Demographics for decrease PPC/CPV Cost?

stephane · 04-06-2010, 05:13 AM

Hi,

I was thinking of using demographics to avoid highly competitive keywords (in PPC campaigns) and URLs (in CPA campaigns) and pay less to still getting a good amount of conversion rate. Any idea on how to do it?

Stephane

TE2 · 04-06-2010, 08:31 AM

Quote:

Originally Posted by stephane

Hi,

I was thinking of using demographics to avoid highly competitive keywords (in PPC campaigns) and URLs (in CPA campaigns) and pay less to still getting a good amount of conversion rate. Any idea on how to do it?

Stephane

Use Quancast, Alexa, and Compete.com to begin your research. Start making a list of potential target URL's by looking at the offer URL. Then look at the sites that refer traffic into your offer's URL. Look at the sites the users go to when they leave the offer. Look at the sites listed under the "Affinity" / "User Also Likes" sections. Drill down and repeat the above process to build your target URL list.

John

ukbuddy2 · 04-08-2010, 02:15 PM

yep use quantcast
but dont gofor the obvious
ie golf clubs offer so lok for golf sites!!
look at other things golfer likes - holidays -sports news -pringle tops etc

Affiliit · 04-09-2010, 08:29 PM

good advice in the above 2 posts

04-06-2010, 05:13 AM	#1
stephane Active Warrior Join Date: Jan 2010 Posts: 74 Thanks: 2 Thanked 0 Times in 0 Posts	Demographics for decrease PPC/CPV Cost? Hi, I was thinking of using demographics to avoid highly competitive keywords (in PPC campaigns) and URLs (in CPA campaigns) and pay less to still getting a good amount of conversion rate. Any idea on how to do it? Stephane

04-08-2010, 02:15 PM	#3
ukbuddy2 HyperActive Warrior Join Date: Oct 2008 Location: dorset, uk Posts: 271 Thanks: 3 Thanked 16 Times in 15 Posts	Re: Demographics for decrease PPC/CPV Cost? yep use quantcast but dont gofor the obvious ie golf clubs offer so lok for golf sites!! look at other things golfer likes - holidays -sports news -pringle tops etc
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04-09-2010, 08:29 PM	#4
Affiliit Affiliit Marketing Mentor Join Date: Aug 2009 Posts: 288 Thanks: 2 Thanked 8 Times in 8 Posts Social Networking	Re: Demographics for decrease PPC/CPV Cost? good advice in the above 2 posts
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