Quantcast vs Google Ad Planner

Mário Gomes · 08-24-2010, 10:01 PM

When Quantcast gives you slightly different results from Google Ad Planner, which one you go with?

jeffrey73 · 08-26-2010, 11:59 PM

Quote:

Originally Posted by Mário Gomes

When Quantcast gives you slightly different results from Google Ad Planner, which one you go with?

Take them both with a grain of salt, compare them, and then take your best educated guess. There are some other places you could compare data, like MSN AdCenter too. I can't think of the others off hand. Offervault?

ChadH · 08-27-2010, 12:47 AM

Ya Mario these are estimates for the most part.... so I always try to cross reference QuantCast, Microsoft AdLabs, and Google AdPlanner to get a general idea. Alexa has demographic info as well.... again, this is for a general idea.

08-24-2010, 10:01 PM	#1
Mário Gomes WF is my ATM War Room Member Join Date: Apr 2010 Location: Portugal Posts: 514 Thanks: 48 Thanked 27 Times in 21 Posts Contact Info	Quantcast vs Google Ad Planner When Quantcast gives you slightly different results from Google Ad Planner, which one you go with?

08-27-2010, 12:47 AM	#3
ChadH Advanced Warrior War Room Member Join Date: Mar 2010 Location: The Great White North Posts: 546 Thanks: 43 Thanked 250 Times in 108 Posts Social Networking Contact Info	Re: Quantcast vs Google Ad Planner Ya Mario these are estimates for the most part.... so I always try to cross reference QuantCast, Microsoft AdLabs, and Google AdPlanner to get a general idea. Alexa has demographic info as well.... again, this is for a general idea.
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