DustonMcGroarty

I was at a mastermind meeting yesterday and someone mentioned a site affiliated with Google Adwords that is running a program where your banner ads follow visitors. For example, you have a golf site and a visitor goes to ESPN.com and sees your ad. After they're done at ESPN.com, they go to CBSsports.com and the ad follows them (given the fact that both of these sites are using banner ads).

I thought this was a cool idea to be able to stay in front of your target customers but I can't seem to find out who is doing this and where I can sign up.

Anyone hear of this?

williamrs

I didn't know about it... but it seems to be very interesting!

I assume it works with PPC, not CPM, though. After all, you could lose a lot of money with people who are not interested in your ad with you were paying per impressions.


William

DustonMcGroarty

I think I might have found it...AdRoll.com. They're calling it "retargeting". It takes non-converted visitors from your site and places banner ads on targeted sites that they visit. There is a CPM option as well. Pretty cool!

DustonMcGroarty

forgot to mention it has nothing to do with Adwords which is a bonus!

ChadH

Ya it's called retargeting/remarketing. Google implemented on Google Display Network in the past few months.

The ad is normally within the same network or exchange. Normally it has to do with if someone clicks on the ad, the user is cookied pretty much. If you're smart about it, you can target people who made it to different pages of your site. Maybe they filled out some info about themselves and you used that general info in your ads.

It's a great technology but has been around a long time. Brings another element to the game, and for product owners who control the back end funnel, it can be great for getting rid of buyers remorse, and essentially keeping a "list" of people without having to mail to them.

AdRolls CPMs are fairly high imo, different networks allow retargeting, but AdRoll and Adwords are probably the 2 most accessible.

markjacey

Banners follow me all the time. Installed Ad-block but they do even more.

Seriously if many sites are in the same network same ad can be on many websites until you click it. (If it's everywhere it must be good.)

PPC-Coach

The neat part is you can say one thing on one banner, they click it but don't buy.

So they go to the next site and you say something like, "you clicked this before"..

That would freak them out a bit.

aromathe

called remarketing , can now do this with google on the content network

JenBrannstrom

I've run retargeting/remarketing/banner following for several customers.
Points to look out for:

1. you need a minimum of 500 people (browsers) tagged / cookied before AdWords will "remarket"
2. at a few cents per visitor it seems cheap, but the $$ can stack up pretty quickly (see 1)
3. Google sometimes permits batches of new websites into the network, that are really extreme.
   Real example: one customer I was retargeting for suddenly had his ad show up on an Al-Qaeda-affiliated (or at least politically supportive) site.
   I lost the customer and all the rep had to say was "oops".

However, done correctly it can work.
Having said that, AdWords has just rolled out ICM or Interest Category Marketing, which works really well if you have a definite market you need.
Basically Google has collected a massive amount of data on people and they will adjust your ad's showings to people it knows to be interested in that category or Topic.

Hope this helps.

mrelosa

Wow. Really? This sounds amazing.

Mike Morgan.

Yes , it is interesting idea and it is used by few Ad networks .

This kind of targeting is called behavioral targeting .

Ads are served based on your surfing behavior of the user. If the user reads an article about Golf in one site , they place a cookies in the user computer and follow him with a golf ad when the user surf other sites .

Joelrunner

We use remarketing for most of our PPC clients, and find that our remarketing campaigns convert anywhere between 20% and 90% cheaper than our "regular" PPC traffic. (One of our campaigns not only converts 90% cheaper, but average purchase price is about 5x higher!)

jasonthewebmaster

Its a google adwords setting called "remarketing" - its pretty cool idea but i think very few are actually using it

CPA Andrew

Retargeting is a great method everyone should use it!

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PPC-Coach

It works too, but I've got to the point where I want to see other ads now on sites!!!

Ghansson

Yea, remarketing is really cool and can be really effective combined with SEO/serp marketing. Someone search for "car dealers chicago" and finds your site. Bam, they're hit with a remarketing cookie. Later that day they check their email on yahoo or read the news at a news site and bam, they're hit with your banner, "Used cars in Chicago"

aholland

This is an interesting technology. Gives us a better way of maximizing our paid ads.

Way to success...

SuccessMarketer

Interesting... now I understand how on earth I was seeing the same ads in all the sites (I even thought I had a damn virus! lol). I have been looking to purchase another house and an advert from a big property development company keeps following me! interesting technique...

jeffrey73

I remember that ShoeMoney was talking about "re-targeting" last year, or maybe even before that. This is not really that new, but it's definitely a very effective way of marketing.