So, my adwords ads sucks :(

Wide · 09-29-2010, 06:21 AM

Hi,

I created a new service some time ago: PC Alarm - PC Theft Protection
which I started promoting using adwords.

So far I have created 3 ads:

7 clicks
26,651 ad views (0.03% clickrate).

Is this a normal click rate? seems very very low to me.

Wide · 09-29-2010, 06:24 AM

Something I have been thinking about: Do people create seperate ads for each keyword?

I have like 20 keywords which run 3 different ads atm.
Daily budget: $10

Have been running for 2 weeks now, total cost: $1.50

AdvertiseSpace · 09-29-2010, 06:29 AM

What do you have your click bid set at?

williamrs · 09-29-2010, 06:41 AM

Are you advertising on search? If so, yes, your CTR is incredibly low. If it's on content network it's still low, but is not terrible.

If you are on search, try to improve your ads, but I think that chances are that you are also bidding on the wrong keywords, or you would get more clicks even with bad ads. So make some keyword research and make sre that you bid on the right terms.

If you are on the content network, then improve your ads and try to target specific placements (use AdPlanner to find placements).

William

Wide · 09-29-2010, 06:49 AM

My bid is 0.20
Most keywords is 7/10

Im using both search and content network.
I could stop the content network, it will be np.

You only use search?

soboer · 09-29-2010, 07:12 AM

It seems to me that your keywords are not relevant enough. Have you done keyword research?
You need to put 1 keyword in 1 adgroup if your running campaigns in search. To improve your crt put your keyword in title of your ad.
Adwords is all about relevance so keep that in mind.

Wide · 09-29-2010, 07:16 AM

Quote:

Originally Posted by soboer

It seems to me that your keywords are not relevant enough. Have you done keyword research?
You need to put 1 keyword in 1 adgroup if your running campaigns in search. To improve your crt put your keyword in title of your ad.
Adwords is all about relevance so keep that in mind.

Think thats what im doing wrong.
I have 1 ad group with 3 ads and 27 keywords.

90% of the keywords is marked as "below first page bid"

volkansen · 09-29-2010, 09:04 AM

Quote:

Originally Posted by Wide

My bid is 0.20
Most keywords is 7/10

Im using both search and content network.
I could stop the content network, it will be np.

You only use search?

I would make seperate campaigns for the content and the search network.
That way you can track better what's going on, and if you use your keywords in your ad copies you may get a higher ctr, because it will be more relevant and google will bold the text.

williamrs · 09-29-2010, 10:25 AM

Search and content network are completely different, so create separate campaigns for them.

Talking about search, here is how I usually organize my keywords:

AD GROUP #1
keyword 1
"keyword 1"
[keyword 1]
AD 1
AD 2

AD GROUP #2
keyword 2
"keyword 2"
[keyword 2]
AD 3
AD 4

And so on...

As you can see, I have just one keyword per ad group (3 match types) and 2 ads, which I'm always split-testing and replacing the loser. This way I can create ads for each specific keyword and get a better CTR.

William

TheOverall · 09-29-2010, 11:16 AM

What tool did you use for keyword research?

Kenster · 09-29-2010, 11:30 AM

Yes, you can create different ads for each keyword. With only 20 keywords, you can do this manually very easily.

If you have thousands of keywods then I would suggest SpeedPPC where you can put each keyword in the domain, ad title, and copy, each having its own adgroup, thus making your campaign super relevant at the click of a button. But as I said, with 20 keywords, you can do this all manually!

Try and bump the QS up a notch and you should be pretty good.

Wide · 09-29-2010, 11:22 PM

Thanks for all the tips.
Seems I need to change some stuff

AdvertiseSpace · 09-30-2010, 07:15 AM

Bump your bids up to $1 or more until you start to get clicks and then you can lower them later. you need to get your quality scores up first.

09-29-2010, 06:29 AM	#3
AdvertiseSpace Ad Ninja War Room Member Join Date: May 2010 Posts: 56 Thanks: 28 Thanked 6 Times in 6 Posts Social Networking	Re: So, my adwords ads sucks :( What do you have your click bid set at?
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09-29-2010, 06:41 AM	#4
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: So, my adwords ads sucks :( Are you advertising on search? If so, yes, your CTR is incredibly low. If it's on content network it's still low, but is not terrible. If you are on search, try to improve your ads, but I think that chances are that you are also bidding on the wrong keywords, or you would get more clicks even with bad ads. So make some keyword research and make sre that you bid on the right terms. If you are on the content network, then improve your ads and try to target specific placements (use AdPlanner to find placements). William
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09-29-2010, 06:49 AM	#5
Wide HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Denmark Posts: 461 Thanks: 48 Thanked 32 Times in 25 Posts	Re: So, my adwords ads sucks :( My bid is 0.20 Most keywords is 7/10 Im using both search and content network. I could stop the content network, it will be np. You only use search?

09-29-2010, 07:12 AM	#6
soboer HyperActive Warrior War Room Member Join Date: Jan 2010 Location: Amsterdam Posts: 117 Thanks: 9 Thanked 11 Times in 11 Posts	Re: So, my adwords ads sucks :( It seems to me that your keywords are not relevant enough. Have you done keyword research? You need to put 1 keyword in 1 adgroup if your running campaigns in search. To improve your crt put your keyword in title of your ad. Adwords is all about relevance so keep that in mind.

09-29-2010, 10:25 AM	#9
williamrs Senior Warrior Member War Room Member Join Date: Aug 2009 Location: Brazil Posts: 3,496 Thanks: 174 Thanked 1,159 Times in 614 Posts	Re: So, my adwords ads sucks :( Search and content network are completely different, so create separate campaigns for them. Talking about search, here is how I usually organize my keywords: AD GROUP #1 keyword 1 "keyword 1" [keyword 1] AD 1 AD 2 AD GROUP #2 keyword 2 "keyword 2" [keyword 2] AD 3 AD 4 And so on... As you can see, I have just one keyword per ad group (3 match types) and 2 ads, which I'm always split-testing and replacing the loser. This way I can create ads for each specific keyword and get a better CTR. William
	>> STOP... << Stop struggling alone. Stop wasting time. Stop being scammed. Only 1 SPOT LEFT - CLICK HERE

09-29-2010, 06:21 AM	#1
Wide HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Denmark Posts: 461 Thanks: 48 Thanked 32 Times in 25 Posts	So, my adwords ads sucks :( Hi, I created a new service some time ago: PC Alarm - PC Theft Protection which I started promoting using adwords. So far I have created 3 ads: 7 clicks 26,651 ad views (0.03% clickrate). Is this a normal click rate? seems very very low to me.

09-29-2010, 06:24 AM	#2
Wide HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Denmark Posts: 461 Thanks: 48 Thanked 32 Times in 25 Posts	Re: So, my adwords ads sucks :( Something I have been thinking about: Do people create seperate ads for each keyword? I have like 20 keywords which run 3 different ads atm. Daily budget: $10 Have been running for 2 weeks now, total cost: $1.50

09-29-2010, 11:16 AM	#10
TheOverall Active Warrior War Room Member Join Date: Sep 2010 Posts: 51 Thanks: 0 Thanked 21 Times in 6 Posts	Re: So, my adwords ads sucks :( What tool did you use for keyword research?

09-29-2010, 11:30 AM	#11
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,111 Blog Entries: 11 Thanks: 672 Thanked 2,009 Times in 885 Posts	Re: So, my adwords ads sucks :( Yes, you can create different ads for each keyword. With only 20 keywords, you can do this manually very easily. If you have thousands of keywods then I would suggest SpeedPPC where you can put each keyword in the domain, ad title, and copy, each having its own adgroup, thus making your campaign super relevant at the click of a button. But as I said, with 20 keywords, you can do this all manually! Try and bump the QS up a notch and you should be pretty good.
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09-29-2010, 11:22 PM	#12
Wide HyperActive Warrior War Room Member Join Date: Dec 2008 Location: Denmark Posts: 461 Thanks: 48 Thanked 32 Times in 25 Posts	Re: So, my adwords ads sucks :( Thanks for all the tips. Seems I need to change some stuff

09-30-2010, 07:15 AM	#13
AdvertiseSpace Ad Ninja War Room Member Join Date: May 2010 Posts: 56 Thanks: 28 Thanked 6 Times in 6 Posts Social Networking	Re: So, my adwords ads sucks :( Bump your bids up to $1 or more until you start to get clicks and then you can lower them later. you need to get your quality scores up first.
	http://www.AdvertiseSpace.com ~ Buy Advertising on over 200 Premium Blogs... WSO "How I made over $12,678 dollars from Twitter"