randerson

I decided to try out MSN Adcenter for the first time, and I'm really shocked by some of the results their Advertising Intelligence tool is returning. The Excel addin allows you to put a keyword into excel, and then autopopulates the spreadsheet with columns of data.

Every keyword I try with the Keyword Monetization, for different niches, even the highest traffic, even exact match type, even phrases containing the world 'Buy" or "order", show an abysmal CTR. Like, less than 1% for most of them.

I can't figure out what this means: either the tool is worthless, I don't know how to use it, or no one should be using PPC on MSN Adcenter. Or, someone who uses MSN with Adwords quality standards could make a killing, because if you look at the ads for just about any search on Bing, they're absolutely terrible. Could explain the low CTRs.

Feedback?

williamrs

If you analyze your keywords for AdWords with Traffic Estimator you will see that Google also considers that you will get a low CTR. These tools are always very pessimist.

However, 1% on Bing is decent, unless you are on the top spots. CTR is always lower for me with Yahoo! and Bing in comparison with Google.


William

Johnaxe

Those numbers are nothing more than VERY conservative estimates and you should not really even bother taking them into consideration. The most important nnumber is the search volume as you obviously want keywords that are going to bring in enough traffic to actually make it worth you time and effort.

That said... You should Definitely be using MSN for your PPC campaigns. Especially since come the middle of october the Bing/Yahoo alliance will kick in full swing and you will be advertising on Yahoo and Bing from the same adcenter interface. Currently MSN has somewhat low volume depending on the niche your in, but that will change drastically soon when the two merge for good.

I personally get very good conversions from MSN as do many successful PPC marketrers.

John

“It is curious - curious that physical courage should be so common in the world, and moral courage so rare”

Tannerews80

Generally Adcenter is a messy platform to handle then Adwords. But the ROI there are better

randerson

I never even noticed that Google had this, and never even thought to look for it. I just always assumed my CTR would be good, and never cared what Google thought....it's just that MSN kind of puts it in your face with their tool

randerson

Thanks John--that's kind of what I was thinking. I've never needed this info before, so I probably don't need it now either. Thanks for the validation!