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Old 04-04-2010, 11:32 PM   #1
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Default Low quality score........

I wonder what the hell happen to my campaign, most of the ads get 3/10 quality score, but the keywords are directed to the lander, even the domain has that keyword. If those keywords have low quality score, then I can't think of anything which is more relevant to this
so, anyone know how to raise it?

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Old 04-05-2010, 04:57 AM   #2
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Default Re: Low quality score........

it's hard to say without more info

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Old 04-05-2010, 06:46 AM   #3
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Default Re: Low quality score........

Quote:
Originally Posted by yukinara View Post
I wonder what the hell happen to my campaign, most of the ads get 3/10 quality score, but the keywords are directed to the lander, even the domain has that keyword. If those keywords have low quality score, then I can't think of anything which is more relevant to this
so, anyone know how to raise it?
Your CTR is why your QS is so low.

QS is nothing more than Google's way of assigning a number to you in regards to how much money you make THEM for each impression. CTR x CPC = how much money per impression. If its too low compared to others who are bidding/have bid on that keyword ... you get a lower QS and you have to bid HIGHER to make up for it.

It has nothing to do with relevancy of your landing page ... ok maybe 1% but not more.

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