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Old 08-01-2010, 05:59 AM   #1
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Default Why I Hate CPA Companies!

I've tried them - many times. But, for all the time I've put into them ...

  • Building campaigns
  • Writing articles
  • Blogging their offers
  • Etc, etc, etc ...

It's like I'm some sort of adversary to them.

For example, I just spent some 10 hours in the last week writing and publishing a few articles that promoted a couple of travel offers from a well-known CPA company.

These articles were starting to get some traction when - Bam! The CPA company pulled the offer in favor of a new one. They notified me that all traffic going to the previous offer would be automatically transferred to the new one. Great.

Trouble was ... the new offer wasn't even related to the offer that my articles were built around!

Arrgggh!

This has happened a number of different times so far and it's really pi***ng me off!

This is why I'm basically abandoning the CPA model in favor of Clickbank/CJ. Yes, the conversion rate is not as good, but at least the products stick around a bit longer!

Any other Warrior been experiencing this frustration?

--JR

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Old 08-01-2010, 06:06 AM   #2
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Default Re: Why I Hate CPA Companies!

The CPA industry changes as rapidly as a woman's emotional state, which is why if you are going to do CPA, you would be better off using paid advertising such as PPV. SEO takes way too long, as as you have found out, the offer's can expire very quickly, if not over night.

Also, what kind of offers were you promoting? You would be best promoting lead generation offers such as credit repair.

The thing with Clickbank is you really need to have a list in order to make the most sales, otherwise you will find it very difficult to survive.

Chris

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Old 08-01-2010, 06:06 AM   #3
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Default Re: Why I Hate CPA Companies!

This has happened to me numerous times, pushing 50 articles to 10 different offers and I was faced with two problems:
- They pulled some offers, some of which weren't offered by any other company
- One of the CPA companies I was pushing leads to were a scam - GREAT

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Old 08-01-2010, 06:18 AM   #4
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Default Re: Why I Hate CPA Companies!

Quote:
Originally Posted by skyfox7 View Post
The CPA industry changes as rapidly as a woman's emotional state, which is why if you are going to do CPA, you would be better off using paid advertising such as PPV. SEO takes way too long, as as you have found out, the offer's can expire very quickly, if not over night.

Also, what kind of offers were you promoting? You would be best promoting lead generation offers such as credit repair.

The thing with Clickbank is you really need to have a list in order to make the most sales, otherwise you will find it very difficult to survive.

Chris
Very true.

I was promoting travel offers which I thought were fairly stable.

Lesson learned.

I agree about the list, but if one can succeed in getting appropriate articles to the first or second page of Google for specific keywords, it's almost Better than a list since the (cloaked) offer stays in front of the audience day-in, day-out.

The trick here, of course, is to get that article at the top of Google!

Best,
--JR

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Old 08-01-2010, 06:21 AM   #5
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Default Re: Why I Hate CPA Companies!

use a domain to redirect
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Old 08-01-2010, 06:32 AM   #6
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Default Re: Why I Hate CPA Companies!

Quote:
Originally Posted by Wage Mills View Post
use a domain to redirect
Yes, that is one valid way to address the problem. The only trouble with it is, what if the article were written in such a way as to be targeting a Specific offer that wasn't duplicated in any other CPA network that you belonged to?

That's what's been happening to me. The cancellation of the offers essentially left my articles "Fluttering in the wind!"

I'm a set-it, and forget-it kind of marketer. I like to build a great article - monitize it - set it loose on an unsuspecting world and then move-on to a new one.

And, yes, I actually make money this way! I don't like having to re-visit work I did weeks or months in the past.

That's why I like Clickbank/CJ.

Set-it and Forget-it!

Best,
--JR

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Old 08-01-2010, 06:40 AM   #7
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Default Re: Why I Hate CPA Companies!

pay per view is the best way to promote cpa
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Old 08-01-2010, 06:59 AM   #8
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Default Re: Why I Hate CPA Companies!

That's often the merchant not the network pulling the offer

I'm Living MY DREAM Thanks to AFF PLAYBOOK! You Can Too!



Or Jump on the IM GRIND!
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Old 08-01-2010, 07:47 AM   #9
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Default Re: Why I Hate CPA Companies!

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Originally Posted by ChrisBa View Post
That's often the merchant not the network pulling the offer
Quite correct. I was just dumping my complaints into one, large bucket (The CPA companies). Probably wasn't fair.

But then, the CPA companies have no problem with working with merchants that will cut your campaigns off at the knees with little or no warning whatsoever.

I understand that CPA works quite satisfactorily for many marketers. Good for them, says I. I love to hear about marketers making it big through their efforts. Gives us all a bit more hope.

It's simply that I just don't like constantly revisiting my work day after day. That's just me.

The CPA model isn't for everyone, naturally. And it isn't for me.

But, I certainly wish the very best results for anyone who prefers it.

More power to you, says I!

Best,
--JR

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Old 08-01-2010, 10:33 AM   #10
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Default Re: Why I Hate CPA Companies!

make sure you blog or write article on long lasting niches such as health . diet / Free Samples. These niches often gets new offers if not one goes another comes by
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Old 08-01-2010, 10:46 AM   #11
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Default Re: Why I Hate CPA Companies!

Quote:
Originally Posted by jrrich814 View Post
I've tried them - many times. But, for all the time I've put into them ...

  • Building campaigns
  • Writing articles
  • Blogging their offers
  • Etc, etc, etc ...
It's like I'm some sort of adversary to them.

For example, I just spent some 10 hours in the last week writing and publishing a few articles that promoted a couple of travel offers from a well-known CPA company.

These articles were starting to get some traction when - Bam! The CPA company pulled the offer in favor of a new one. They notified me that all traffic going to the previous offer would be automatically transferred to the new one. Great.

Trouble was ... the new offer wasn't even related to the offer that my articles were built around!

Arrgggh!

This has happened a number of different times so far and it's really pi***ng me off!

This is why I'm basically abandoning the CPA model in favor of Clickbank/CJ. Yes, the conversion rate is not as good, but at least the products stick around a bit longer!

Any other Warrior been experiencing this frustration?

--JR
There are some guys making big bucks with SEO and CPA, but it's not easy, because CPA changes very fast and it's a problem for people investing on long term campaigns.

However, I think that there are a few things that you can do to prevent it from happening very often.

1. Have a close relationship with your affiliate manager. Keep always in touch and never start a campaign without talking to him. He will let you know if the offers you are intending to promote are worth your time and money.

2. Don't promote exclusive offers or uncommon things. If choose offers that are similar to many others you can just start pointing your domains to other offers once they stop running (assuming that you use domain redirection or landing pages).

It's sad to see you giving up of CPA. Think again, reconsider. I have experience with both CPA and CPS models and the first one is much better in my opinion. If you let just one problem remove CPA from your business you will be making a big mistake.


William

>> STOP... <<
Stop struggling alone. Stop wasting time. Stop being scammed.


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Old 08-01-2010, 11:47 AM   #12
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Default Re: Why I Hate CPA Companies!

Quote:
Originally Posted by jrrich814 View Post
I've tried them - many times. But, for all the time I've put into them ...

  • Building campaigns
  • Writing articles
  • Blogging their offers
  • Etc, etc, etc ...
It's like I'm some sort of adversary to them.

For example, I just spent some 10 hours in the last week writing and publishing a few articles that promoted a couple of travel offers from a well-known CPA company.

These articles were starting to get some traction when - Bam! The CPA company pulled the offer in favor of a new one. They notified me that all traffic going to the previous offer would be automatically transferred to the new one. Great.

Trouble was ... the new offer wasn't even related to the offer that my articles were built around!

Arrgggh!

This has happened a number of different times so far and it's really pi***ng me off!

This is why I'm basically abandoning the CPA model in favor of Clickbank/CJ. Yes, the conversion rate is not as good, but at least the products stick around a bit longer!

Any other Warrior been experiencing this frustration?

--JR


Hi JR -

Its a very fair complaint and there isnt much that can be done about it, its one of the downsides of the CPA model.

With that said, the CPA model as a whole is awesome and I personally think you should reconsider switching...although that is just my biased opinion.


A good way to approach CPA is to always approach your campaign around the basis of the CPA offer, not necessarily the offer itself. If you are doing a long term strategy (like article marketing) travel campaign, make your campaign (copy, etc) about the niche, not about the specific offer. If the offer is for a specific travel company, make your campaign more broad so it doesnt mention the travel companys name.

Example, you are doing an article to promote an XYZ Travel Company email submit offer. In the article, dont mention that people can get a $500 voucher for XYZ Travel Co if they fill in their email submit...just mention people can get a $500 voucher for travel.

This way, if XYZ Company drops their offer, you can find another travel company email submit offer, put in that affiliate link in your redirected domain, and voila...you didnt lose any traffic and your offer is still applicable.

Does that make sense?



There is normally a way to make long term plays with your CPA offers, instead of short term plays like those based around one specific offer.

Ken

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Old 08-02-2010, 06:44 PM   #13
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Default Re: Why I Hate CPA Companies!

To address the problem here is what I would do:

Send visitors to a squeeze page where you can capture their name/e-mail for that niche by offering something of value for free which they would be interested in (information does the trick most of the time). This way you now have a list of subscribers that might be in the (for example) insurance niche. You can e-mail them offers and if one happens to expire you have time to find another offer and tell them about it rather then losing valuable (and potential) leads.

So this would help because:

1) If the offer expires the reader is not sent to a 'new' offer that may not be targeted enough for the article you wrote; which runs the risk of a potential lead moving on to competitors.

2) You can build up trust and be seen a guru by that list which will allow you to push more (RELEVANT!) offers and products to them

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Old 08-02-2010, 08:36 PM   #14
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Default Re: Why I Hate CPA Companies!

Try Smart E Offers. Their network deals with educational offers. It's easy to get in and their tracking is great. The offers usually don't expire for years at a time. Hope that helped!
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Old 08-03-2010, 05:20 AM   #15
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Default Re: Why I Hate CPA Companies!

Quote:
Originally Posted by jrrich814 View Post
For example, I just spent some 10 hours in the last week writing and publishing a few articles that promoted a couple of travel offers from a well-known CPA company.

These articles were starting to get some traction when - Bam! The CPA company pulled the offer in favor of a new one. They notified me that all traffic going to the previous offer would be automatically transferred to the new one. Great.

Trouble was ... the new offer wasn't even related to the offer that my articles were built around!

Arrgggh!

This has happened a number of different times so far and it's really pi***ng me off!
Any other Warrior been experiencing this frustration?

--JR


Hi jrrich814

it can even get worse if the CP network doesnt tell you they ceased the offer.

That happend to me more then often.


The soultion for me is:

NEVER use a cpa or cps link directly
but always use a landingpage where you have full controll.

The advantage is you can change the offer
without changing the ( approved ) landing page.

I personally use TrafficSplitter3 for redirection
and managing offers ( and tracking).

offermonitor.com was ment to check the existance
of the promoted offer.


lots success
Frank
germany

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Old 08-03-2010, 08:05 AM   #16
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Default Re: Why I Hate CPA Companies!

I tend to just use paid traffic for cpa offers, they convert really well, which makes it a lot easier to test on smaller budgets, but as you say offers get pulled and I have had this happen to me quite a few times for this reason I tend to just use clickbank/CJ/Amazon and adsense sites for free traffic as you say the offers stick around and also you dont have to worry about GEO targeting where as CPA offers are often only targeted to one country
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Old 08-03-2010, 02:14 PM   #17
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Default Re: Why I Hate CPA Companies!

Quote:
Originally Posted by miamimoney View Post
JR,

This par for the course. You need to get involved with a CPA network that has offers that are known brands and services.

The sig says it all.

E


This advice helps but even so, its not the be all, end all!

Even some well known brands like Netflix change frequently...this has happened a lot recently. But agreed, the more well known and stable the brand, the more stable your campaign will be.

As said, always build the flexibility to swap offers into your campaign!

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Old 08-03-2010, 02:35 PM   #18
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Default Re: Why I Hate CPA Companies!

Talk to your affiliate manager, ask them some questions.

How is your relationship with this advertiser?

What is the status of these campaigns? Are they new? Been tested?

Questions like this not only will help you and your manager build a better relationship but it help you understand the status of their relationship with the advertiser.

The last thing anyone wants is to waste time on setting anything up, just to have it pulled away from you after a few successful days.

With that being said I can say that it still happens.

Jared LaMantia
AIM: fireleadjared 412.499.3176 Follow me on Twitter
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Old 08-04-2010, 10:42 AM   #19
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Default Re: Why I Hate CPA Companies!

Also, if you are doing decent numbers, try and find the actual advertiser or merchant to bypass the network. Then you just have to worry about the merchant dropping the offer, not the network and/or the merchant

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Old 08-05-2010, 11:32 AM   #20
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Default Re: Why I Hate CPA Companies!

The CPA industry is not really for article marketers, unfortunately. You need to buy traffic to actually make any real money.

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Old 08-05-2010, 05:14 PM   #21
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Default Re: Why I Hate CPA Companies!

You should always control your destination URL with a redirect, so you can 'redirect' to a different offer at the drop of a hat.

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Old 08-05-2010, 06:00 PM   #22
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Default Re: Why I Hate CPA Companies!

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You should always control your destination URL with a redirect, so you can 'redirect' to a different offer at the drop of a hat.
I'm sorry but what exactly do you mean by this? are you saying that it's better to have a landing page? could you please enlighten me on this one?
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Old 08-05-2010, 06:55 PM   #23
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Default Re: Why I Hate CPA Companies!

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I'm sorry but what exactly do you mean by this? are you saying that it's better to have a landing page? could you please enlighten me on this one?

I think what he means is that you never want a long term play such as an article or video to direct straight to your affiliate link. If the offer expires or gets canceled which it eventually will, then your articles and videos are now leading to an expired offer.

Instead point to your domain and then redirect to the affiliate link. For example, tell people to visit www.keniscool.com and then redirect that domain to your cpa offer affiliate link. This way, when the original offer expires, all I have to do is go to my domain, change the redirect to a new affiliate link, and voila, I dont lose any commissions.

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