landingpage question in ppv...

lacruz · 03-29-2010, 04:02 PM

hello!

when i wanna set up a landingpage for an cpa offer (promoted via ppv), should the landingpage look like the offer-landingpage or just should get someone`s attention?

thanks!

AdInventive · 03-29-2010, 04:15 PM

You want to accomplish both really.

Consider the thought process of someone viewing the ad. If they see the ad and then click through to the offer, if the offer doesn't mesh with what the ad was all about, they're just going to leave.

The best landing pages are the ones that are created from the ads that they initially clicked on. This includes images (the hero shot) and the headings. Make sure that both are the same on both the ads as well as the landing page for optimal results imho.

Iterate off your winning ads, and test test test. Test and optimize for higher click through rates and conversion rates.

Take note of which ads provide you with the highest conversion rates. You might be surprised to find out that an ad that has a worse click through rate ends up with having a higher conversion rate. When this happens you know you just need to optimize the ad that converts better to have a higher click through rate to increase your bottom line.

lacruz · 03-30-2010, 01:30 AM

thanks, this helped me a lot...

can i test 4 or 5 different landingpages in a split test? which software or script do you use for a splittest?

thanks!

flashing2008 · 04-05-2011, 02:11 AM

AdInventive
can you give some free landing page template about auto insurance?

NinjaAssassin · 04-05-2011, 03:27 AM

Quote:

Originally Posted by flashing2008

AdInventive
can you give some free landing page template about auto insurance?

you can go to cpvden.com and download sample lander from there..
Just Added 32 Landing Page Templates! - CPV Den Members Forum

imback · 04-05-2011, 07:46 AM

Yes,

Split test everything

Good Luck,

CHAD

cpvden · 04-07-2011, 08:50 AM

Definitely split test everything. CPVLab is great for this (you can win a free copy over at CPVDen.com

)

As for landing pages, think outside the box too sometimes. People have VERY limited attention spans on CPV so you have to grab their attention right away.

harro1 · 04-07-2011, 10:33 AM

Just try to create eye catching flashy lp which is quite targeted.. Don't forget to use ip tracking script which show up user location based on there ip, this can really work sometimes..

Per Action Rob · 04-08-2011, 11:23 AM

Overall our most successful CPV landers don't look like the presell lander or offer they get directed to, but rather focus on getting the clickthrough.

I look at them as nothing more than large banner ads. Usually a large image, some short call to action copy like you'd see in any CPC ad, and then the actual call to action (submit button)

So for example:

TODAY ONLY: iPads $27.80

Large image of a smiling consumer holding an ipad

Split test the copy, Home | Adbeat is great for grabbing winning CPA copy.

Split test the images, men, women, one large image, multiple images of people holding the ipads in this example.

Test auto play audio for additional attention getting. Use fiverr.com for some fantastic quality voiceover work.

Download gamevance so you can see/steal other images and copy marketers are using.

zlc000190 · 06-23-2011, 04:22 AM

Quote:

Originally Posted by NinjaAssassin

you can go to cpvden.com and download sample lander from there..
Just Added 32 Landing Page Templates! - CPV Den Members Forum

NinjaAssassin Thanks a lot for your infomation. I just need one.

03-29-2010, 04:02 PM	#1
lacruz Active Warrior Join Date: Mar 2010 Posts: 81 Thanks: 0 Thanked 0 Times in 0 Posts	landingpage question in ppv... hello! when i wanna set up a landingpage for an cpa offer (promoted via ppv), should the landingpage look like the offer-landingpage or just should get someone`s attention? thanks!

03-29-2010, 04:15 PM	#2
AdInventive Lateral Marketer War Room Member Join Date: Aug 2008 Posts: 155 Thanks: 19 Thanked 41 Times in 23 Posts Contact Info	Re: landingpage question in ppv... You want to accomplish both really. Consider the thought process of someone viewing the ad. If they see the ad and then click through to the offer, if the offer doesn't mesh with what the ad was all about, they're just going to leave. The best landing pages are the ones that are created from the ads that they initially clicked on. This includes images (the hero shot) and the headings. Make sure that both are the same on both the ads as well as the landing page for optimal results imho. Iterate off your winning ads, and test test test. Test and optimize for higher click through rates and conversion rates. Take note of which ads provide you with the highest conversion rates. You might be surprised to find out that an ad that has a worse click through rate ends up with having a higher conversion rate. When this happens you know you just need to optimize the ad that converts better to have a higher click through rate to increase your bottom line.
	My thoughts on Lateral Marketing Stategies.

03-30-2010, 01:30 AM	#3
lacruz Active Warrior Join Date: Mar 2010 Posts: 81 Thanks: 0 Thanked 0 Times in 0 Posts	Re: landingpage question in ppv... thanks, this helped me a lot... can i test 4 or 5 different landingpages in a split test? which software or script do you use for a splittest? thanks!

04-05-2011, 02:11 AM	#4
flashing2008 Active Warrior Join Date: Oct 2010 Posts: 87 Thanks: 9 Thanked 4 Times in 2 Posts	Re: landingpage question in ppv... AdInventive can you give some free landing page template about auto insurance?

04-05-2011, 07:46 AM	#6
imback Senior Warrior Member War Room Member Join Date: Jun 2009 Location: United States Posts: 1,429 Thanks: 129 Thanked 279 Times in 199 Posts	Re: landingpage question in ppv... Yes, Split test everything Good Luck, CHAD
	Did I Help You? Click Here and give me +K Please! (It's Free) Follow Me On Twitter! www.chadluckie.com

04-07-2011, 08:50 AM	#7
cpvden CPV Expert Join Date: Apr 2011 Posts: 8 Thanks: 0 Thanked 2 Times in 2 Posts	Re: landingpage question in ppv... Definitely split test everything. CPVLab is great for this (you can win a free copy over at CPVDen.com ) As for landing pages, think outside the box too sometimes. People have VERY limited attention spans on CPV so you have to grab their attention right away.
	$$$$$$$==+== CPV Den - 100% Free CPV Training and Tools ==+==$$$$$$$

04-07-2011, 10:33 AM	#8
harro1 Advanced Warrior War Room Member Join Date: May 2010 Posts: 736 Thanks: 9 Thanked 38 Times in 37 Posts	Re: landingpage question in ppv... Just try to create eye catching flashy lp which is quite targeted.. Don't forget to use ip tracking script which show up user location based on there ip, this can really work sometimes..

04-08-2011, 11:23 AM	#9
Per Action Rob HyperActive Warrior Join Date: Feb 2010 Location: Madison Ct Posts: 114 Thanks: 0 Thanked 43 Times in 28 Posts Social Networking Contact Info	Re: landingpage question in ppv... Overall our most successful CPV landers don't look like the presell lander or offer they get directed to, but rather focus on getting the clickthrough. I look at them as nothing more than large banner ads. Usually a large image, some short call to action copy like you'd see in any CPC ad, and then the actual call to action (submit button) So for example: TODAY ONLY: iPads $27.80 Large image of a smiling consumer holding an ipad Split test the copy, Home \| Adbeat is great for grabbing winning CPA copy. Split test the images, men, women, one large image, multiple images of people holding the ipads in this example. Test auto play audio for additional attention getting. Use fiverr.com for some fantastic quality voiceover work. Download gamevance so you can see/steal other images and copy marketers are using.
	See thousands of dollars in live affiliate marketing media buys each month $1 30 day trial: http://www.MediaBuyingMonthly.com