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Old 04-03-2010, 01:28 PM   #1
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Default OFFLINE- What is legal with Flyers?

Is it legal to hand out or distribute flyers that promotes your web adress with the CPA offer? I don't know if it has any consequenes if you pin up flyers everywhere, do I have to matter?

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Old 04-03-2010, 01:57 PM   #2
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Default Re: OFFLINE- What is legal with Flyers?

It's fine to distribute flyers around your city etc to actual people, you have to be careful of pinning up flyers on the sides of buildings etc as there are laws in most countries regarding the banning of this.
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Old 04-03-2010, 02:23 PM   #3
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Default Re: OFFLINE- What is legal with Flyers?

It largely depends upon your local city laws with this. Each city or town, even those side by side, could have different laws/guidelines for this. For the most part, though, not a big deal to go put flyers on somebody's front door, or even on their car windshield. But you should check with city hall where you want to do it.

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Old 04-03-2010, 02:35 PM   #4
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Default Re: OFFLINE- What is legal with Flyers?

Yes, its normally the local laws you need to be careful of. When I used to do this, I would direct everybody to domain set to private so I couldnt easily be tracked just in case somebody did look in whois to get my information. Of course they can eventually get your information, but its much harder and most probably wont bother unless you are doing something really annoying.

I wouldnt put your phone number or anything up.

In general, if you are just handing out flyers, somebody will tell you to leave and of course listen to them. Putting flyers on doors is normally not allowed but again, many times the local enforcers wont bother. Same with windshields, normally you will be doing it on private property so its not allowed but yet again, normally it wont be too huge of an issue.

just use your noggin when promoting

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Old 04-03-2010, 02:51 PM   #5
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Default Re: OFFLINE- What is legal with Flyers?

I'd have to disagree with you, Kenster, about putting flyers on doors. At least out in the Western states, it's a very common practice that's allowed. Now, actually knocking on doors and selling will be different wherever you are, but that's pretty common practice in the West, too. The thing is, the Supreme Court has ruled that the path leading to your front door is public property, and just putting a flyer on a door is no problem, for most places, I would say. At least all the Western cities I've lived in, there are whole companies who do this for other businesses, so I think it's reasonable to assume it's legal in those cities as people are selling the service. Maybe it's different out where you live?

But anyway, it doesn't remove the reality that WilliamL just needs to check the laws where he lives.

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Old 04-03-2010, 03:09 PM   #6
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Default Re: OFFLINE- What is legal with Flyers?

I think I would also use a service like bit.ly to obscure the url too. In the past this might have dissuaded people but as too weird but I think it is familiar enough to the younger crowd. I guess it depends on your target market.
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Old 04-03-2010, 04:11 PM   #7
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Default Re: OFFLINE- What is legal with Flyers?

Yeah, I mean I live in the East and in my surrounding area you can't flyer on peoples doors without a permit. To do legally in my area you have to go to a municipal office and get a permit. I dont know how widespread this practice is and to be honest I think most of these types of laws are in place just so authorities can crack down if flyering becomes a problem. I dont think they normally care too much

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Old 01-21-2011, 09:57 PM   #8
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Default Re: OFFLINE- What is legal with Flyers?

I ran an offline flyer business for years... made good money but got burnt out after awhile.
Just call and ask about the permits... they are cheap to get. They come in real handy when that one jerk having a bad day/life takes it out on you. Somehow you are now the cause of all his/her problmes because you put a flyer on their door. I used to get some real nasty phone calls, and so did my clients, but we did everythig above board, so we had the law on our side.
I think I am going to have another go at this flyer thing, esp since I know how to get those things
-noticed
-read
-acted on

also here's a tip... contact your local ACLU for free to discuss how the Consitituion backs you up in your area.
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Old 01-23-2011, 01:12 PM   #9
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Default Re: OFFLINE- What is legal with Flyers?

It's not ok to go mail box stuffing as the USPS considers it trespassing on their property. You can be prosecuted for this.

Other than this I've found the field quite open. Hint: Colleges are great for certain offers. Especially make supplemental income type offers. I've had good luck hiring people to do my posting work for me.

Grocery store bulletin boards haven't worked for me by the way. Just a heads up.
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Old 01-24-2011, 07:03 AM   #10
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Default Re: OFFLINE- What is legal with Flyers?

Quote:
Originally Posted by WilliamL View Post
Is it legal to hand out or distribute flyers that promotes your web adress with the CPA offer? I don't know if it has any consequenes if you pin up flyers everywhere, do I have to matter?
Always make sure to ask the network/advertiser is OK with this type of traffic, as the creatives will likely need to be approved by the advertiser.

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Old 01-24-2011, 11:18 AM   #11
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Default Re: OFFLINE- What is legal with Flyers?

One of the biggest issues that a lot of 'offline wso' don't mention, if your leaving stacks anywhere, or on buildings, cars whatever and people just junk them on the ground you can be fined and have to come clean the mess up. Have plenty of friends in club promoting etc, happens all the time to them down here.
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Old 01-24-2011, 12:24 PM   #12
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Default Re: OFFLINE- What is legal with Flyers?

Hey folks,

Yes it seems some affiliate networks are fine with use of flyers and some arent.

Perhaps best simply wont say that you use them?
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Old 01-25-2011, 08:03 AM   #13
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Default Re: OFFLINE- What is legal with Flyers?

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Originally Posted by alg View Post
Hey folks,

Yes it seems some affiliate networks are fine with use of flyers and some arent.

Perhaps best simply wont say that you use them?
You should never be deceptive with how you run your traffic. If anything comes back as a quality issue and you blatantly lied about how you were promoting, it will only hurt your case and make you look like an untrustworthy affiliate for EVERYTHING that you are running.

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Old 01-25-2011, 11:54 AM   #14
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Default Re: OFFLINE- What is legal with Flyers?

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One of the biggest issues that a lot of 'offline wso' don't mention, if your leaving stacks anywhere, or on buildings, cars whatever and people just junk them on the ground you can be fined and have to come clean the mess up. Have plenty of friends in club promoting etc, happens all the time to them down here.

That is why you go door-to-door. People are not going to litter their own yards.
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Old 01-25-2011, 12:06 PM   #15
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Default Re: OFFLINE- What is legal with Flyers?

I don't see any problem in that.
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Old 01-26-2011, 12:20 PM   #16
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Default Re: OFFLINE- What is legal with Flyers?

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Originally Posted by Ghostinthemachine View Post
That is why you go door-to-door. People are not going to litter their own yards.

I used to hit up thousands of doors and cars. Tedious, awful, boring, long, work....but it works. Gotta do what you gotta do when you are a broke entrepreneur with nothing but a work ethic and a dream!

But true that, luckly I never had any troubles when delivering the who knows how many thousands of flyers I did, but the risk is there. There is risk in nearly anything you do in business, the important thing is mitigating the risk when you can and most importantly, just using your noggin!

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Old 01-26-2011, 03:00 PM   #17
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Default Re: OFFLINE- What is legal with Flyers?

I wouldn't do door to door in FL, your likely to get shot even in a nice area hahaha. Actually down here lot of communities have past rules to keep out any sales people, and covered in gated communities so your not gonna get in, and the areas that aren't gated either are not in a nice area lol, or still have people whom will call the police if your doing d2d. Happens a lot down here, some big companies have gotten stiff penalties for doing so.
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Old 01-26-2011, 10:10 PM   #18
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Default Re: OFFLINE- What is legal with Flyers?

I will take that any day of the week over crawling in attics and breathing insulation and drywall dust all day long.

Quote:
Originally Posted by Kenster View Post
I used to hit up thousands of doors and cars. Tedious, awful, boring, long, work....but it works. Gotta do what you gotta do when you are a broke entrepreneur with nothing but a work ethic and a dream!

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Old 01-31-2011, 02:21 PM   #19
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Default Re: OFFLINE- What is legal with Flyers?

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I used to hit up thousands of doors and cars. Tedious, awful, boring, long, work....but it works. Gotta do what you gotta do when you are a broke entrepreneur with nothing but a work ethic and a dream!

But true that, luckly I never had any troubles when delivering the who knows how many thousands of flyers I did, but the risk is there. There is risk in nearly anything you do in business, the important thing is mitigating the risk when you can and most importantly, just using your noggin!
Hmmm... I see your point, and I would risk it if it goes to a web address, and not my personal/business phone number.

I did not mind the walking. Just threw on some headphones and went to town in the summer Las Vegas heat.... guess I like a bit of punishment. I would do 1000-2000 a day, and of course I had help.

But flyers... more than the yellow pages, internet, postcards, and other forms of advertising have always proved the most bang for the buck for me. That's changing now with the internet presence I have built up to my offline business.

I never trusted any of the so-called flyer services out there. I know how many flyers can physically be put out, and the numbers that the services were quoting in my area was a flat out lie through their teeth, and I told them that, so I started my own service.

I do see services now that use GPS tracking... that's interesting.
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Old 01-31-2011, 02:34 PM   #20
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Default Re: OFFLINE- What is legal with Flyers?

... one more thing

you learn some interesting things about people and life in weird ways...

When I ran my flyer business, I learned to spot people who lived a good life, and those that hated life right away.

It was pretty easy, actually.

The "good life" people would take your flyer whether they were interested or not, and give you a sincere smile and thank you.

The "bad life" people would go waaaayyy out of their way to call you and tell you what a jerk you are for whatever reason, call the city and report you (I didn't care as I ran it all above the board), chase you down the street and try to kick you off public property (I knew my rights so I stood my ground)....

I could never understand why someone would waste so much dang energy about a one measly flyer on their door, instead of toss it and be done... I always thought of it as a way to keep competition down!

Of course, the majority of people pretty much acted like you were invisible
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Old 01-31-2011, 02:36 PM   #21
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Default Re: OFFLINE- What is legal with Flyers?

Ooops... yet another thing I forgot. There is a legal difference between "selling" and "handbilling." Check your local laws.
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Old 01-31-2011, 02:42 PM   #22
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Default Re: OFFLINE- What is legal with Flyers?

If you have other people do this make sure they follow instructions. I had some one decide to tuck them against the mailbox flag and I got a complaint call from the post office. I've ready the law and inside the box is definitely a no-no but the post and the flag sound like they are fair game. The problem is the postmen go by their procedures manual instead of the US code and they remove them.

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Old 01-31-2011, 03:22 PM   #23
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Default Re: OFFLINE- What is legal with Flyers?

Yeah... some flyer guys just suck. I have gotten calls from a few people telling me they were dumped in bushes.

That's why you make sure your flyer people know what they can/can't do and they KNOW you are watching them.
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Old 01-31-2011, 06:40 PM   #24
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Default Re: OFFLINE- What is legal with Flyers?

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Originally Posted by WilliamL View Post
Is it legal to hand out or distribute flyers that promotes your web adress with the CPA offer? I don't know if it has any consequenes if you pin up flyers everywhere, do I have to matter?
This will vary city by city..

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Old 01-31-2011, 07:10 PM   #25
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Default Re: OFFLINE- What is legal with Flyers?

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Originally Posted by rhinocl View Post
If you have other people do this make sure they follow instructions. I had some one decide to tuck them against the mailbox flag and I got a complaint call from the post office. I've ready the law and inside the box is definitely a no-no but the post and the flag sound like they are fair game. The problem is the postmen go by their procedures manual instead of the US code and they remove them.

From my understanding in or on the mailbox is a no-no, though you can put in newspaper boxes. I could be wrong, but that was my understanding. I didnt do mailboxes myself though.

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Old 01-31-2011, 07:37 PM   #26
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Default Re: OFFLINE- What is legal with Flyers?

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The thing is, the Supreme Court has ruled that the path leading to your front door is public property
Even if the path is on your private property? If you have a house with a fence/gate around it.. and somebody opens the gate and walks in on your path, that's your private property.

I'm not challenging what you're saying, that just doesn't make sense to me. Do you have the court case that says this? Again not challenging you, just very curious personally.

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Old 01-31-2011, 07:45 PM   #27
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Default Re: OFFLINE- What is legal with Flyers?

I do flyers for my business which has nothing to do with online marketing. Consumers like them more than hate them. Only trouble I have had was "on the mailbox" postal service will call you.

Go by the newspaper box or for better response on the door. Some people have called police or neighborhood security the usually just make sure you're being respectful and ask you to go to another area so the a-hole is happy. Just know you are following the rules (after you learn them )

8 years of passing out flyers door to door sometimes 2500 a day 12000 a week Nooo Major problems with authorities. Keep your blinders on and keep trucking... Tell the A-hole what he wants to hear and keep walking
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Old 01-31-2011, 08:05 PM   #28
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Default Re: OFFLINE- What is legal with Flyers?

it would be easier to distribute those flyers in their mailbox

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Old 01-31-2011, 10:39 PM   #29
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Default Re: OFFLINE- What is legal with Flyers?

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it would be easier to distribute those flyers in their mailbox
huh? You know thats a federal offense right? Have fun putting your flyers inside a mailbox... all it'll take is that 1 person to call saying you did so and you'd be in a heap of trouble.
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Old 02-10-2011, 03:29 PM   #30
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Default Re: OFFLINE- What is legal with Flyers?

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I do flyers for my business which has nothing to do with online marketing. Consumers like them more than hate them. Only trouble I have had was "on the mailbox" postal service will call you.

Go by the newspaper box or for better response on the door. Some people have called police or neighborhood security the usually just make sure you're being respectful and ask you to go to another area so the a-hole is happy. Just know you are following the rules (after you learn them )

8 years of passing out flyers door to door sometimes 2500 a day 12000 a week Nooo Major problems with authorities. Keep your blinders on and keep trucking... Tell the A-hole what he wants to hear and keep walking
I pass out flyers for a window cleaning service, what is your business?
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Old 02-10-2011, 04:09 PM   #31
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Default Re: OFFLINE- What is legal with Flyers?

You got me thinking!

How many households can be effectively reached door to door in a day?

I'm sure apartments would be a higher number per hour. But what do you think the average cost per piece is?

Are certain neighborhoods (gated or not) more responsive than others?

Is this more effective than a postcard campaign because it's delivered to the door?

5,000 (4x6) postcards with printing, labeling and first class postcard postage would be $1705 (<.35 ea.) + cost of data (name, address, etc)

Is it possible to hire someone to actually print and deliver 5,000 flyers cheaper than 35 cents each?

I can get 5,000 (4x11) full color door hangers, including shipping to me for $414. Only 8.3 cents each plus labor.

5,000 (4x11) full color flyers including shipping to me for $293. That's only 6 cents each plus labor.

So I guess it's all about how many can labor deliver in an hour on average. @ghostinthemachine said he did 2500 a day, (312 homes/hr or 5 homes a minute!) but he may have been really aggressive and hungry for sales. Dude, that doesn't include breaks.

At $10 an hour, that would be $160 for 2 days labor. Bringing my door hanger delivery to 5,000 homes down to $575 = 11.5c each.

I would likely need 10 buyers at $59 each to come close to breaking even.

That's one in 500. or 0.02% hmmm.. that seems reasonable! not for cpa or affiliate, but for something I owned. The post card campaign would require at least 29 new customers at $59 just to break even.

Interesting... anybody see anything wrong with my math or idea here?

Obviously I might try to include a monthly subscription in the offer, but you can't always count on that.

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Old 02-11-2011, 04:54 PM   #32
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Default Re: OFFLINE- What is legal with Flyers?

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You got me thinking!

How many households can be effectively reached door to door in a day?

DEPENDS ON A FEW FACTORS. MY AIM IS 90 PER HOUR PER PERSON FOR HOUSES- VERY REALISTIC AND ACHIEVEABLE.

I'm sure apartments would be a higher number per hour. But what do you think the average cost per piece is?

THE ONLY THING ABOUT APARTMENTS IS THAT YOU WILL ALWAYS GET KICKED OUT.

Are certain neighborhoods (gated or not) more responsive than others?
YES.
Is this more effective than a postcard campaign because it's delivered to the door? HAVEN'T TESTED- BUT I THINK FLYERS ARE THE ONLY WAY TO GO. THEY ARE NOT DROWNED OUT BY OTHER ADVERTISEMENTS.

5,000 (4x6) postcards with printing, labeling and first class postcard postage would be $1705 (<.35 ea.) + cost of data (name, address, etc)

Is it possible to hire someone to actually print and deliver 5,000 flyers cheaper than 35 cents each? HELL YES. I USED TO CHARGE OTHER BUSINESSES TO PUT THEIR FLYER OUT IT WAS LIKE I GOT PAID TO ADVERTISE MY BUSINESS. NOW WITH THE INTERNET, I AM GOING TO TRY AND BYPASS DEALING WITH OTHER BUSINESSES AND JUST SEND PEOPLE TO AFFILIATE PROGRAMS VIA FLYERS. I AM GEARING UP A NEW CAMPAIGN NOW.

I can get 5,000 (4x11) full color door hangers, including shipping to me for $414. Only 8.3 cents each plus labor. SOUNDS HIGH, BUT IT DOES INCLUDE SHIPPING.

5,000 (4x11) full color flyers including shipping to me for $293. That's only 6 cents each plus labor.

So I guess it's all about how many can labor deliver in an hour on average. @ghostinthemachine said he did 2500 a day, (312 homes/hr or 5 homes a minute!) but he may have been really aggressive and hungry for sales. Dude, that doesn't include breaks. THIS IS A GAMBLE AND CANNOT NE ANSWERED IN A DIRECT MANNER BECAUSE OF THE DIFFERENT SIZE LOTS IN DIFFERENT AREAS. SOME AREAS HERE IN LAS VEGAS I CAN AVERAGE 120 PER HOUR PER PERSON, AND OTHER AREAS HALF THAT.

At $10 an hour, that would be $160 for 2 days labor. Bringing my door hanger delivery to 5,000 homes down to $575 = 11.5c each.

I would likely need 10 buyers at $59 each to come close to breaking even.

That's one in 500. or 0.02% hmmm.. that seems reasonable! not for cpa or affiliate, but for something I owned. The post card campaign would require at least 29 new customers at $59 just to break even.

Interesting... anybody see anything wrong with my math or idea here? NOPE. WE ARE ON THE SAME LEVEL OF THINKING ACTUALLY. BEFORE WINDOW CLEANING, MY BUSINESS WAS FLYER DELIVERY... MADE REAL GOOD MOOLAH WITH IT. WHY DONT YOU GRAB A GUY OF CL AND GO PUT SOME OUT IN YOUR AREA AND SEE WHAT HAPPENS? JUST CHECK TO SEE WHAT PERMITS YOU NEED FIRST AS THERE WILL BE THAT ONE JACK*SS IN 5000 THAT WANTS TO RUIN YOUR DAY OVER A SILLY FLYER ON HIS DOOR.

Obviously I might try to include a monthly subscription in the offer, but you can't always count on that.
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Old 02-11-2011, 05:12 PM   #33
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Default Re: OFFLINE- What is legal with Flyers?

Many Thanks for your iniput.

90 per hour would bring my cost way up to 20 cents per house. ($10/hr at 55 hrs?)

At almost $3 a gallon, how many gallons for 5000 households?
Printing was about $420 for the nice stuff. (with door hangers, high gloss)

So maybe... $1000 to reach 5000.

I was thinking.. $59/might be a little high, though I've heard others talk about that price point with "post card" systems.

Anyway.. at $59, I would need 17 customers to break even.
and at.. $29, I would need 35 customers to break even.

As long as I break even, I would do it over and over again. Because at that point I would have unlimited free leads and unlimited "buyers" to upsell.

Plus unlike mailings, I would probably have pretty instant results.


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Old 02-11-2011, 07:55 PM   #34
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Default Re: OFFLINE- What is legal with Flyers?

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Many Thanks for your iniput.

90 per hour would bring my cost way up to 20 cents per house. ($10/hr at 55 hrs?)

At almost $3 a gallon, how many gallons for 5000 households?
Printing was about $420 for the nice stuff. (with door hangers, high gloss)

So maybe... $1000 to reach 5000.

I was thinking.. $59/might be a little high, though I've heard others talk about that price point with "post card" systems.

Anyway.. at $59, I would need 17 customers to break even.
and at.. $29, I would need 35 customers to break even.

As long as I break even, I would do it over and over again. Because at that point I would have unlimited free leads and unlimited "buyers" to upsell.

Plus unlike mailings, I would probably have pretty instant results.


- Tony
Not sure about the gallon (gas?) question. I used to just park and distribute. Great exercise, but you can burnout fast if you don't know your limits.

If you get to a point where you can trust someone, they can do most of the wok for you. I highly recommend checking their work, and making sure they know you are always looking over their shoulder, regardless of how much you trust them.

I would burn out lot of people quickly, so I "forced" them into part time work, and just contracted more. It is better to have 2-3 people do the work of 1 full timer, until you find that 1 in 40 person who has real good stamina. Think of it like going to the gym 4-6 hours a day- not too realistic.

I am in very good shape and will soon be competing in a fitness contest, and I personally would limit myself to around 10-15 hours per week walking myself, and the same with everyone else. I would rather have people be hungry for more rather than burnout.

Being that you are testing, you and another person would be perfect.
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Old 02-15-2011, 06:09 AM   #35
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Default Re: OFFLINE- What is legal with Flyers?

They post flyers and posters like crazy doing an election, so many so that it sometimes ought to be illegal for them.
A good rule though is to use common sense, who would be offended? Who owns the wall/place you post?
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Old 02-15-2011, 10:25 AM   #36
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Default Re: OFFLINE- What is legal with Flyers?

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Originally Posted by CPATrendPhil View Post
Even if the path is on your private property? If you have a house with a fence/gate around it.. and somebody opens the gate and walks in on your path, that's your private property.

I'm not challenging what you're saying, that just doesn't make sense to me. Do you have the court case that says this? Again not challenging you, just very curious personally.


Haha, I think there are things you can do to make it illegal for people to enter any part of your property...unless there's an easement or something. Other than that I think it's not trespassing if they enter up your driveway or front path...but you have the right to kick them off that trumps their right.

I think it also depends on where you live



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Originally Posted by jwrbusiness View Post
I do flyers for my business which has nothing to do with online marketing. Consumers like them more than hate them. Only trouble I have had was "on the mailbox" postal service will call you.

Go by the newspaper box or for better response on the door. Some people have called police or neighborhood security the usually just make sure you're being respectful and ask you to go to another area so the a-hole is happy. Just know you are following the rules (after you learn them )

8 years of passing out flyers door to door sometimes 2500 a day 12000 a week Nooo Major problems with authorities. Keep your blinders on and keep trucking... Tell the A-hole what he wants to hear and keep walking

Yep, I used to a do a few thousand a weekend as well fora while and never had a problem or fine myself. Just use your noggin and be respectful


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Originally Posted by QuickSurf View Post
huh? You know thats a federal offense right? Have fun putting your flyers inside a mailbox... all it'll take is that 1 person to call saying you did so and you'd be in a heap of trouble.

I wouldn't go the mailbox route. You will probably only get a slap on the hand at first but when it comes to the feds...I don't even want a slap. Not worth the risk or trouble.

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Old 03-09-2011, 11:01 AM   #37
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Default Re: OFFLINE- What is legal with Flyers?

Ghostinthemachine,

Thanks for all the great information. I was considering starting a flyer delivery business and wonder if I could get some expert advice. If your willing to help please pm me since I don't have enough posts to pm you.

Thanks

Tom
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Old 03-09-2011, 02:03 PM   #38
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Default Re: OFFLINE- What is legal with Flyers?

There's a-lot of great information here, this is a little off-topic, but what are some examples of offers you warriors would promote & where would you promote them?
Thanks,
Divined.
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Old 03-09-2011, 04:57 PM   #39
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Default Re: OFFLINE- What is legal with Flyers?

Hey Warrriors, I contact my AM (MB) and ask about promoting offline with flyer and the answer from my AM was No, they do not allow offline marketing (flyer).

Anyone try mobile marketing promoting cpa? If so, any problem with MM? I'm thinking about it...
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Old 03-20-2011, 02:44 PM   #40
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Default Re: OFFLINE- What is legal with Flyers?

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Originally Posted by gregorysmith View Post
I don't think adding flyers every where will help you......
do local seo, man!!!!

Local SEO is certainly more lucrative but a bit harder and requires more knowledge. Flyer marketing doesn't require any real technical knowledge at all. Maybe knowing how to do a redirect and simple things but nothing extensive.

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