Is there a standard set of banner sizes I should look at?

Brad Spencer · 05-06-2010, 07:44 AM

Hey Warriors,

I always see lists of banner sizes in affiilate offers...I'm working on using media buying for my own products and was wondering what banner sizes people usually like to use. There are infinite numbers of potential sizes so do people look for a standard set (leaderboards, etc)

Thanks,

Brad

TE2 · 05-06-2010, 08:04 AM

Quote:

Originally Posted by Brad Spencer

Hey Warriors,

I always see lists of banner sizes in affiilate offers...I'm working on using media buying for my own products and was wondering what banner sizes people usually like to use. There are infinite numbers of potential sizes so do people look for a standard set (leaderboards, etc)

Thanks,

Brad

See page 6 of this document.

http://www.iab.net/media/file/IAB-Ad...e-20091029.pdf

Also, read the entire document as it is very informative and will bring you into the professional world of interactive advertising.

Regards,

John

ps - google's preferred banner ad sizes overlap but are different than those considered standard by the IAB.

AdvertiseSpace · 05-06-2010, 08:07 AM

300x250, 728x90 are the 2 most common standard sizes, and 125x125 is the most common size for blogs.

Also good to have 468x60, 120x60, 120x600 & 160x600

PPC-Coach · 05-06-2010, 08:47 AM

I dont know why but 300 x 250 and 160 x 600 have always worked best for me. It could be page placement too though.

05-06-2010, 07:44 AM	#1
Brad Spencer Senior Trusted Advisor War Room Member Join Date: Dec 2007 Location: Winter Garden, FL Posts: 2,139 Thanks: 1,038 Thanked 604 Times in 311 Posts Social Networking Contact Info	Is there a standard set of banner sizes I should look at? Hey Warriors, I always see lists of banner sizes in affiilate offers...I'm working on using media buying for my own products and was wondering what banner sizes people usually like to use. There are infinite numbers of potential sizes so do people look for a standard set (leaderboards, etc) Thanks, Brad
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05-06-2010, 08:07 AM	#3
AdvertiseSpace Ad Ninja War Room Member Join Date: May 2010 Posts: 56 Thanks: 28 Thanked 6 Times in 6 Posts Social Networking	Re: Is there a standard set of banner sizes I should look at? 300x250, 728x90 are the 2 most common standard sizes, and 125x125 is the most common size for blogs. Also good to have 468x60, 120x60, 120x600 & 160x600
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05-06-2010, 08:47 AM	#4
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,545 Thanks: 44 Thanked 663 Times in 379 Posts	Re: Is there a standard set of banner sizes I should look at? I dont know why but 300 x 250 and 160 x 600 have always worked best for me. It could be page placement too though.