CPA Networks and payouts Q...

affiliatechick · 08-18-2010, 02:51 PM

So I've been promoting CPA offers for awhile now and have been doing very well with it... it's actually one of my favorites in regards to affiliate-related marketing! However, I've noticed something recently about certain networks and the offers that they have, so here's my question...

Why is it that there are some networks that have the same offer but the payout/ lead is so different?

Example:
There are about a handful of networks that I'm apart of that have the "Ab Circle" offer (its an ab tightening machine seen on infomercials). I've seen payouts anywhere from $52-$70, and this is for the SAME product, SAME offer...

Is there a specific reasoning for this as to why one network is able to pay out more or less than another?

(sorry, that ended up being 2 question,lol!)

bigbrian · 08-18-2010, 03:01 PM

Various reasons...

- The higher paying network might have the offer direct. Meaning they get paid top dollar from the advertiser so they can offer it to you at a higher payout.

- The lower paying network may be brokering it from another network. If the network is brokering it, obviously the top tier network needs to make money, so the brokering network will not get the "highest payout, thus in return they are paying out a tad lower on the offer.

- The lower paying network might have a strict margin it needs to adhere to thus the offer pays lower.

- Not all networks list their "top payout" so the offer might street for a particular amount, however if you talk to you AM, send quality/volume, they will bump you up to where you want to be - or at least to where they can still churn a profit and make you happy at the same time.

One thing to keep in mind as a general rule of thumb... Don't always gauge the payout on the offer as the sole reason you run the offer - as funny as it may sound some networks will convert better on the same offer. I can go into who, what, why, when of the reasoning but that might take a while to explain.

^^ Hope that helps!

Brian

martinkeens · 08-18-2010, 03:03 PM

There are 3 possible reasons that I can think of:
1: One network is making a higher profit margin than the other (they keep more of the money that the advertiser gives them)
2: One network has a better deal with the advertiser, probably because they send more volume
3: One network is actually syndicating the offer from another network, and is not getting the offer directly from the advertiser. So there is an extra hand in the pie so to speak.

08-18-2010, 02:51 PM	#1
affiliatechick getting my 'net fix! Join Date: May 2010 Location: So Cal Posts: 55 Thanks: 10 Thanked 9 Times in 9 Posts Social Networking	CPA Networks and payouts Q... So I've been promoting CPA offers for awhile now and have been doing very well with it... it's actually one of my favorites in regards to affiliate-related marketing! However, I've noticed something recently about certain networks and the offers that they have, so here's my question... Why is it that there are some networks that have the same offer but the payout/ lead is so different? Example: There are about a handful of networks that I'm apart of that have the "Ab Circle" offer (its an ab tightening machine seen on infomercials). I've seen payouts anywhere from $52-$70, and this is for the SAME product, SAME offer... Is there a specific reasoning for this as to why one network is able to pay out more or less than another? (sorry, that ended up being 2 question,lol!)
	"Work and play are words that are used to describe the same thing under differing conditions." -Mark Twain "To accomplish great things, we must dream as well as act." -Anatole France

08-18-2010, 03:01 PM	#2
bigbrian The Boss // Envyus Media War Room Member Join Date: Apr 2010 Posts: 318 Thanks: 29 Thanked 57 Times in 50 Posts Social Networking Contact Info	Re: CPA Networks and payouts Q... Various reasons... - The higher paying network might have the offer direct. Meaning they get paid top dollar from the advertiser so they can offer it to you at a higher payout. - The lower paying network may be brokering it from another network. If the network is brokering it, obviously the top tier network needs to make money, so the brokering network will not get the "highest payout, thus in return they are paying out a tad lower on the offer. - The lower paying network might have a strict margin it needs to adhere to thus the offer pays lower. - Not all networks list their "top payout" so the offer might street for a particular amount, however if you talk to you AM, send quality/volume, they will bump you up to where you want to be - or at least to where they can still churn a profit and make you happy at the same time. One thing to keep in mind as a general rule of thumb... Don't always gauge the payout on the offer as the sole reason you run the offer - as funny as it may sound some networks will convert better on the same offer. I can go into who, what, why, when of the reasoning but that might take a while to explain. ^^ Hope that helps! Brian
	- -- -- h t t p : / / e n v y u s m e d i a . c o m -- -- - - - -- -- Top Tier Direct Network - Click Here For Public Offer Listing -- -- - -

08-18-2010, 03:03 PM	#3
martinkeens HyperActive Warrior War Room Member Join Date: Aug 2008 Location: New York Posts: 153 Thanks: 0 Thanked 25 Times in 21 Posts Social Networking	Re: CPA Networks and payouts Q... There are 3 possible reasons that I can think of: 1: One network is making a higher profit margin than the other (they keep more of the money that the advertiser gives them) 2: One network has a better deal with the advertiser, probably because they send more volume 3: One network is actually syndicating the offer from another network, and is not getting the offer directly from the advertiser. So there is an extra hand in the pie so to speak.
	Blogging Syndicate Bonus Martin Keens Internet Marketing Membership Guru Free Report Instant List Building Kits