Testing!!! How much money is enough?

EdwardDennis · 03-29-2010, 01:05 AM

Hellooo there,

I know many of you guys made GREAT amount of income by promoting cpa offers. The title is pretty explanatory I suppose, how much money should be spend on testing? I did some media buys few weeks ago, my first campaign got 47,405 impression with only 55 clicks (which is 0.12& CTR), but NONE of those clicks converts into leads. Fyi, it's a simple ringtone offers, in which users should submit their phone numbers, and then type the PIN that the advertiser has sent. I spent $43 to get those impressions.

My second campaign, which is an email submit (games related) was relatively better, got 38,333 impression with 79 clicks, but STILL no leads generated.

Do you guys have any idea?

Ooh, and btw my ad network was adbuyer.

Thank you,

Edward

indexphp · 03-29-2010, 03:42 AM

It's not so much "how much money" as it is "how many clicks"

If you only get a couple clicks, you cant say anything with certainty. It all comes down to how much traffic you can throw at an offer to see how it converts, while not spending too much per click

kishorem · 03-29-2010, 06:00 AM

Edward,

I usually test with USD1,000 budget for a start. It still depends on the Budget you have.

Kenster · 03-29-2010, 07:22 AM

Yes everybody will have a different amount they test with. Some are in the single digits, some in the many thousands. It really depends on your personal financial situation and to a degree, your risk tolerance.

If you are using a landing page, remember that you need to optimize.

If you are direct linking, remember to split ads.

badboy_Nick · 03-29-2010, 07:54 AM

Quote:

Originally Posted by EdwardDennis

Hellooo there,

I know many of you guys made GREAT amount of income by promoting cpa offers. The title is pretty explanatory I suppose, how much money should be spend on testing? I did some media buys few weeks ago, my first campaign got 47,405 impression with only 55 clicks (which is 0.12& CTR), but NONE of those clicks converts into leads. Fyi, it's a simple ringtone offers, in which users should submit their phone numbers, and then type the PIN that the advertiser has sent. I spent $43 to get those impressions.

My second campaign, which is an email submit (games related) was relatively better, got 38,333 impression with 79 clicks, but STILL no leads generated.

Do you guys have any idea?

Ooh, and btw my ad network was adbuyer.

Thank you,

Edward

Your offer doesnt relate to the type of traffic you are sending to it.

If you do one of those crappy game signups, you need MUCH more than just a few clicks to analze a source. Try adwords, spend a few hundred bucks and see if you still cant get any leads.

Google still has the highest quality of traffic available.

Nick

ChrisBa · 03-29-2010, 08:16 AM

no matter how good you are a little bit of luck always comes into play as well, this is an impossible question to answer

EdwardDennis · 03-29-2010, 01:30 PM

Hi guys,

thanks for the feedback, really appreciate that. Do you have any "rule of thumb" how many clicks is enough to determine whether or not the offer is profitable?

Edward

Clayton Rice · 03-29-2010, 02:18 PM

Law #1

You'll never have enough money.

indexphp · 04-03-2010, 12:03 AM

Quote:

Originally Posted by EdwardDennis

Hi guys,

thanks for the feedback, really appreciate that. Do you have any "rule of thumb" how many clicks is enough to determine whether or not the offer is profitable?

Edward

AT LEAST 200

03-29-2010, 03:42 AM	#2
indexphp Custom Join Date: Oct 2007 Location: California Posts: 837 Thanks: 3 Thanked 139 Times in 92 Posts	Re: Testing!!! How much money is enough? It's not so much "how much money" as it is "how many clicks" If you only get a couple clicks, you cant say anything with certainty. It all comes down to how much traffic you can throw at an offer to see how it converts, while not spending too much per click

03-29-2010, 06:00 AM	#3
kishorem Always Add REAL Values War Room Member Join Date: Jan 2009 Posts: 104 Thanks: 3 Thanked 7 Times in 4 Posts Social Networking	Re: Testing!!! How much money is enough? Edward, I usually test with USD1,000 budget for a start. It still depends on the Budget you have.
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03-29-2010, 07:22 AM	#4
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: Testing!!! How much money is enough? Yes everybody will have a different amount they test with. Some are in the single digits, some in the many thousands. It really depends on your personal financial situation and to a degree, your risk tolerance. If you are using a landing page, remember that you need to optimize. If you are direct linking, remember to split ads.
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03-29-2010, 08:16 AM	#6
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,124 Thanks: 10 Thanked 508 Times in 402 Posts Social Networking	Re: Testing!!! How much money is enough? no matter how good you are a little bit of luck always comes into play as well, this is an impossible question to answer
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03-29-2010, 01:30 PM	#7
EdwardDennis HyperActive Warrior Join Date: Mar 2010 Posts: 445 Thanks: 19 Thanked 58 Times in 46 Posts	Re: Testing!!! How much money is enough? Hi guys, thanks for the feedback, really appreciate that. Do you have any "rule of thumb" how many clicks is enough to determine whether or not the offer is profitable? Edward

03-29-2010, 01:05 AM	#1
EdwardDennis HyperActive Warrior Join Date: Mar 2010 Posts: 445 Thanks: 19 Thanked 58 Times in 46 Posts	Testing!!! How much money is enough? Hellooo there, I know many of you guys made GREAT amount of income by promoting cpa offers. The title is pretty explanatory I suppose, how much money should be spend on testing? I did some media buys few weeks ago, my first campaign got 47,405 impression with only 55 clicks (which is 0.12& CTR), but NONE of those clicks converts into leads. Fyi, it's a simple ringtone offers, in which users should submit their phone numbers, and then type the PIN that the advertiser has sent. I spent $43 to get those impressions. My second campaign, which is an email submit (games related) was relatively better, got 38,333 impression with 79 clicks, but STILL no leads generated. Do you guys have any idea? Ooh, and btw my ad network was adbuyer. Thank you, Edward

03-29-2010, 02:18 PM	#8
Clayton Rice Researching... Join Date: Jan 2010 Location: Birmingham, AL Posts: 110 Thanks: 1 Thanked 10 Times in 8 Posts	Re: Testing!!! How much money is enough? Law #1 You'll never have enough money.
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