yosoylat

Hi,
I've managed to install openx and setup everything, my ads are being served and all, but I would like to be able to track conversions.
I read almost every article available, every forum posts etc. and I found that you have to add a conversion tracker. I did that.

I ended up having an html code for a pixel fire that includes an img html tag with a parameter:
src=hxxp://mydomain.com/openx/www/delivery/ti.php?trackerid=1&cb=%%RANDOM_NUMBER%%

Can somebody tell me what am I supposed to do with this?
what am I supposed to do with the RANDOM_NUMBER?

thanks

jlopezjr

I would like to know this as well, I'm about to install openx.

xeromidas

i Know this is a old thread, but here is the answer:

How does OpenX Ad Server measure conversions

The occurrence of a conversion can be tracked and reported in OpenX Ad Server statistics. This tracking is performed by a technique called ‘trackers’.
Here is a short workflow of conversion measurement using trackers:

• A visitor of the site sees an ad on a page, and is interested in the product or service offered through the ad. The fact that the ad was displayed is recorded by OpenX Ad
  Server and reported as an impression.
• The visitor clicks the ad and OpenX Ad Server sends the visitor to the destination URL specified with the ad (most people call this the landing page). The fact that the ad was
  clicked is also recorded by OpenX Ad Server and is reported as a click.
• After arriving on the landing page, the visitor studies the offer and makes a decision to act (or not). Acting in this case usually means filling out a form to sign up for a
  newsletter, or to request a quote, or to purchase a product or service.
• After the visitor has completed the action, a final page (usually called the ‘thank-you page’) is displayed.
• The tracker that was created in OpenX Ad Server has a little snippet of HTML code associated with it. This snippet of code is executed as part of the thank you page on the
  advertiser’s website. It results in the display of a small invisible tracking pixel. The fact that this tracking pixel is displayed is recorded by OpenX Ad Server.

The use of trackers from OpenX Ad Server requires the cooperation of the advertiser, because they have to place the tracking pixel on their thank you page. In some cases advertisers don’t have the technical skills or the man power to do the work, in other cases advertiser have change management procedures that take ages. There are also situations where it is just impossible, for instance it will never be possible to insert a tracking pixel from a small site owner on the thank-you page for Amazon.com or iTunes.
Tracking pixels can send back more data than just the fact that a conversion occurred. They can also report on:

• The number of items in a sale
• The total sale amount (called ‘basket value’ on OpenX Ad Server).

A tracker, once created, can be linked to one or more campaigns. So a single tracking pixel, inserted into an advertiser’s website, can be used to track the performance of more than one campaign.




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I was looking 4 the same, but looks like 4 now its quite hard to do that if ur working with a CPA network.

My 2 cents