[YSM] Content vs. Sponsored Search

Mário Gomes · 06-05-2010, 01:08 PM

What's your opinion on YSM Content Search? Is it worth it?

Thanks a lot!

socomplete · 06-06-2010, 01:32 AM

Both can be great,just pick one and go with it, For a targeted campaign I would use one keyword in the whole ad group. Yahoo will bold the keyword that you have in the campaign, and if everything is relevant you will be rewarded with a high click through rate and high conversions.

RELEVANCY is key!

most PPC networks want you to be be as relevant as possible and you will be rewarded. I just made a conversion about 30 minutes ago just using this simple yet highly effective way of using PPC.

It also helps if the keyword your targeting is on the landing page, I see many marketers dump a ton of keywords in an adgroup and wonder why they loose their shirt. Build your campaign slow and once one keyword is working and you track that keyword you move on to a few more and scale up from there, one at a time.

You can start with a lot of keywords in your campaign, but unless you have a good amount of money to begin with it may be a while before you see results without spending a good amount.

I also recommend using 2 keyword combinations or more for higher conversions for example

if your promoting basketball gear use:

Instead of: basketball

use: basketball shoes(2 keywords or more)

If your not getting that much volume you can always keep adding more words until you reach the desired volume/income.

Another thing, don't be afraid to go after an expensive keyword that may cost more but may convert better. You can always ask for a payout increase or increase the conversion rate by being more... you guessed it Relevant.

karukera · 06-06-2010, 10:48 AM

Yahoo content search is an absolute joke. Don't waste your time with it and focus on search.

06-05-2010, 01:08 PM	#1
Mário Gomes WF is my ATM War Room Member Join Date: Apr 2010 Location: Portugal Posts: 514 Thanks: 48 Thanked 27 Times in 21 Posts Contact Info	[YSM] Content vs. Sponsored Search What's your opinion on YSM Content Search? Is it worth it? Thanks a lot!

06-06-2010, 01:32 AM	#2
socomplete Brian Clark War Room Member Join Date: Aug 2009 Posts: 263 Thanks: 180 Thanked 23 Times in 17 Posts	Re: [YSM] Content vs. Sponsored Search Both can be great,just pick one and go with it, For a targeted campaign I would use one keyword in the whole ad group. Yahoo will bold the keyword that you have in the campaign, and if everything is relevant you will be rewarded with a high click through rate and high conversions. RELEVANCY is key! most PPC networks want you to be be as relevant as possible and you will be rewarded. I just made a conversion about 30 minutes ago just using this simple yet highly effective way of using PPC. It also helps if the keyword your targeting is on the landing page, I see many marketers dump a ton of keywords in an adgroup and wonder why they loose their shirt. Build your campaign slow and once one keyword is working and you track that keyword you move on to a few more and scale up from there, one at a time. You can start with a lot of keywords in your campaign, but unless you have a good amount of money to begin with it may be a while before you see results without spending a good amount. I also recommend using 2 keyword combinations or more for higher conversions for example if your promoting basketball gear use: Instead of: basketball use: basketball shoes(2 keywords or more) If your not getting that much volume you can always keep adding more words until you reach the desired volume/income. Another thing, don't be afraid to go after an expensive keyword that may cost more but may convert better. You can always ask for a payout increase or increase the conversion rate by being more... you guessed it Relevant.
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06-06-2010, 10:48 AM	#3
karukera Active Warrior War Room Member Join Date: Nov 2007 Location: Ask My Affiliate Manager Posts: 85 Thanks: 5 Thanked 2 Times in 2 Posts	Re: [YSM] Content vs. Sponsored Search Yahoo content search is an absolute joke. Don't waste your time with it and focus on search.
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