What ROI % should I shoot for?

Anthony K · 03-29-2010, 12:04 PM

Hey fellow warriors, im just starting CPA and Im wondering, whats an acceptable ROI. NOW I understand that this is depends on the person but Im asking from a newbie stand point, will 60 or 70% be okay? Of course I want it higher!

Kenster · 03-29-2010, 12:29 PM

Yes, as I've said before, I think a lot of people stress too much about ROI. ROI is an important metric but not the most important by any means in my opinion.

The best metric is profit.

The internet is massive...wouldnt you rather have a good but not great ROI but a lot of traffic rather than an awesome ROI but not a lot of traffic.

For example, would you rather have an ROI of 10% on $1,000,000 ad spend or would you rather have a 100% ROI on $1,000 ad spend.

Of course you would rather have the 10% ROI scenario because your profit is $100,000 instead of $1,000 in the 100% ROI scenario.

So just keep in mind that the main goal is profit, not ROI

Good luck on your CPA journey

pitocus · 03-29-2010, 12:45 PM

It depends on many things, but mainly on your cashflow.
If you have enough money to throw at campaigns, you can make a blast with something a little higher than what you would get for that same money sitting on a savings account.
If there's profit and you can afford to keep the pace, I'd say go for it.
Anyhow, you wanted a number.
=ROUND(RAND()*RAND()*1000,0)

Affiliatebuddy · 03-29-2010, 03:36 PM

depend on niche.. volume.. competetion and lot of other factors...

not a right question.. i will just say.. it should be positive

AB

badboy_Nick · 03-30-2010, 05:22 AM

Quote:

Originally Posted by Anthony K

Hey fellow warriors, im just starting CPA and Im wondering, whats an acceptable ROI. NOW I understand that this is depends on the person but Im asking from a newbie stand point, will 60 or 70% be okay? Of course I want it higher!

As long as you make 100% ROI you aren't losing money. Anything on top is money well earned.

Hope that helps

Nick

ChrisBa · 03-30-2010, 05:32 AM

I always aim for 100%, but to me 50% up is acceptable. But I can be picky.

Kenster · 03-30-2010, 06:48 AM

Quote:

Originally Posted by badboy_Nick

As long as you make 100% ROI you aren't losing money. Anything on top is money well earned.

Hope that helps

Nick

As long as you have anything above 0% you are actually making money. This is a return on money so any ROI that is positive or greater than 0 means you made money.

Spend $100 and get revenue of $101, then your ROI was 1%. You still made money...not a lot, but still made it.

In my opinion, people tend to set ROI parameters way too high. Maybe I'm a scrapper that likes to earn any little bit I can, but as long as I'm making money I'm happy. Some people kill campaign that aren't making 100% ROI. In my opinion, I will gladly spend $500 a day and make revenue of $700 which is a ROI of 40%.

then again, I still pick every coin I see on sidewalks and floors

03-29-2010, 12:04 PM	#1
Anthony K HyperActive Warrior War Room Member Join Date: Feb 2010 Location: Vancouver, BC, Canada Posts: 203 Thanks: 22 Thanked 5 Times in 4 Posts	What ROI % should I shoot for? Hey fellow warriors, im just starting CPA and Im wondering, whats an acceptable ROI. NOW I understand that this is depends on the person but Im asking from a newbie stand point, will 60 or 70% be okay? Of course I want it higher!

03-29-2010, 12:29 PM	#2
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: What ROI % should I shoot for? Yes, as I've said before, I think a lot of people stress too much about ROI. ROI is an important metric but not the most important by any means in my opinion. The best metric is profit. The internet is massive...wouldnt you rather have a good but not great ROI but a lot of traffic rather than an awesome ROI but not a lot of traffic. For example, would you rather have an ROI of 10% on $1,000,000 ad spend or would you rather have a 100% ROI on $1,000 ad spend. Of course you would rather have the 10% ROI scenario because your profit is $100,000 instead of $1,000 in the 100% ROI scenario. So just keep in mind that the main goal is profit, not ROI Good luck on your CPA journey
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03-29-2010, 12:45 PM	#3
pitocus Ignored Warrior War Room Member Join Date: Feb 2010 Posts: 52 Thanks: 7 Thanked 6 Times in 5 Posts	Re: What ROI % should I shoot for? It depends on many things, but mainly on your cashflow. If you have enough money to throw at campaigns, you can make a blast with something a little higher than what you would get for that same money sitting on a savings account. If there's profit and you can afford to keep the pace, I'd say go for it. Anyhow, you wanted a number. =ROUND(RAND()RAND()1000,0)

03-29-2010, 03:36 PM	#4
Affiliatebuddy HyperActive Warrior War Room Member Join Date: Aug 2009 Posts: 190 Thanks: 4 Thanked 7 Times in 7 Posts	Re: What ROI % should I shoot for? depend on niche.. volume.. competetion and lot of other factors... not a right question.. i will just say.. it should be positive AB
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03-30-2010, 05:32 AM	#6
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 4,124 Thanks: 10 Thanked 508 Times in 402 Posts Social Networking	Re: What ROI % should I shoot for? I always aim for 100%, but to me 50% up is acceptable. But I can be picky.
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