What's better, driving traffic to offer landing page or to an opt-in page and build a list?

Newrichgraphics · 05-26-2010, 07:53 PM

Easiest Money · 05-27-2010, 12:31 AM

Depends on what you are looking to do. So, what are you looking to do? You didn't really tell us what you want to accomplish.

socomplete · 05-27-2010, 01:06 AM

I'm going to be trying to do a both on my LP's, will report back.

RobAdvertMarketing · 05-27-2010, 01:14 AM

I tended to see more conversions sending traffic directly to a landing page only. However... you could at that point include a drop in Opt-In List but I always felt that opt-in's were a bit intrusive and put off people. I would do a split test and see if a opt-in effects conversion at all, if so, take it out if it doesn't effect it dramatically then go head and leave it in and harvest emails for future marketing. If they are a buyer one time most likely will be a buyer a second and third time as well.

RyanEagle · 05-27-2010, 02:19 PM

Different strokes for different folks (and different niches). Some niches it works better in with different traffic sources. Very broad question...

Kenster · 05-27-2010, 07:32 PM

Yep, there is no answer to this question. Some campaigns, traffic sources, methods, strategies will work better with one and others with the other.

Remember, the goal is to maximize the lifetime value of your customers/prospect. Test both and see which one will lead to a maximized lifetime value.

williamrs · 05-27-2010, 09:08 PM

It totally depends on your campaign. However, I've figure out that capturing leads can be a great idea to promote free trials on Google. You just need to have a good autoresponder series.

William

05-26-2010, 07:53 PM	#1
Newrichgraphics HyperActive Warrior War Room Member Join Date: Dec 2008 Posts: 175 Thanks: 1 Thanked 2 Times in 2 Posts	What's better, driving traffic to offer landing page or to an opt-in page and build a list? What's better, driving traffic to offer landing page or to an opt-in page and build a list?

05-27-2010, 12:31 AM	#2
Easiest Money Warrior Member Join Date: May 2010 Posts: 20 Thanks: 0 Thanked 1 Time in 1 Post	Re: What's better, driving traffic to offer landing page or to an opt-in page and build a list? Depends on what you are looking to do. So, what are you looking to do? You didn't really tell us what you want to accomplish.
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05-27-2010, 01:06 AM	#3
socomplete Brian Clark War Room Member Join Date: Aug 2009 Posts: 263 Thanks: 180 Thanked 23 Times in 17 Posts	Re: What's better, driving traffic to offer landing page or to an opt-in page and build a list? I'm going to be trying to do a both on my LP's, will report back.
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05-27-2010, 01:14 AM	#4
RobAdvertMarketing AdvertMarketing Rep Join Date: May 2010 Posts: 39 Thanks: 0 Thanked 2 Times in 2 Posts Contact Info	Re: What's better, driving traffic to offer landing page or to an opt-in page and build a list? I tended to see more conversions sending traffic directly to a landing page only. However... you could at that point include a drop in Opt-In List but I always felt that opt-in's were a bit intrusive and put off people. I would do a split test and see if a opt-in effects conversion at all, if so, take it out if it doesn't effect it dramatically then go head and leave it in and harvest emails for future marketing. If they are a buyer one time most likely will be a buyer a second and third time as well.
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05-27-2010, 02:19 PM	#5
RyanEagle I'll Make You Rich Join Date: Dec 2009 Location: Chicago, IL Posts: 691 Thanks: 7 Thanked 94 Times in 76 Posts Social Networking Contact Info	Re: What's better, driving traffic to offer landing page or to an opt-in page and build a list? Different strokes for different folks (and different niches). Some niches it works better in with different traffic sources. Very broad question...
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05-27-2010, 07:32 PM	#6
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: What's better, driving traffic to offer landing page or to an opt-in page and build a list? Yep, there is no answer to this question. Some campaigns, traffic sources, methods, strategies will work better with one and others with the other. Remember, the goal is to maximize the lifetime value of your customers/prospect. Test both and see which one will lead to a maximized lifetime value.
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05-27-2010, 09:08 PM	#7
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: What's better, driving traffic to offer landing page or to an opt-in page and build a list? It totally depends on your campaign. However, I've figure out that capturing leads can be a great idea to promote free trials on Google. You just need to have a good autoresponder series. William
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