otherwhirl

May sound like a VERY general question guys, but i'm considering promoting some CPA offers. I've never used this platform and could use some insight.

Thanks!

excoder01

The majority of people there promote other dating sites or products to help people date more (teeth whitening muscle, etc).

Get targeted as possible to ensure a high click-thru rate (CTR), like 0.20% to 0.55%...and it must convert as well. Since POF is a CPM model, you get charge everytime your ad display - so a good campaign is one with a lot of clicks.

I find that ethnic-based, age-based, and promoting offers based on certain interests work best. Be targeted as much as possible - and promote offers based on those demographics.

Hmm...maybe I should share a successful campaign running now?

Clickbank product - "Asian Dating Superstar" and also a dating site (CPA offer).
Description: "Asian guys have it tough compared to other races. Check out the system to help Asian guys date more!"
Target: age 18,40; single, Asian,Indian; black hair;serious relationship;under 6'2"
Image: Funny picture of a person

People will click on funny or weird looking pics.

I was really surprise this one got a very high CTR...100 clicks for less than $7 and the commission pays about $50. Not the best out there, but it's the best for me thus far.

You can be my competitor.

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Affiliatebuddy

Funny pic... very important aspect for getting clicks

Thanks
AB

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VanceAd

used advanced settings. //session depth//etc and really notice a difference. the issue is over targeting and loosing scalability

VanceAd Network LLC
http://vancead.com
aim: VanceAdvertising//twitter:VanceAd
1-(800) 821-1521

williamrs

I have been using them successfully. However, I have only promoted short form submits until now, no Clickbank products or free trials.

There are 2 things that are very import when advertising on POF:

* Demographics
* CTR

Your minimum CTR should be %0.1. It can be easy to reach this number with some campaigns and hard with others, but it's not a good thing to work with a CTR below .1 when you are paying per impressions.

The demographics are also very important. You can promote many offers with POF in many niches (not only dating), but it's essential that you find the right public to target. If you choose the wrong demographics you have no way to succeed.

Here is a link for an interesting case study that may help you understand how this platform works:

Plenty of Fish Case Study – CPM Bid Effects – Preview | RileyPool.com


William

KC-Coop

CTR is definitely important - you want to test quite a few images for each campaign. The image is going to have the largest effect on CTR in the ad itself.

Be creative and surprise them with your images - don't use the same images that everyone else is because your demographic will quickly go banner blind.

otherwhirl

Hey thanks everyone for your insightful comments. I must say one of my main gripes with POF is that they have sooooo many damm RULES. I often think, who in the hell is actually making any money promoting on this network.

I'm not going to lie, I REALLY just feel like asking them to refund my $25, but I may give it go.

Thanks again guys

KC-Coop

They are a lot less strict then Facebook is.

You'll want a much larger budget then $25 to be able to test any offers on there.

OnlineMasterMind

First of all, you need to change your mindset. Success requires failure regardless of the ad platform. In other words, you gotta test it yourself and find out what works - regardless of what people tell you.

If you see ads consistently, people are making money - it's that simple.

Use common sense.

With that said, it is more difficult than it used to be.

I can remember spending $500-$2000 a day and getting a 400% ROI consistently for months. Then Markus went and posted that damn thread in the other WF forum. (I don't blame him though - I like Markus and he's very smart)

The bottom line is now you have to have your act together a lot more which means more targeting and more monitoring of your campaigns.

Not sure what your goals are, but if they're $500 or less a day than I'd say it's definitely worth it for you.

OnlineMasterMind

lol you don't sound like you're cut out for being an Entrepreneur.

Mike Morgan.

POF is very powerful advertising platform.

The problem is that the most majority of marketers don't understand it very well . As a result they try it and immediately decide that POF doesn't work .

But , to tell you the truth it is really powerful .

Few of the things that you need to be aware is that ...

In order to successful come up with successful campaign you need to test varieties of ads , offers , images and demographics .

You also need to be aware that CTR is a big factor in the success of your POF advertising campaign .

One more point is that ...

One of the most powerful features of POF is its targeting capability . It has very advanced targeting capability . By using this powerful feature , you can make a killing with POF .

So , POF is really very powerful advertising platform .

Hope it helps .

Mike

otherwhirl

Without turning this into a bashing match, i've been an entrepeneur pretty much all my life.

My reluctance to spend money in an area that I don't understand is simply that and that only.

Chill out on the insults...

Jeremy Kelsall

POF used to be a very powerful platform...it still is to a certain extent, if you can read the data, and are willing to test the **** out of things, but with the flood of "new" people hitting it up after the release of a couple of recent products, it definitely isn't as easy as it once was to scale campaigns when you find the winners as there are more and more people dividing the clicks.

Clyde

Sent you a PM sir.

otherwhirl

Hi,
That's strange, I didn't see any PM from you in my inbox.
Shoot it again please.
Thanks

KevScarb

POF gives me my second best ROI after Facebook. BUT...

You have to have your target demographics right for what you offer. Most people go broad, and because it is a CPM network they burn through their cash quicker than a newbie in a Las Vegas lap dancing club.

If your target market campaign is 40 year old fat women who smoke and live in Watford, you have nailed it. If you try women aged 18-60 looking for a date, prepare to lose your money.

otherwhirl

Hmm...yes I understand.

Thanks

EagleLady

So many kind people here. Love it!!! I love your question, Other whirl!

Cash37

I agree!

10 characters

How to Sell Art Online

RyanEagle

Try hitting international markets - much easier to get profitable there. We have over 250 offers in our system for 20 countries (even though POF only has ENG inventory)

GrindHard

Whether you're a veteran or a newbie, feel free to hit me up if you'd like to know what's working in the CPA space on PlentyofFish!

harro1

Funny pics can give higher ctr but lesser conversions, this happened to me many times.

otherwhirl

Yeah it always trips me out the different outlooks (and responses you get on this forum and others...)

Cheers!

otherwhirl

"10 characters" ... what do you mean by that

otherwhirl

Hey RyanEagle,

So is this bull or real? I just saw your site. I wanna join.
Gonna PM you.

andreblamads

I've had success with it. I suggest hitting the INTL market tho.

otherwhirl

Thanks Andre,

Hey can we cht via PM?

shmilyvip

Thanks too,very helpful

ChrisBa

Just like any other traffic source, POF can be a great way to promote offers, since there is no keyword targeting option, you NEED to make sure you nail your demographic dead on and have a very convincing ad copy

PANDAmonium

I posted this in another site but one thing that people seem to overlook on PoF is the Session Depth and LogIn Count targeting options. In my opinion these two options can really make or break your campaign.
Session Depth is important because of the routines that normal users have when logging in. They will check their messages, see who checked them out, look at the pretty people that have and return messages. During that time they are less likely to click on ads. So a safe bet would be to start showing your ads at a later/deeper session depth. Start at say 5-8 and start tweaking it from there.
LogIn Count will help you target older or newer members. Those that are newer will not have seen the ads that we constantly throw at them. Test new creatives on larger login counts since these users have seen it all by now.

Bidding on PoF is you get what you pay for. Its not like Facebook where you can bid 50cents and end up paying 34cents. You bid 50cents cpm you pay 50cents cpm. the higher the bid the closer to the front of the line you will be. ive been told in order to get some volume and better quality traffic bid over 55cents cpm.

Let me know if there is anything I can do to help

Arthur A4D
AIM: ArthurA4D
A4D.com

ChadH

Listen to the man.... do not overlook session depth.

POFBen

You'll just end up with a bunch of "curiousity clicks". Best way is to nail down a niche demo and start making ads that speak to that particular demographic.

jeffrey73

Listen to this man. He knows his PoF!

imkazu

you can target quite a bit in pof (car, education, body type, etc), which helps building specific micro niche campaigns ... also, ads are easier/quicker to get approved on pof

ImKazu.com - online affiliate marketing blog

POFBen

Thanks man

We also let a lot more slide than some other social media traffic sources.




EVERYONE should be using our conversion tracker if you're advertising on POF, here's a case study that you all should read:

rileypool.com/case-studies/case-study-using-pof-conversion-tracking-to-weed-out-non-converters-%E2%80%93-results/

laganja

that's the worst ad writing I have ever seen.

you realize that racist ad could probably get you sued and no one would ever click it ?

Tina Golden

Maybe you should re-read his post where he says it got the highest CTR? LOL.

Tina

bigg

guess everyone has stated the things to do.
i'd suggest concentrating on ad blindness. do some research and overcome that.

Herbert S Richter

POF works good.

I have spent close to $10,000 over there and I think its a profitable source of really targeted traffic.

I beg to differ with those who keep on talking about targeting.

I've had immense success direct linking a dating offer from maxbounty with minimal targeting if any.

Lets face it, POF is a dating site and almost everyone there is SINGLE and probably searching and not just there for Kicks Unlike for FB or adwords.

Have a good Adcopy and identify an offer that converts and you're good to go!~

MAKE $$872.96+ Daily WITH P.O.F! Use EXACT Offer & Exact CAMPAIGN!

POFBen

It's true, POF has a turnover rate of something like 20%: people leave when they find someone.. and if it doesn't work out, they come back. Facebook is different because once you have a profile, you're done.

A lot of people make the mistake of rolling over their Facebook ads onto POF and expecting the same results. Dating traffic vs. Social traffic are 2 different beasts! The good news is that they can both be tamed

Rob141

I had a terrible experience advertising (or trying to advertise) with POF, terrible!

Cannot trust them with your money, that's all I'm saying.

Biowza

I tried a campaign on POF a while ago, didn't get the results I wanted so I stopped. I was caught up in the 'Buy every new product' phase at the time so I was easily distracted.

I might give it another shot though.

POFBen

We've got a LOT more awesome features added to the platform since you've last tested. For example, our conversion tracker pixel fires back information about which demographic was your best/worst converting demographic. Using this information, you can then exclude the non-performing demographics and profit.

yukon

Try a Google search for the keyword "demographics".

You wouldn't try to sell tire chains to a truck driver that only drives in Florida would ya?

The answer would be, no! You would have better luck selling tire chains to a truck driver in Montana.

That's the basics of "demographics" {truck driver} + {montana} = {tire chains}.

yukon

I'll be testing POF soon, wish me luck.

POFBen

Good luck! And more importantly, stay in touch: ben@ pof.com

jeffrey73

I don't think you can blame them just because your ads didn't work one time, and you had a terrible experience. There are plenty of people making money there, so you should probably focus more on how you can improve your own campaigns.

blillard

Try using their demographic research that tey provide. They basically tell who to target based on the keyword you enter. It all there. For a get ripped product I would use the key word gym or fitness as that would be something that people would put in there profile as an interest or hobby.

CPAmojo

Old thread, but POF definitely still works. Targeting your ad to your audience is key. They have the most filters out of any advertising network on the web. Take advantage of it!

davidsamra

How are they compared with FB to get ads approved? Are they as strict with pictures (for ex., showing cleavage)?

Also do you find more success with landing pages or direct linking on POF?

Thanks in advance.