An offer just stopped converting completely....what to do?

Prevalent · 10-28-2008, 06:01 PM

Hi all,

So I've been promoting an offer for a week or so just testing it out. Overall I was converting at around 6%.

So, I decided to really give it a go and so far today I have sent 218 visitors. Suddenly...just today....0% conversions!

Is this normal? Is something happening on the backend that is keeping my conversions from being counted? Should I just keep going and see if it will catch up?

Any opinions are appreciated.

indexphp · 10-28-2008, 11:11 PM

Check and see if the offer got pulled from the network. Dang CPA companies never think to tell you that. They will usually compensate you though.

Prevalent · 10-29-2008, 12:10 AM

Good suggestions. I'll check with my AM to see whats up. I really didn't push a ton of traffic and only pulled $37 from this offer over a week.

Meanwhile, I have changed my campaign to another offer at another network.

PPC-Coach · 10-29-2008, 10:33 AM

That kind of drop means it got pulled an nobody told ya.

MicahF7 · 11-17-2008, 02:03 PM

Luke sample is corect...

You could also be seeing a direrance in the quality of traffic... If the traffic is from somewhere less then then convertions could be less.

I had some traffic from one place converting at 60 - 70 % on a daily basis... One day it was at 90%! Beleive it or not... But i took that same offer and did a press release ( diferant traffic ) and the convertion rate was no where near the same... So it was because of the traffic not the offer.

You never mentioned the offer NOT WORKING so maybe this is your problem.

Micah Rush

mikecowles · 11-17-2008, 02:06 PM

Where is the offer at? Is your traffic from ppc or seo or something else..? All of those have different answers. Your first step is to see if the ad/site is still there!

Also, do you have stats for the site? (Like google analytics). This will tell you where people are coming from to reach your offer and you can assess if one of the traffic sources changed or if it's just a slow week...

Hope this helps.

-Mike Cowles. <><

yep!jamie · 11-18-2008, 01:17 PM

Sometimes when I see a stop in traffic I pause the campaign and re-start in a day or so. Or, like stated above, you could have been pulled. Affiliate managers should tell their affiliates when an something has stopped.

Kunle Olomofe · 11-19-2008, 02:49 AM

I didn't really understand if you're promoting your own product or a 3rd party, but in any case, the only way to know if the problem is with the site is to track as many of their actions as possible, e.g. entry-exit pages, how long they stay on the site, if they are following the necessary actions etc, and what the patterns of their movements around the site are (if this is your site it's a good idea to track this, if it's a 3rd party site then try sending traffic from yet another source and see if the same thing happens again or not).

The only way to know is to test a few variables, and then again, like Mike Cowles said it may just be a slow week, it happens... hope the conversions pick up again quickly.

Cheers,

Kunle

10-28-2008, 06:01 PM	#1
Prevalent Tuning In, Dropping Out War Room Member Join Date: Apr 2007 Location: In The Search Engine Posts: 596 Thanks: 31 Thanked 32 Times in 21 Posts	An offer just stopped converting completely....what to do? Hi all, So I've been promoting an offer for a week or so just testing it out. Overall I was converting at around 6%. So, I decided to really give it a go and so far today I have sent 218 visitors. Suddenly...just today....0% conversions! Is this normal? Is something happening on the backend that is keeping my conversions from being counted? Should I just keep going and see if it will catch up? Any opinions are appreciated.

10-28-2008, 11:11 PM	#2
indexphp Custom Join Date: Oct 2007 Location: California Posts: 835 Thanks: 3 Thanked 140 Times in 93 Posts	Re: An offer just stopped converting completely....what to do? Check and see if the offer got pulled from the network. Dang CPA companies never think to tell you that. They will usually compensate you though.
	www.TrafficPlusConversion.com

10-29-2008, 12:10 AM	#3
Prevalent Tuning In, Dropping Out War Room Member Join Date: Apr 2007 Location: In The Search Engine Posts: 596 Thanks: 31 Thanked 32 Times in 21 Posts	Re: An offer just stopped converting completely....what to do? Good suggestions. I'll check with my AM to see whats up. I really didn't push a ton of traffic and only pulled $37 from this offer over a week. Meanwhile, I have changed my campaign to another offer at another network.

10-29-2008, 10:33 AM	#4
PPC-Coach Senior Warrior Member War Room Member Join Date: Sep 2007 Location: , , . Posts: 2,238 Thanks: 31 Thanked 504 Times in 303 Posts	Re: An offer just stopped converting completely....what to do? That kind of drop means it got pulled an nobody told ya.

11-17-2008, 02:03 PM	#5
MicahF7 Micah Rush Join Date: Aug 2008 Posts: 441 Thanks: 26 Thanked 110 Times in 33 Posts	Re: An offer just stopped converting completely....what to do? Luke sample is corect... You could also be seeing a direrance in the quality of traffic... If the traffic is from somewhere less then then convertions could be less. I had some traffic from one place converting at 60 - 70 % on a daily basis... One day it was at 90%! Beleive it or not... But i took that same offer and did a press release ( diferant traffic ) and the convertion rate was no where near the same... So it was because of the traffic not the offer. You never mentioned the offer NOT WORKING so maybe this is your problem. Micah Rush

11-17-2008, 02:06 PM	#6
mikecowles Advanced Warrior War Room Member Join Date: Jul 2008 Location: , , USA. Posts: 957 Thanks: 911 Thanked 568 Times in 119 Posts Social Networking	Re: An offer just stopped converting completely....what to do? Where is the offer at? Is your traffic from ppc or seo or something else..? All of those have different answers. Your first step is to see if the ad/site is still there! Also, do you have stats for the site? (Like google analytics). This will tell you where people are coming from to reach your offer and you can assess if one of the traffic sources changed or if it's just a slow week... Hope this helps. -Mike Cowles. <><
	Want instant traffic, list building, affiliates, JVs, residual tracking and more..? Set up Your Own Affiliate program in less than 60 seconds at www.simpleoneclick.com.

11-18-2008, 01:17 PM	#7
yep!jamie Warrior Member Join Date: Nov 2008 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: An offer just stopped converting completely....what to do? Sometimes when I see a stop in traffic I pause the campaign and re-start in a day or so. Or, like stated above, you could have been pulled. Affiliate managers should tell their affiliates when an something has stopped.

11-19-2008, 02:49 AM	#8
Kunle Olomofe Advanced Warrior War Room Member Join Date: Aug 2002 Location: Lagos, Nigeria. Posts: 690 Blog Entries: 7 Thanks: 121 Thanked 119 Times in 61 Posts Contact Info	Re: An offer just stopped converting completely....what to do? I didn't really understand if you're promoting your own product or a 3rd party, but in any case, the only way to know if the problem is with the site is to track as many of their actions as possible, e.g. entry-exit pages, how long they stay on the site, if they are following the necessary actions etc, and what the patterns of their movements around the site are (if this is your site it's a good idea to track this, if it's a 3rd party site then try sending traffic from yet another source and see if the same thing happens again or not). The only way to know is to test a few variables, and then again, like Mike Cowles said it may just be a slow week, it happens... hope the conversions pick up again quickly. Cheers, Kunle