Has anybody used Adwords>Site Targeting>Banner Placements Successfully?

Adeel_Chowdhry · 08-12-2008, 11:59 PM

Has anybody placed banners on targeted sites in the content network through Google Adwords successfully -> and made real money??

Any case studies would be great to hear...since I want to get into this area now...to promote my products.

- Adeel

Adeel_Chowdhry · 08-14-2008, 12:33 AM

Quote:

Originally Posted by Luke Sample

Hey Adeel! Yeah man, I use the image ads with certain CPA campaigns and do very well with it. Only works well for certain niches though, typically the niches that lend themselves specifically to imagery.

I've never had much success with them though in the IM/biz op space.

Hey Luke man,

Yeh, I think they could work great in certain niches.

..just have to tap into the right ones $$$

Adeel

JaturontThan · 08-14-2008, 02:25 AM

Yes, some of my campaigns convert very well from Adwords Banner Placement. After all it's all about to test things around to see the conversion...

James Schramko · 08-14-2008, 06:44 AM

Yes I use plenty of content, banner site targeting etc... Millions of impressions per month.

it is very lucrative.

kramerican · 08-15-2008, 01:01 PM

I am looking for information on how to do this. Could anyone point me in the right direction?

johnmiley · 08-20-2008, 09:26 PM

Yes, they can be very effective. Generally, if you do some research ahead of time, you can target very specific demographics and test your approach, and for much less than other paid formats.

David Neale · 08-21-2008, 05:50 AM

I have tried banner ads with Google for 3 clients over the last 3 months with poor results. Lousy click through rate and no conversions.

The content network in general works for a very small percentage of my clients.

It seems to very dependent on the niche or industry and what you are calling a 'conversion' (a sale or an email signup).

JayStarr · 09-01-2008, 10:43 PM

Quote:

Originally Posted by Adeel_Chowdhry

Has anybody placed banners on targeted sites in the content network through Google Adwords successfully -> and made real money??

Any case studies would be great to hear...since I want to get into this area now...to promote my products.

- Adeel

Heres the deal on content newtwork.. and I got this directly from Google as I attended one of their seminars hosted by Google NOT and so called Google guru..

Google says their stats for the content network convert only at 15% of the same for the Search network.. now of course there will be some rare cases /niches where this is not so.. but on the whole..

Google say the best use of the C.N is for brand awareness as you can pay sometimes as low as $0.50 / CPM.. so with CPM thats a good 1000 impressions from $0.50 Vs minimum $0.05 for PPC..

As with anything through $25 at it and test.. but my results from the CN is they dont convert.. because the browsers on the CN are looking for 'info'..and the users on the SN are looking for 'something'.

James Schramko · 09-06-2008, 09:13 AM

I have been able to get banners to convert profitably in the IM niche - people need to be interrupted because they are not 'searching'.

Sure the conversions are lower, but when you run millions of impressions who cares?

08-12-2008, 11:59 PM	#1
Adeel_Chowdhry Senior Warrior Member War Room Member Join Date: Aug 2008 Posts: 2,647 Thanks: 21 Thanked 54 Times in 26 Posts	Has anybody used Adwords>Site Targeting>Banner Placements Successfully? Has anybody placed banners on targeted sites in the content network through Google Adwords successfully -> and made real money?? Any case studies would be great to hear...since I want to get into this area now...to promote my products. - Adeel

08-14-2008, 02:25 AM	#3
JaturontThan Warrior Member Join Date: Aug 2008 Posts: 27 Thanks: 0 Thanked 0 Times in 0 Posts	Yes, some of my campaigns convert very well from Adwords Banner Placement. After all it's all about to test things around to see the conversion...
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08-14-2008, 06:44 AM	#4
James Schramko Senior Warrior Member War Room Member Join Date: Apr 2006 Location: Sydney, Australia. Posts: 3,223 Thanks: 133 Thanked 422 Times in 199 Posts Social Networking	Yes I use plenty of content, banner site targeting etc... Millions of impressions per month. it is very lucrative.
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08-15-2008, 01:01 PM	#5
kramerican Warrior Member Join Date: Aug 2008 Location: , , USA. Posts: 14 Thanks: 0 Thanked 0 Times in 0 Posts	I am looking for information on how to do this. Could anyone point me in the right direction?
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08-20-2008, 09:26 PM	#6
johnmiley Active Warrior Join Date: Aug 2008 Location: The Northwoods of Minnesota Posts: 40 Thanks: 0 Thanked 2 Times in 2 Posts Contact Info	Re: Has anybody used Adwords>Site Targeting>Banner Placements Successfully? Yes, they can be very effective. Generally, if you do some research ahead of time, you can target very specific demographics and test your approach, and for much less than other paid formats.
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08-21-2008, 05:50 AM	#7
David Neale Senior Warrior Member War Room Member Join Date: Sep 2004 Location: Abbotsford BC, Canada Posts: 1,326 Thanks: 62 Thanked 47 Times in 27 Posts Social Networking Contact Info	Re: Has anybody used Adwords>Site Targeting>Banner Placements Successfully? I have tried banner ads with Google for 3 clients over the last 3 months with poor results. Lousy click through rate and no conversions. The content network in general works for a very small percentage of my clients. It seems to very dependent on the niche or industry and what you are calling a 'conversion' (a sale or an email signup).
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09-06-2008, 09:13 AM	#9
James Schramko Senior Warrior Member War Room Member Join Date: Apr 2006 Location: Sydney, Australia. Posts: 3,223 Thanks: 133 Thanked 422 Times in 199 Posts Social Networking	Re: Has anybody used Adwords>Site Targeting>Banner Placements Successfully? I have been able to get banners to convert profitably in the IM niche - people need to be interrupted because they are not 'searching'. Sure the conversions are lower, but when you run millions of impressions who cares?
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