marv10

I got excepted to 2 cpa networks last week and heard a lot of good things about pof.

I tried several offers mostly dating and I did not get even 1 click.

Im really having a hard time with cpa stuff and I know it should not be that
hard.

Anybody got any advice on a good way to start promoting cpa offers?

Thanks

TheAnnoyingOrange

Try using the search button and looking up CPA guides or case studies or even look around the WSO's and see one that meets the criteria you are after.

It will save you a lot more time than waiting here for people to re-type the same things they do every time a new member asks the exact same question.

Best of Luck!

Reserved for TheAnnoyingOrange

SandyP

Hi - look for William who is a regular poster here, He has an excellent WSO on POF.

harro1

Target canada dating offers as there is cheap traffic from canada available on pof, usa traffic has much higher bids, you need to bid like 0.50+ to get good amount of usa impressions.

marv10

Thanks for the info

while i was waiting i did what orange said and looked through the forum and
read some good stuff.

I paid about .42-.45 in US market and got plenty of impressions but not clicks.

Thanks guys

Christian Chan

First, $19 bucks worth of ads is not a good test data. Then again, maybe your ads are not compelling enough for them to take action.

netbank4all

Use juicy ads - you can get 1000 banner clicks for less than $10.00. They are purely for clicks not for views. So this will be better for your dating offer promotions. But see the TOS of the offer about promotion methods.

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excoder01

You can promote more than just dating offers on POF....so JuicyAds may not be appropriate depending on what you offer.

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Steve Ranger

Am I going mad here - PlentyOfFish do Pay Per Click right?

williamrs

As another member said above, $19 is not enough for a good test. However, if you didn't get a single click after spending all this amount of money there is no doubt that there is something very wrong with your campaign.

I don't know how you're split-testing ads, but here is the normal process:

1. Get 15 - 25 images

2. Write 2 ad copies

3. Create as much combinations between ads and images as possible and start testing them

It should give you at least 4 or 5 ads with a CTR close to 0.1%, which is decent on PoF.

You can also spy on your competitors (create fake accounts with the demographics you're targeting) and get some ideas.

Also, don't forget that only using tags and making ads custom can be not enough. You need to be provocative, make people curious and offer them exactly what they want.

Here is an example of one of my campaigns:

{age:30+} and in {state:US}?
We have 6,125 men who might be interested in you. Join Matchmaker for free and meet them today!

This one didn't work for women above 30, but then I targeted only women looking to marry soon and used this ad:

Looking For A Husband?
Let us help you find a husband in {state:US} - Join "my offer" for Free!

(Where it says "my offer" I obviously put the name of the site I was promoting)

Do you see the difference? I offered them exactly what they wanted. You need to make your ads "irresistible" so that people will stop doing what they are doing to see what you have to show them.


William

williamrs

No, only Pay Per Impressions (CPM).

marv10

Thanks guys really appreciate the feed back.

Im learning

jeffrey73

Funny. I usually see a lot of ads getting .15% ctr and above on PoF. That's supposed to be good right? The problem? Maybe 1 conversion, but usually zero. It's so hard to make PoF profitable, yet so many claim you can just move your Facebook campaigns over and scale it. WRONG! Nothing is further from the truth.

williamrs

I don't think that PoF is very hard to make profitable, but I completely agree with you when you say that it's not possible simply move campaigns from FB to PoF as if this platform was just an extension of FB. I have been doing very well on PoF and I'm still crawling with FB, and for me it's enough to say that they are not just the same thing.

PoF is not just like Google, FB, Yahoo!, etc... it's just like PoF! So you need to learn how to use PoF and never think that your knowledge and experience with other platforms are enough;


William

jeffrey73

Since PoF is CPM "only" would you slow down the impressions to flow more evenly instead of blasting them and showing 5 times to the same person each time?

One of the things that's tough is the impressions come almost "too fast", and with the CPM base it's more difficult to test. If you've got a definite winner that's great, but usually only 1 or 2 ads out of 300 ads actually might be a winner.

BryanC

Is it just me or does marketing dating to a consumer who is already on one of the largest dating networks seem sort of silly?

jeffrey73

PoF Ben says that the average user on PoF belongs to at least 3 different dating sites.

How many users do they have?

excoder01

Why dating product? What about health (i.e. weight loss, teeth whitening) products, wealth (make money online), and other non-relationship offers?

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BryanC

I completely agree. I would instinctively say anything BUT dating if its targeted properly. From what Jeffrey says, it is a misconception though.

Quenta

I would try that soon enough once I have enough funds on my pocket. CPA Flash 1 and 2 are very potential, but needs a little investment. I'm looking forward for POF.

williamrs

PoF has a feature called "frequency cap", which allows you to determine how many times your ads will be displayed to the same person. So it's not necessary to distribute impressions evenly to avoid getting to many impressions with the same user.

I agree that CPM is a bit harder to test than CPC, because you can lose some money until you find ads with a good CTR, but the proportion of good / bad ads uses to be better than 2 out of 300. Maybe 1 out of 5 or 6.


Silly or not, I like the money it makes me.

In order to combine offers and traffic sources properly you need to understand what people want. People using PoF can be looking for many different things depending on their demographics, but the fact is that PoF is a very general site and, usually, offering something more specific is a good idea.

For example, if you promote a dating site for BB people to PoF users who are overweight they may consider that the site you're offering them fits their needs much better than PoF.

Also, most people who uses PoF actively still haven't found the partner that they are looking for, so they are likely to be interested in more opportunities such as other dating sites.


William

BryanC

Makes sense, thanks.

Marc Elrich

i found that traffic from pof is extremely hard to conversion. I don't know why. I get plenty of clicks, but no conversions. People from pof are more interested in browsing than taking action.

jeffrey73

Right, the frequency cap. What do you set it at? I think I'm wasting impressions by setting it at 5 or 3.

jeffrey73

I'm in the same boat with you Marc, but this is obviously not the case. There are guys/girls making a living "strictly" with PoF, but it is a very hard nut to crack. Mostly because you can't control your bidding strategy.

The key is finding "winners" and you're good to go. Many guys that are awesome on Facebook aren't good with PoF. With their targeting options this should be easy, but it's not.

williamrs

I usually start with 3 and increase it gradually until it affects my CTR (negatively, of course ). However, depending on the demographics you're targeting and your bid you may need to use 4 or 5.


Just send an email to william at newestmarketing dot com and I'll help you. Converting traffic from PoF is not really hard, but requires the right approach.


William

marv10

A little update

I took Williams advice and I ran several different ads for the same product.

So far I have used 8 different pictures and with 3 different ad copy.

I have spent about $10 so far and have gotten 7 clicks.

The problem before was I was only throwing up one ad at a time and hoping for the best.

Have not got any conversions yet but i feel good that my ads are getting clicked.

Thanks again.

williamrs

Nice! 7 clicks is not enough to say if your CTR really is ok, but it's a good start!

Now, in order to improve your CVR you need to work on your landing pages and offers. Rotate, rotate and rotate. Create 2 or 3 LPs and rotate them. Choose 2 or 3 offers and rotate them. This is the secret to find winning combinations.


William

jeffrey73

You use landing pages on PoF? You must be good. As lazy as those people are on there, that's a whole extra click they have to go through..

andreblamads

Try raising your ctr%. Hit me up I have some techniques I can share with you. PM me.

Steve Ranger

Pretty much every advertiser on POF uses landing pages.

Not sure what you're on about

marv10

Whats up

In total yesterday I spent $20 got 16 clicks no conversions

even though no conversions still feel pretty good because im starting to understand the process of testing pic, headlines and ad text.

I had a picture get clicked 9 times and a headline that did the same

I divided it into 2 campaigns 12 different ads in each and the difference was the age groups. Later on today i am going to fix the targeting a bit and use the ads that got the most of the clicks and rotate different offers.

Try to find that winning "ULTRA COMBO!!!" had to add a little Killer Instinct

I have $10 bucks left I know it is probably not enough but i want to see if i can get the same amount of clicks with half the money and hopefully get a conversion or 2

I have been direct linking to the offer i am not to comfortable with making my own landing pages.

Hey guys thanks a lot for all the advice i am learning a lot from this thread and the forum in general.

marv10

I dont think i can pm anybody yet dont have enough post

Demiano

Hi William, do offers for dating services work consistently on POF? I am surprised because people already are on POF! Are they missing some special benefit other offers have?

I am hesitant to offer these kind of things also because I read that POF traffic for dating offers is not a good traffic meaning not willing to commit or buy anything.

Is there a way to know for which kind of offers there is already to much competition?

Thanks,
Demian

Read the rules -- no affiliate links allowed.

jeffrey73

Dating works on PoF when it is targeted specifically. Plenty of Fish isn't the "be all end all" and the users know it. Offer them a free trial to a more specific site with more people targeted to their interests/types and they are more willing to sign up.

With free trials they don't have to commit or buy. The dating site will get them to sign up later. Usually when that person gets an email or something, they will practically be "forced" into getting a paid membership if they want to be able to view and read their emails, or get better options.

psynaut

Good advice william ... to get a good CTR at POF is really all about the getting the right combo of images and ad copy … and a lot of split testing your ads. Ads and offers also go stale quick … u have to mix things up.
Lately, I’ve found the quality of traffic has been steadily decreasing. A LOT of new advertisers coming into the space along with scraper and other bot traffic.

AndileN

I would also appreciate those tips as I do need to raise the CTR of my campaign that I am running on POF but I cannot PM yet, I have made some money on it so conversion is not a problem I just need more clicks to the offer. At the moment my CTR is at an average of 0.053%

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POFBen

You guys can always contact me: ben@ pof.com and I'll be able to give you some personalize attention. I'll literally log-into your account and give it a quick analysis and offer constructive feedback on how you can improve on your performance.

ChadH

Now, where are all the Facebook reps saying the same?

jeffrey73

Busy not giving a ****.. LOL

Herbert S Richter

POf works good if you use catchy images. If it was ****ty and useless guys wouldnt talk about this much!

It works!

Now, why would you just leave you campaign to spend more than $10 without a single click?

PPC need that unless you're sure it works, you keep an eye on it by the minute! Otherwise you'll lose money and hate and blame the system.

Good luck with your POF PPC campaigns!

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Johnny12345

When you promote the big dating sites (like Matchmaker), are you going directly through their own in-house affiliate program or finding a CPA offer from a network?

Also, are you just direct linking (or redirecting) PoF users to the offer page?

Thanks,

John

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laganja

I only managed a few conversions myself. it's a dating site, so the products you can sell are limited...even weight loss or health products did not do well for me....I assume people are already secure with how they look or they look for people of similar physique.

ChrisBa

Just curious, how did you target and what was your CTR?

POFBen

Weight loss does well on our site, you just have to target the right demographic. Your gut may tell you to target overweight people... but keep in mind they're overweight for a reason. Are they going to engage in a P90x intensive training program? Are they going to take a magical pill and shell out the $90/month for it?


It does work but it does take time to split test. If you were coming in with a $25 deposit, chances are you probably won't get an awesome performing campaign right off the bat. Split test, update your images if they aren't performing... don't give up.

mtmjohn

Great tips Ben.

jeffrey73

The absolute worst thing you could ever do is assume something, just because it seems that way to you. Many BBW's are looking for skinny partners, just as not all black men are looking for only black females to date. Or single Christians aren't necessarily looking for other Christians to date, etc.

maricelu

I think you should change you promoting methods. try something new

randyman

I think POF users have seen all kinds of dating ads ever conceived

guess you really need to offer something they never seen before

or best yet, try different niches

jexson_paul

Use content locking cpa networks like Blamads and Leadbolt . Dont do with Cpalead they are scamer

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