Mário Gomes

I know that Google focus on user experience, so you should build a mini-site if you want to use adwords for your campaigns.

Does Yahoo accept 'single page' landing pages?

What about bidvertiser and sites like POF?

Thanks a lot!

williamrs

I think that the other ppc companies you mentioned may accept a single html page.

However, when working with Google you shouldn't simply use a mini-site, like the ones people use to sell ebooks, but a real, complete site with several (unique) content pages.


William

Mário Gomes

Thanks William.

When using a complete website, which page of the website do you promote and why?

Also, what are your favourite traffic methods?

williamrs

When I'm working with Google AdWords I build a complete website for my offer, use opt-in forms, autoresponder series and try to take the user through a longer path. Also, my homepage is NOT my landing page. I always split-test 2, 3, 4 or even more landing pages, but I never have a landing page as my homepage.

When working with CPA, PPC has become my favorite traffic source. However, I have never tried PPV or media buying, for example, so I'm not saying that PPC is the best traffic source you can use with your campaigns. There are so many possibilities out there and several good traffic sources (both free and paid). The problem beginners face is not finding a good traffic source, PPC, article marketing, video marketing... all these are good traffic sources. The problem most of them face is to choose a specific traffic source and stick at it until they master it. Just reading an ebook or watching a video series is not enough, it's just the beginning. Then, you have to take action and strat learning from your own experiences. If you want to make money online you need to master a system, and you can't do it if you're always losing your focus.

So don't worry too much about what traffic source you should choose. Choose a paid one if you have a good budget, on the contrary, use a free one. SEO, article marketing, ppc, ppv... all of them may work for you if you can focus on a specific system and stick at it for enough time.


William

Mário Gomes

Hi William,

Thanks a lot for taking the time to answer my questions, you are being really helpful.

Could you please explain this a bit better, because this is one of my major doubts? If you have a complete website and want to promote it using Google Adwords, which pages do you advertise?

1 - Do you advertise the home page and let the users search the site for the landing pages themselves?

2 - Do you promote the landing page directly being a sub-page of your website? Like domain.com/landingpage1 ?


Also, from your experience, how hard is it to work with other PPC networks such as Yahoo?

Thanks a lot!

williamrs

For your first question, the answer is the option 2.

About the other PPC companies, they are not harder than AdWords. Actually, they can be even easier. Talking about Y!, for example, I often use them to test campaigns, and then move on to Google when I have a winner.


William

Mário Gomes

1) Would you have multiple landing pages in your website, which are actually sub-pages? Like:

domain.com/landingpage1
domain.com/landingpage2
domain.com/landingpage3

2) If yes, would you set-up each landing page around a specific and different keyword?

3) Would you promote each one with a different ad (for a differet keyword)?

Thanks a lot!

williamrs

Yes, I split-test multiple landing pages to determine which one performs better. However, I don't build landing pages around a specific keyword or create different ads for each lp.


William

rvrabel2002

Why not? Doesn't this increase quality score?

Mário Gomes

1) Do you have multiple content pages and then redirect all of them to a single landing page?

2) If not, do you have multiple landing pages running at the same time?

3) Every page is a landing page (except for privacy and that stuff) ?

Thanks!

williamrs

Because it's not necessary .

Building a specific landing page for each keyword and then split-testing them requires A LOT of work, and it's not necessary. I just create one good landing page with 500+ words of unique useful content and use it with all my ads and keywords. I do it for both search and cn and I have never had problems.


William

williamrs

No, man, don't over complicate the things

Build a website around your niche, then create a landing page to receive your PPC traffic. All the other pages are normal pages that belong to a normal website. Pretty simple. When I create more than one landing page I split-test them (send traffic to all of them to see which one has a better performance) and use the winner.


William

Mário Gomes

Hi William,

You mean like:

1) Create a 'normal' website with a homepage and 10-15 sub-pages of original content.

2) Create an 'extra' page, that is going to be a landing page and add it to the website. (site has now 16 pages)

3) Drive traffic to the landing page only.

Is this correct?

williamrs

100% correct

Davey T

I for one would like to call out William. You spent a lot of time and effort to help the op. (And everyone else that have read this) This is the reason that I frequent this site. Thank you very much William!!! That was really generous to spend the time answering all of the questions that were asked. Thanks bro!!!

Mário Gomes

Thanks a lot William!

I wish you the best of luck in your endeavors.

williamrs

I'm happy that my posts were useful for you.

I have learned a lot from this forum and I'm still learning from members who are willing to share their knowledge and experiences. So I just try to pay back by contributing with this community.


William

wDigital

Hey William,

Thanks for answering all those questions, that was some serious quick fire stuff!

I must admit I have avoided 'Big G' like the plague for PPC since the horror stories of closed accounts, etc..... but you are tempting me to revisit them

Thanks for this buddy.

williamrs

Yes, those stories are frightening!

However, Google still delivers the most targeted traffic on the internet, so avoiding them is a mistake. You just need to build your sites properly and those things won't happen to you.


William

Mário Gomes

William,

Do you put links for the other 10-15 'content pages' in your landing page, or you just link the content pages to the landing page but not the other way around?

Best regards,
Mario Gomes

williamrs

No, there are no links between the landing pages and the content pages, it's not necessary.


William

jordanberg2311

Can ppc use with cpalead network? i cant get into those big networks without good background, I'm quite new with IM.

how relevant is cpalead's survey compare with others bigboy toys like Neverblue or MediaTrusts

williamrs

No doubt that it's easier to join CPALead than NB. However, I think that you should submit your application to NB even if you are a beginner. Make some research on this forum and you will find a lot of threads explaining how to get accepted by networks. This is not a hard task and you don't need to be making $10K a month to get an account approved. After all, you need to get accepted for some networks before you start making money .


William

jordanberg2311

10 extra minutes for lots more contents?

Mário Gomes

That's just not realistic unless you outsource, and even then you will have to wait more than that for the content to reach your hands.

bartko09

Hi William!

Great info! Thanks for taking the time to fill in the gaps. I have a quick follow up question.

First, you said that you don't have links between the landing page and the rest of the website. Assuming that the content on the rest of the website relates to the product you're marketing on the landing page, why not give the users the ability to see your content? If you're not linking the two, how do the users find the content on the rest of your webpage? Do you rely on SEO?

And last, do you at least have a link to the product you're promoting on your landing page?

Thanks again!!

williamrs

The only links I have that connect my landing page to the rest of my site are the small links at the bottom (footer). People can access my website using the links at the bottom or simply by typing my domain on their nav bar. However, all my landing pages have a purpose (e.g. send people to the offer's page with the right mindset, make them subscribe for my email series, etc) and I can't let people leave the page without performing the expected actions. For this reason, I avoid distractions and try to keep them focused on the content on my LP.

It depends, if I'm not using an opt-in for yes, I do.


William

Maji

Thanks for the info

WFParadise

William and how google looks at your affiliate links on that landing pages ? Have you been slapped via that ? Or do you hide them via redirects ?

williamrs

No, I have never been slapped. I just make sure that I have a complete site with good content. Of course, I don't promote free trials without an opt-in form, but I think that most offers are allowed (e.g. ringtones, dating, mobile, games, short forms, quotes etc).


William

getaloadathisguy

William, thanks for helping the op as you have cleared a lot of things regarding PPC and landing pages for myself and others.

@jordanberg2311 applying to Neverblue is actually pretty simple. I even indicated in my application that I have no prior IM experience and even flatout said the same on the phone. However, what's key is to call Neverblue after you submit your app (a phone number should be included in a confirmation email), and in the simple interview, just convey to the affiliate manager that you have a decent knowledge of IM - how to drive traffic, verticals and offers you plan to promote, etc. I didn't even have a website at the time and still got approved.

theperfectstrategy

I would say mini site helps more than landing pages. Visitors have started having this less interest mindset for landing pages.

desp12

why not create a squidoo page. with the cpa link

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