Is there any eBook that teaches us how to write a good ad copy?

EdwardDennis · 08-27-2010, 05:24 PM

Hello fellow Warriors,

Can someone suggest me a good and solid eBook of how to write a good ad copy? Much appreciated!

Edward

jaggyjay · 08-28-2010, 09:04 PM

You may have better lucking posting this under the copywriting forum.

Now, to answer your question... Forget the ebook and go to Amazon and pick up the copywriter's handbook by Bob Bly. You'll be hard pressed to find a better book for under $20.

Alex Barboza · 08-28-2010, 09:19 PM

Try Stopwatch Copywriting by Jason Fladlien

Quote:

Originally Posted by EdwardDennis

Hello fellow Warriors,

Can someone suggest me a good and solid eBook of how to write a good ad copy? Much appreciated!

Edward

jeffrey73 · 08-28-2010, 11:02 PM

Forget any stupid e-book..

Go to Amazon and pick up Ca$hvertising for $12. And then buy and read Dr. Robert Cialdini's INFLUENCE. Both great copywriting books and very cheap.

EdwardDennis · 08-29-2010, 04:25 AM

Wow, thanks guys. Definitely will take a look at those.

TallyDon · 08-29-2010, 04:47 AM

if you also read non-eboos(hard copys) you can try Start With Why - From Simon Sinek. It is about the same marketing strategy apple uses. It is a bit more theorie and a bit less practical, but it is a really good read. Dont know if it is avaible in ebook form too

Barry Unruh · 08-29-2010, 10:16 AM

Edward,

Start here:

Top Copywriting Books... Ever - This is a thread in the Copywriting Section of the Warrior Forum

Also you might want to read these letters from Gary Halbert, trainer to the stars of IM right now.

Halbert Newsletter Archives

One last suggestion:

Look at successful ads and study what they are doing, how they are laid out, the kind of wording they use, etc. The best copywriters are all notorious for having huge swipe files filled with other people's copy they use for inspiration.

jeffrey73 · 08-29-2010, 10:39 AM

Quote:

Originally Posted by KansasDragon

One last suggestion:

Look at successful ads and study what they are doing, how they are laid out, the kind of wording they use, etc. The best copywriters are all notorious for having huge swipe files filled with other people's copy they use for inspiration.

That's really the answer in a nutshell. If you copy and "tweak" what other successful marketers are doing ( don't flat out copy ), the chances are better you will be successful too!

Kenster · 08-29-2010, 01:51 PM

As mentioned, the copywriting forum may be your best resource for free. Sometimes its easy to get stuck int he CPA bubble, but there are other great forums here at the Warrior community!!

Best of luck, ad copy is a good art to master in whatever you do!

Lauryn · 08-29-2010, 02:17 PM

Maria Veloso's book is good.

CPATrendPhil · 08-29-2010, 02:21 PM

I'm currently in the process of writing a free eBook. I will definitely be touching up on how to create a successful ad copy. I'll keep you posted!

08-27-2010, 05:24 PM	#1
EdwardDennis HyperActive Warrior Join Date: Mar 2010 Posts: 445 Thanks: 19 Thanked 58 Times in 46 Posts	Is there any eBook that teaches us how to write a good ad copy? Hello fellow Warriors, Can someone suggest me a good and solid eBook of how to write a good ad copy? Much appreciated! Edward

08-28-2010, 09:04 PM	#2
jaggyjay Enlightened Warrior War Room Member Join Date: Nov 2007 Location: New York, USA. Posts: 609 Thanks: 21 Thanked 126 Times in 95 Posts	Re: Is there any eBook that teaches us how to write a good ad copy? You may have better lucking posting this under the copywriting forum. Now, to answer your question... Forget the ebook and go to Amazon and pick up the copywriter's handbook by Bob Bly. You'll be hard pressed to find a better book for under $20.
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08-28-2010, 11:02 PM	#4
jeffrey73 AdCopyAssault.com War Room Member Join Date: Apr 2010 Location: USA Posts: 2,073 Thanks: 1,249 Thanked 450 Times in 374 Posts	Re: Is there any eBook that teaches us how to write a good ad copy? Forget any stupid e-book.. Go to Amazon and pick up Ca$hvertising for $12. And then buy and read Dr. Robert Cialdini's INFLUENCE. Both great copywriting books and very cheap.
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08-29-2010, 04:25 AM	#5
EdwardDennis HyperActive Warrior Join Date: Mar 2010 Posts: 445 Thanks: 19 Thanked 58 Times in 46 Posts	Re: Is there any eBook that teaches us how to write a good ad copy? Wow, thanks guys. Definitely will take a look at those.

08-29-2010, 04:47 AM	#6
TallyDon Active Warrior Join Date: Aug 2010 Posts: 56 Thanks: 0 Thanked 5 Times in 2 Posts	Re: Is there any eBook that teaches us how to write a good ad copy? if you also read non-eboos(hard copys) you can try Start With Why - From Simon Sinek. It is about the same marketing strategy apple uses. It is a bit more theorie and a bit less practical, but it is a really good read. Dont know if it is avaible in ebook form too
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08-29-2010, 10:16 AM	#7
Barry Unruh Loving The Philippines War Room Member Join Date: Apr 2008 Location: Pampanga, Philippines Posts: 1,737 Blog Entries: 1 Thanks: 478 Thanked 668 Times in 475 Posts Contact Info	Re: Is there any eBook that teaches us how to write a good ad copy? Edward, Start here: Top Copywriting Books... Ever - This is a thread in the Copywriting Section of the Warrior Forum Also you might want to read these letters from Gary Halbert, trainer to the stars of IM right now. Halbert Newsletter Archives One last suggestion: Look at successful ads and study what they are doing, how they are laid out, the kind of wording they use, etc. The best copywriters are all notorious for having huge swipe files filled with other people's copy they use for inspiration.
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08-29-2010, 01:51 PM	#9
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: Is there any eBook that teaches us how to write a good ad copy? As mentioned, the copywriting forum may be your best resource for free. Sometimes its easy to get stuck int he CPA bubble, but there are other great forums here at the Warrior community!! Best of luck, ad copy is a good art to master in whatever you do!
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08-29-2010, 02:17 PM	#10
Lauryn Focused Warrior War Room Member Join Date: Nov 2009 Location: New York City Posts: 390 Blog Entries: 4 Thanks: 658 Thanked 37 Times in 31 Posts Social Networking	Re: Is there any eBook that teaches us how to write a good ad copy? Maria Veloso's book is good.

08-29-2010, 02:21 PM	#11
CPATrendPhil Network Owner - CPATrend Join Date: Aug 2010 Location: New York, NY Posts: 254 Thanks: 43 Thanked 52 Times in 36 Posts Contact Info	Re: Is there any eBook that teaches us how to write a good ad copy? I'm currently in the process of writing a free eBook. I will definitely be touching up on how to create a successful ad copy. I'll keep you posted!
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