My first ever CPA

jeffdonk · 05-11-2010, 04:45 PM

First of all, I've spent about 70$ on facebook ppc, and my results so far are about 165$. My lead rate is just under 10%. Are these good, average or below average results?

So, my question is simple, is this a campaign I should keep running, is my lead rate to low so I should work more on my ad?

I'm also curious about Facebook targetting, if my ad is good enough is it really any point i working on targetting? The cpa is really for everyone and I doubt gender, age etc has anything to do with who buys or not.

indexphp · 05-11-2010, 04:49 PM

If you spent $70 and made $165 in revenue, then thats a great campaign. Raise your daily budget... I wouldnt do too much split testing since youre pretty profitable right off the bat

Cash37 · 05-11-2010, 04:54 PM

Dude thats over 100% ROI... suck this campaign dry.

jeffdonk · 05-11-2010, 05:05 PM

Budget might be the biggest problem then, this affiliate pays 2 months late, and I just can't afford to spend that much money for 2 months

Thanks for the reply, seems I'm doing something right then (and it seems that facebook actually does work in some cases).

Another question though, in this campaign I link directly to the affiliate link and so I'm not able to build a list. Can't really see away around this either due to affiliate tracking etc, anyone got suggestion? Only thing I thought about was just copying the landing page, sending the info to me and manually fill in the info at the affiliate landing page (trough a proxy or something). There's probably a better way I guess?

Kenster · 05-11-2010, 05:20 PM

Nah, forget the campaign. Just tell me what you were doing and walk away!

Just playing, of course keep the campaign. Too many people focus on ROI, when they should be focusing on profit! You are making good profit and a good ROI so you have no reason to stop.

You can and should keep testing until you eventually feel like youve exhausted teh testing phase. Only then should you sit back with your feet up and bask in the glory. But, yes I am a huge fan of always testing and always optimizing.

Try and figure out WHY your campaign works and replicate with different offers.

Hope you are on to something good buddy!

cpabrainstormer · 05-11-2010, 06:17 PM

Hey Jeffdonk,

I couldn't agree more with these guys. And nice work getting that kind of ROI with Facebook PPC. I know A LOT of people who have tried Facebook PPC and just gave up because the bid prices were inflating so fast. But if you have a campaign making that kind of return, you may want to consider creating something (a blog w/ an opt-in, for example) that will allow you to optimize that campaign (and future campaigns in that niche!).

You can easily create a blog and load it with great, original content and start building a list. That is what I have done with a few of my campaigns. I realized that they were converting really well and I was making a great ROI, so I decided to start a content blog, developed a free report/process that I would give away w/ opt-in, and within the report I would make one of the steps of the process going to my offer and filling out the form.

I was never misleading anyone, and not only were they able to complete what they were already trying to do, faster, but they were also saving money while they did it. So if I were you, I would start a blog in that niche and try to get as many people to the offer as possible. And it sounds like a "buyer" audience, so you definitely want to get their email addresses to maximize the value of the customer. Hope that helps though!

Best of Luck,

CPABrainstormer

BH_Winchester · 05-11-2010, 06:31 PM

An excellent campaign - if you are using facebook ads the best thing you can do is play around a little with your ad picture, I find that using text, smiling people and one big red arrow (while all very cheesy effects) increase your CTR - but you've struck a winner with that return, keep putting what money you can into it. I would re-invest in that campaign in a heartbeat!

Cheers,
Bruce

valdivz · 05-11-2010, 08:42 PM

wait a minute...I think I saw your ad...was it the one with a picture of a really hot chick ???

LOL...j/k ..that's all I seem to see these days are dating offers.

But that's a no brainer my friend...ramp that sucker up!

Jena.LeadResearchGroup · 05-19-2010, 03:16 PM

Sounds like you're off to a great start! Like Kenster said, "Try and figure out WHY your campaign works and replicate with different offers."

Definitely keep at it with that campaign since you're making some good profit there!

Congrats on the quick success.. hopefully you'll keep it up with new campaigns in the future!!

Good luck

ChrisBa · 05-19-2010, 07:42 PM

Quote:

Originally Posted by jeffdonk

First of all, I've spent about 70$ on facebook ppc, and my results so far are about 165$. My lead rate is just under 10%. Are these good, average or below average results?

So, my question is simple, is this a campaign I should keep running, is my lead rate to low so I should work more on my ad?

I'm also curious about Facebook targetting, if my ad is good enough is it really any point i working on targetting? The cpa is really for everyone and I doubt gender, age etc has anything to do with who buys or not.

These are amazing results for a first timer! Rinse, repeat, and keep up with what your doing!

williamrs · 05-19-2010, 09:15 PM

You're getting great results for a beginner. Now, try to optimize your campaign. You can split-test some ads, create 2 or 3 landing pages and, of course, increase your budget (if you spent $70 and made $165, spend $200 and see what happens), etc...

William

Lukes.Ja · 05-19-2010, 09:36 PM

lol..what kind of offer did u run?

patje72 · 05-20-2010, 03:09 AM

Quote:

Budget might be the biggest problem then, this affiliate pays 2 months late, and I just can't afford to spend that much money for 2 months

Talk to your CC company
Talk to your bank
Talk to the Aff network (if you have to stop to promote their offer, they are losing money too!)

I am not from the US, so I don't know how the company's will react on your request. But in The Netherlands, It's no problem

Quote:

Now, try to optimize your campaign. You can split-test some ads, create 2 or 3 landing pages

Well....in 99% of all cases I would agree with you, but....never change a winning team...

For example one of my first websites was made with xsitepro en later modified with Dreamweaver. Now it's full of small errors. The allignment is not so great, a lot of CSS errors, spelling is....nah...but it converts like crazy!! People who are "experts" tell me to fix it, add more content or rebuild it from scratch. I am #1 on G. for a lot of phrases, it converts.....so I leave my baby the way it is.

harro1 · 05-20-2010, 03:50 AM

As others said increase the daily budget, and be prepared to make big bucks, I will invest any amount if i am getting atleast 100% roi, not bad for your first campaign

good luck!

ajeetroy · 05-20-2010, 03:58 AM

You have got a winner!! Anything over 100% ROI is great. Not many get a profitable campaign in the beginning.

Cheers
Ajeet

simonpiemon · 05-20-2010, 03:59 AM

Good work, that converts very well.

You've gotta try a bigger budget to see if it will scale.

If cash flow is the problem, perhaps try JVing with someone experienced on here, they may hold your hand through the campaign for a cut of the profits?

Kenster · 05-20-2010, 12:14 PM

Keep slit testing and keep optimizing. When you think you are done, then do some more. There is always something you can test!!

05-11-2010, 04:49 PM	#2
indexphp Custom Join Date: Oct 2007 Location: California Posts: 837 Thanks: 3 Thanked 139 Times in 92 Posts	Re: My first ever CPA - spent 70, made 165 but need input here If you spent $70 and made $165 in revenue, then thats a great campaign. Raise your daily budget... I wouldnt do too much split testing since youre pretty profitable right off the bat
	www.TrafficPlusConversion.com

05-11-2010, 04:54 PM	#3
Cash37 Senior Warrior Member War Room Member Join Date: Jul 2006 Location: North Carolina, USA. Posts: 2,134 Thanks: 153 Thanked 182 Times in 108 Posts Social Networking	Re: My first ever CPA - spent 70, made 165 but need input here Dude thats over 100% ROI... suck this campaign dry.
	How to Sell Art Online

05-11-2010, 05:05 PM	#4
jeffdonk Active Warrior War Room Member Join Date: Nov 2009 Posts: 79 Thanks: 0 Thanked 1 Time in 1 Post	Re: My first ever CPA - spent 70, made 165 but need input here Budget might be the biggest problem then, this affiliate pays 2 months late, and I just can't afford to spend that much money for 2 months Thanks for the reply, seems I'm doing something right then (and it seems that facebook actually does work in some cases). Another question though, in this campaign I link directly to the affiliate link and so I'm not able to build a list. Can't really see away around this either due to affiliate tracking etc, anyone got suggestion? Only thing I thought about was just copying the landing page, sending the info to me and manually fill in the info at the affiliate landing page (trough a proxy or something). There's probably a better way I guess?

05-11-2010, 05:20 PM	#5
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: My first ever CPA - spent 70, made 165 but need input here Nah, forget the campaign. Just tell me what you were doing and walk away! Just playing, of course keep the campaign. Too many people focus on ROI, when they should be focusing on profit! You are making good profit and a good ROI so you have no reason to stop. You can and should keep testing until you eventually feel like youve exhausted teh testing phase. Only then should you sit back with your feet up and bask in the glory. But, yes I am a huge fan of always testing and always optimizing. Try and figure out WHY your campaign works and replicate with different offers. Hope you are on to something good buddy!
	Six Figure Alliance Training/Coaching Course... Kenster's Six Figure Mission Blog \| Kenster's Six Figure Alliance \| WarriorJV - WSO Launches

05-11-2010, 06:17 PM	#6
cpabrainstormer Tim Van Dalsum War Room Member Join Date: May 2010 Posts: 94 Thanks: 1 Thanked 39 Times in 27 Posts Contact Info	Re: My first ever CPA - spent 70, made 165 but need input here Hey Jeffdonk, I couldn't agree more with these guys. And nice work getting that kind of ROI with Facebook PPC. I know A LOT of people who have tried Facebook PPC and just gave up because the bid prices were inflating so fast. But if you have a campaign making that kind of return, you may want to consider creating something (a blog w/ an opt-in, for example) that will allow you to optimize that campaign (and future campaigns in that niche!). You can easily create a blog and load it with great, original content and start building a list. That is what I have done with a few of my campaigns. I realized that they were converting really well and I was making a great ROI, so I decided to start a content blog, developed a free report/process that I would give away w/ opt-in, and within the report I would make one of the steps of the process going to my offer and filling out the form. I was never misleading anyone, and not only were they able to complete what they were already trying to do, faster, but they were also saving money while they did it. So if I were you, I would start a blog in that niche and try to get as many people to the offer as possible. And it sounds like a "buyer" audience, so you definitely want to get their email addresses to maximize the value of the customer. Hope that helps though! Best of Luck, CPABrainstormer
	Tim Van Dalsum - Owner of CPABrainstorm.com. A site dedicated to bringing the community of Cost Per Action Marketers together. Check out the site and see exactly what I do, every day, with my CPA marketing business!

05-11-2010, 04:45 PM	#1
jeffdonk Active Warrior War Room Member Join Date: Nov 2009 Posts: 79 Thanks: 0 Thanked 1 Time in 1 Post	My first ever CPA - spent 70, made 165 but need input here First of all, I've spent about 70$ on facebook ppc, and my results so far are about 165$. My lead rate is just under 10%. Are these good, average or below average results? So, my question is simple, is this a campaign I should keep running, is my lead rate to low so I should work more on my ad? I'm also curious about Facebook targetting, if my ad is good enough is it really any point i working on targetting? The cpa is really for everyone and I doubt gender, age etc has anything to do with who buys or not.

05-11-2010, 06:31 PM	#7
BH_Winchester Psychology Expert (MSc) War Room Member Join Date: May 2010 Posts: 119 Thanks: 12 Thanked 16 Times in 13 Posts	Re: My first ever CPA - spent 70, made 165 but need input here An excellent campaign - if you are using facebook ads the best thing you can do is play around a little with your ad picture, I find that using text, smiling people and one big red arrow (while all very cheesy effects) increase your CTR - but you've struck a winner with that return, keep putting what money you can into it. I would re-invest in that campaign in a heartbeat! Cheers, Bruce

05-11-2010, 08:42 PM	#8
valdivz HyperActive Warrior Join Date: May 2009 Location: Orlando,FL Posts: 240 Thanks: 6 Thanked 15 Times in 12 Posts Social Networking	Re: My first ever CPA - spent 70, made 165 but need input here wait a minute...I think I saw your ad...was it the one with a picture of a really hot chick ??? LOL...j/k ..that's all I seem to see these days are dating offers. But that's a no brainer my friend...ramp that sucker up!
	Cut The Crap & Give Me The Goods...!

05-19-2010, 03:16 PM	#9
Jena.LeadResearchGroup Warrior Member Join Date: May 2010 Location: Newport Beach, CA Posts: 10 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Re: My first ever CPA - spent 70, made 165 but need input here Sounds like you're off to a great start! Like Kenster said, "Try and figure out WHY your campaign works and replicate with different offers." Definitely keep at it with that campaign since you're making some good profit there! Congrats on the quick success.. hopefully you'll keep it up with new campaigns in the future!! Good luck
	Jena Account Manager : Habitat Agency AIM: Jena.LRG

05-19-2010, 09:15 PM	#11
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: My first ever CPA - spent 70, made 165 but need input here You're getting great results for a beginner. Now, try to optimize your campaign. You can split-test some ads, create 2 or 3 landing pages and, of course, increase your budget (if you spent $70 and made $165, spend $200 and see what happens), etc... William
	>> STOP... << Stop struggling alone. Stop wasting time. Stop being scammed. Only 1 SPOT LEFT - CLICK HERE

05-19-2010, 09:36 PM	#12
Lukes.Ja Active Warrior Join Date: Mar 2010 Posts: 50 Thanks: 0 Thanked 0 Times in 0 Posts	Re: My first ever CPA - spent 70, made 165 but need input here lol..what kind of offer did u run?

05-20-2010, 03:50 AM	#14
harro1 Advanced Warrior War Room Member Join Date: May 2010 Posts: 736 Thanks: 9 Thanked 38 Times in 37 Posts	Re: My first ever CPA - spent 70, made 165 but need input here As others said increase the daily budget, and be prepared to make big bucks, I will invest any amount if i am getting atleast 100% roi, not bad for your first campaign good luck!

05-20-2010, 03:58 AM	#15
ajeetroy HyperActive Warrior War Room Member Join Date: Sep 2008 Location: India Posts: 177 Thanks: 0 Thanked 9 Times in 9 Posts Social Networking Contact Info	Re: My first ever CPA - spent 70, made 165 but need input here You have got a winner!! Anything over 100% ROI is great. Not many get a profitable campaign in the beginning. Cheers Ajeet
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05-20-2010, 03:59 AM	#16
simonpiemon WARRIOR OF THE PIES War Room Member Join Date: Dec 2008 Location: Bournemouth, UK Posts: 35 Thanks: 63 Thanked 30 Times in 24 Posts Social Networking Contact Info	Re: My first ever CPA - spent 70, made 165 but need input here Good work, that converts very well. You've gotta try a bigger budget to see if it will scale. If cash flow is the problem, perhaps try JVing with someone experienced on here, they may hold your hand through the campaign for a cut of the profits?

05-20-2010, 12:14 PM	#17
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: My first ever CPA - spent 70, made 165 but need input here Keep slit testing and keep optimizing. When you think you are done, then do some more. There is always something you can test!!
	Six Figure Alliance Training/Coaching Course... Kenster's Six Figure Mission Blog \| Kenster's Six Figure Alliance \| WarriorJV - WSO Launches