're getting a decent amount of conversions then you might want to try using the Adwords Conversion Optimizer feature so you can pick your target conversion $.

- Being #1 isn't always the best in a saturated niche. I noticed on some products that if I were number 1, I'd have a higher bounce rate as people click on my ad first, then go back and take a look at the other ads. Conversion rates can change based on ad position.

Just remember to track everything. Since you're doing well with your current campaign(s), you want to scale, but not blindly...have a strategy and track, track, track.

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tryinhere

raising or lowering your bid should affect your position, this will/may alter your ctr, so in many ways this will affect the final outcome.

so it may be best to look at the position of that ad and use that as a factor in your decision making to increase and or reduce your bid. As above by Jeff Scott very top may reduce conversions as tyre kickers come along.

as above decreasing your bid may alter your position this may have some effect causing a lower ctr and although your conversions may stay the same due to less ctr everything will drop.

if in its present setup you are making money have good conversions but are not pumping every dollar it will chew up, then the first step may be to increase your funds by small amounts, walk before you run. but also as above and look at position and rather than go full out changing everything pick your worst performing keyword only and just make a very small adjustment on price on that one keyword to see if you can jiggle it a but better.

keep taking small steps for now and it seems like you should be good.

• - just chillin.

Kenster

Hey this is a very useful thread going.

I would say that yes, tinkering with your bid prices and ad position will certainly have an effect on your bottom line. Most keywords have a sweet spot in terms of bottom line. Sometimes being #1 will get a lot lot more traffic so even if your margins arent as good, the pure volume will put a lot of money in your pocket if the volume makes sense. Sometimes its better to be in position 2 or 3 and yet other times, normally on a lower converting offer or an offer with a lower payout, it makes sense to have much lower positions.

So, don't just focus on metrics like ctr. The most important metric is MITB...money in the bank. I laugh at people sometimes when they brag about CTR or CPC or ad positions and then I ask how much profit are you making and they say $100. My margin can be crap, my CTR can be crap or my CPC can be crap, but if I'm making $200 bucks, then I win. So as the above post says, TRACK TRACK TRACK and find that sweet spot.

Keep optimizing as well.

Glad to see you have a good campaign going, now ramp it up to the moon!


Another Hint: If your conversions are that great, set up a whole different campaign that is very similar to the one you have now. If your in ad position 1 right now, hone in this new similar campaign to ad position 3 or 4. Assuming there isn't any cannibalization

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That is a good progress!!!