katm

Hi,

I'm looking into advertising on a CPA network and pay per subscriber, but I don't know where to start. Clearly, some CPA networks are better than others. I want one than is good to its affiliates.

Have you had any good or bad experiences with any particular CPA networks as an affiliate?

I'm not new to online marketing, but I am new to this aspect of it. General guidance would be appreciated.

Thanks!
- KM

mark587905

Many netwroks treat their affiliates poorly. I affiliate future and affiliate window in the uk. For the US I would suggest private network EWA. they are tricky to get into but treat their affiliates superbly.

COPEAC Stephen

KATM - if you don't mind sharing details, what niche is this offer in? do you have creatives ready for this offer? looking for any specific type of traffic? Each network has strong points so more information would help to funnel you to the best network.

rockstaradi

I don't actually want to disappoint anyone here but I never had a luck with CPA networks as an affiliate. As for the advertiser's point of view, I can't really say anything.

Cash37

I have to say C2M has released some good stuff on advertising and are supposed to be starting a select program for people wanting to be advertisers

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InternetWriter

EWA all the way.

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mtmjohn

I'd suggest Neverblue, EWA, Envyus Media, CPATrend, PeerFly and Convert2Media.

RyanEagle

Thanks for all the kind words guys, we really want our advertisers long term success.

katm

Thanks for the feedback. Here are the details of my situation:

1) My product: low-cost online preschooler program for parents who don't know what to do with their toddler or preschooler. The program gives them one new structured, creative, and low-cost project, activity, or game to do every day in rotating categories.

2) My audience thus far: parents (women) with young children, especially budget and coupon people. Reaching the end users is not a problem.

I have a free trial subscription (it's a free week of activities, will extend it to two weeks), and that's what I want the CPA offer to be. I have yet to calculate the cost of lead acquisition, but it's around $5 per trial signup, but I know I'm not making the most effective pitch yet.

3) Correct me if I'm wrong, but there are not that many women in marketing overall. Now that I think about it, I don't see potentially great affiliates (ones with big lists or blog readerships) knowing what a CPA network even is. I'm thinking I may have to offer my own in-house referral program, but I have no idea how to do that. Any ideas?

Thanks,
- KM

mikekimm

You're going to have a hard time charging moms for an online project program. Those who want to keep their kids busy (not putting them in front of a TV) are usually more educated (Which is your online audience) but they are also aware that TV and computers rot their kids mind, so they will read blogs for ideas on what to do (which there's thousands of these blogs or guides out there for free) and they will set up the activity. The lazy mom will just put them in front of the TV and woudnt pay money to keep their kid busy when the TV is free.

Not to crush your thunder because i havent seen your site but based on your description i feel its a hard sell, unless i am missing something.

Also to number 3 those with the audience know CPA networks exists, but you should do your own grassroots efforts anyway and reach out to the bigger ones out there

Slam

I recommend MaxBounty.

FredJones

From my best guess (with no experience, so take this with a boulder of salt) I would suppose the top-10 networks on which people tend to work as affiliates would be good for subscribers too. You ought to get a lot of good affiliates with great marketing skills if you choose to go with the more popular networks.

As I said, this is just my best guess but I may be missing obvious elephants.

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katm

Thanks for your honesty. I'm wondering how you know this -- do you have experience with this audience, or is this just intelligent guessing? I can see how you'd come to this conclusion.

mikekimm

Been in online advertising since 1999 and run one the bigger CPA networks out there.

I think you would have more success offering something for free and trying to build a community and then sell advertising to them, but that costs money to do and requires an investment in to building the user base.