bravo75

I have had some great success with article marketing. What baffles me a bit is the difference between articles and press releases.
Could someone please elaborate?

Ta

“no one talks more passionately about his rights than he who in the depths of his soul doubts whether he has any”
― Friedrich Nietzsche

jeffrey73

Press releases can be more "time sensitive". You can announce that something is happening on a certain date at a certain time. Ezine articles will reject articles that are that specific. Anytime I've had an article turned down, I'd submit to a Press Release site and it would be approved overnight.

So to answer the question, yes, press releases are mostly just glorified articles.

Aira Bongco

Jeff explained it well. The difference of press releases from ordinary articles is the way it informs. Press releases are news-type articles that explains what is happening with you or your company at a particular period of time. Meanwhile, articles can be read and the information can be applied any time.

Kenster

Not that I've done a whole lot with press releases but from the little experience I have and from what I've heard from others....the trick to PRs is having that artistic creativity to turn article into events, to turn boring information into something time sensitive and newsworthy. This skill is helpful in copywriting overall, but even more so when doing PR marketing

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Wayne Davis

They sure can be...just like articles, press releases can be just another boring backlink. The good news though is that PR is now a multimedia experience for anyone utilizing some creative thinking...Want to make big bucks - get away from the IM niches...Most people don't know that PR will allow you to utilize multiple links, video, flickr photos, fb sharing and retweeting all on one page...Depending on your ability to write a decent title and an interesting relevant newsworthy PR, the traffic can be mindblowing....and ranking can be very quick on both google news and the google organic space. Most people are unaware that some PR's will allow you to IFRAME your offer right on the bottom of the PR page....imagine!
Hint: this works great for a small business that could benefit from a coupon offer....
These types of PRs are huge right now and the competition is almost NIL!!!!!
Just for the sake of stretching your thinking, this could be a CPA example...Let's stick with Kenster's famous Netflix theme...
Blockbuster filed bankruptcy and the news volume was off the charts...so what do you do that is different from everybody else?
Example Title: Netflix Profits Surge in 3rd Quater Despite Blockbuster Collapse.
or Blockbuster Files Bankruptcy - Netflix Profits Surge!
I'm just brainstorming of course on these titles...Note: A good PR can be mass syndicated in hours....
Here is an example (not mine)
Katherine Heigl Shows Off Her Electronic Cigarette On The Late Show With David Letterman
Notice at the bottom "Visit our Site"
I am guessing the author paid $49 for this PR....Guess what they did when they noticed it converting? They used it as a landing page for a PPC campaign.

Anyhow - follow the crowd and typically what you get is chump change. I hope this helps...There is absolutely NO limit to what you can do with PR....Caution - Take a little time and learn to do it right....This is not a get rich scheme for low quality junk!
The time you invest in PR can pay very well with very minimal effort once you have the basics. Best wishes.

Wayne

bravo75

The one thing I don't get about this method is the keyword research. the Katherine Heigl Shows Off Her Electronic Cigarette On The Late Show With David Letterman example wtd1010 was kind of enough to share with us makes perfect sense and I can really see the potential here.

What I don't get is the keyword research. Article writing is different, you find a keyword phrase that you think you can rank for and write your article around that keyword.

With PR's, is it the same approach? Take the article wtd1010 presented us with, what keyword is the author trying to rank for? Electronic Cigarettes, David Letterman, Katherine Heigl?

I am a little stuck with PR's at this point. Some clarification would be much appreciated.

Surely if Paris Hilton was on Oprah and talked about the latest Acai Berry product, I wouldn't have a snowball's chance in hell to rank for the keyword "Acai Berry". Press release or not.

“no one talks more passionately about his rights than he who in the depths of his soul doubts whether he has any”
― Friedrich Nietzsche

jeffrey73

I don't think PRs use the same approach. Ranking #1 in Google is great, but having a super interesting and readable PR is probably bringing in better results for some people.

Like have you ever seen some of those Top rated Diggs? The majority of the best ones could care less about SEO traffic, because they are getting 30,000 diggs! They've written something that thousands of people are interested in reading, so they are getting enormous amounts of traffic just from Digg!

jeffrey73

From reading it, it really looks like the author is trying to target the phrase "Electronic Cigarette".

bravo75

Hey jeffrey73,
So the guy who wrote the PR is trying to rank for the term "Electronic Cigarette." This is where I get confused. Some people say it crucial to do good keyword research and SEO before writing a PR.
Others say SEO is not so important because a great written press release will be found anyway and will bring torrents of traffic.

Also, if you go to Google news, there is not a PR in sight. It is totally dominated by Reuters, NBC, BBC, NY Times etc. Where is your PR supposed to be found competing with all these giants when you are not getting organic search engine traffic.

“no one talks more passionately about his rights than he who in the depths of his soul doubts whether he has any”
― Friedrich Nietzsche

ChrisBa

In my opinion yes, but that's just me

bravo75

Hey ChrisBa,
what exactly do you mean? That PR's are indeed just glorified articles. Do you favor articles over PR's?

“no one talks more passionately about his rights than he who in the depths of his soul doubts whether he has any”
― Friedrich Nietzsche