eRegularActions

I am sucking in IM knowledge with a vengeance as I am determined to get out of my job.

I need to start making this work fast due to health issues that make my current work difficult so any help or anyone willing to "mentor" me would be so greatly appreciated.

So currently I am trying to get a grasp of PPC. I ran a campaign that got me 251 impressions, 0 clicks over 2-3 days and then all of a sudden there was no impressions. Why would that happen? I put this on pause.

I started a new campaign for an email submit. I just set it up a few hours ago. I set 2 seperate campaigns with the only difference being one has adgroups with a single keyword/phrase and the other uses the same roots to develop an expanded list for each ad group.

The rundown:
- not a huge competition area
- 8-10 adgroups w/ different key words
- same ad for each group
- accelerated
- even rotation
- $15/day
- .21 cpc
- content network ONLY (due to low cpc)

Does this look reasonable? Tips? Observations? Comments?


Again...I'm trying to learn this so hard I'm making myself sick. Anyone that could guide me through...please let me know!!

socomplete

W^, my 2cents is to run your campaigns targeted. For example if you are promoting flower vases, build your campaign slow, don't throw a bunch of words in your campaign. For example if you go after the term flower vases, and flower vases only, in your ad group and track it. See if it converts after you see traffic coming, and then if it does bring you profit go to the next keyword, flower pot ect...

That's what's working so far for me is to just take it slow, I recommend using 1 k
eyword per adgroup on the search network if your just starting out. The more targeted you are the more you will be rewarded. Don't add more urls, and keywords until that adgroup brings in profit.

Another thing is take a break, if you are getting anxious. All you will do is rush the process and end up either A. Spending to much B. Adding to many adgroups and keywords.

And of course, test, test, test. Hope this helps.

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bestbuddy1986

I agree with SOcomplete, just do more and more keyword research. See which keyword converts well and then scale up ur budget for more profit.

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mpbiz

eregularactions, the most important part is to test and track, do some more research on the forum

Affiliit

You're going to need to test more than 1 ad, are you going to be doing a landing page? what's your strategy for the content network?

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Kenster

Yeah, you dont have nearly enough testing results to have learned that much. 250 impressions is very little so my guess is that you bid really low if you only got that many across 2 or 3 days.

With that said, PPC is a tough game to learn. There is a lot of strategy and a lot of lost money in testing. Once you get some capital, you can reinvest in tools like SpeedPPC which are awesome and will help you achieve a better quality score and thus chepaer clicks and better ad position.

Take is slow and keep learning, thats crappy advice but the best I can give.


You most likely got slapped meaning Google took a look at your campaign and realized it wasn't of great value. Maybe your campaign wasnt relevant, maybe you were direct linking, maybe your landing page was irrelevant or too salesly.

Start research quality score and try and work any insights you gain into your campaigns. Its a tricky beast, but if one, the traffic is massive. Thats how many people get the many 0's per day!

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eRegularActions

Thanks for the replies everyone.

I got 500 impressions last night...with 2 clicks. doh.

Kenster, i bought your WSO but haven't got through reading all of it yet.


As for capital, I have 1k I can toss around right now.
Suggestions as to the best way to use it?

I consider any losses right now as tuition.

eRegularActions

Also can anyone suggest an audio or video program I can use to learn?

I have lots of time to listen during the day, not much time to read.

Rmtech

m in same boat..sigh

RyanEagle

I quit sleeping in 2004 when this fast money started coming in.

Kenster

Its good to have the midnset that any initial losses are an investment. With most investments, you have to shell out money before you see any return.

With that said, if should make sure you make the most of your initial capital. Many people don't have that to start, so use it as leverage, but of course don't spend just because you can. Being a nickel-squeezing son of a gun like myself can go a long way!

Even with initial capital, I would still suggest starting with free methods to get familiar with how everything works!

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